Do #6: Keep Listening Real-time market insights are the core of the brand’s new media department. Stay relevant. Comments about Distribution of Sentiment for Pre- Pre-Purchase Purchase “Imgonna do my nails , multi Collection opi nude colors ! #Bored” @lilMISSDesired1, Twitter Nail Polish Neutral Experience Negative “Loving the new OPI collection!!! Going to get it Pre-Purchase Positive tomorrow” Janice Yeo, Facebook, Photo 0 200 400 600 “Damn it. Shud I get China Glaze or OPI? Cant make up my effin mind!” June Ooi, Facebook.com, Photo
Don’t #1: No Business Jargons! Business jargon makes you just another faceless corporation. Stand out by being real and sounding like it.
Don’t #2: Don’t Stop Responding Don’t run away from angry customers. They’re an opportunity to engage so that they can become loyal brand evangelists
Don’t #3: Stop Tracking! Social Media ROI isn’t hard to track with our model!
Don’t #4: Expect A “Gangnam Style” No such thing as an overnight success in life, as well as in social media. A truly large-scale campaign is always well planned
Don’t #5: Be Afraid to Break the Barriers Show what you guys do together as a company. From a corporate viewpoint, you are sincere and you care.
Don’t #6: Start Without A Crisis Communication Plan As a huge organization, always be sure that you have your back covered on social media.