Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Title
4 Steps to Create
Contagious Content
on Social Media
Marcus Ho
Director
(Operations)
What You Will Be Learning…
• Get a breakthrough in number of sharesin your content
• Sudden influx of fans and followers c...
Who will benefit from this?
• Business owners, entrepreneurs, sales & marketing
professionals, managers who are looking to...
Is Social Media “Dead”?
Truth: Social media is here to stay.
But the game has CHANGED
What works now?
This NO LONGER WORKS anymore!
Trend Drivers
Pinterest 9GAG
Instagram 8FACT Mobile
Retro
3
“Yesterday home-runs will
not win today's games”
Babe Ruth
The Game Changer…
As the way users consume
content has change...
Let’s RIDE on these
trends
Trend Drivers
The RIDE Formula
Examples…
Examples…
Examples…
The RIDE Formula
How to
RESEARCH
Research
Advise Warn Amuse
Inspire
Create content based on one of these 10 types of topics
Amaze
Unite Trending
News
Engaging
Give
Greeting
Research
Create content based on one of these 10 types of topics
10 Types of Content
• ADVISE: Tips, especially about
problems that everyone encounters;
for example, how to get a job or h...
10 Types of Content
• ADVISE: Tips, especially about
problems that everyone encounters;
for example, how to get a job or h...
10 Types of Content
• ADVISE: Tips, especially about
problems that everyone encounters;
for example, how to get a job or h...
10 Types of Content
• INSPIRE: Generic inspirational
content that inspires people
• INSPIRE: Generic inspirational
content that inspires people
• AMAZE: Amazing pictures or facts
that are not commonly kno...
10 Types of Content
• INSPIRE: Generic inspirational
content that inspires people
• AMAZE: Amazing pictures or facts
that ...
10 Types of Content
• INSPIRE: Generic inspirational
content that inspires people
• AMAZE: Amazing pictures or facts
that ...
10 Types of Content
• ENGAGING: A post that solicits a
response from the audience for
purposes of initiating a discussion
10 Types of Content
• ENGAGING: A post that solicits a
response from the audience for
purposes of initiating a discussion
...
10 Types of Content
• ENGAGING: A post that solicits a
response from the audience for
purposes of initiating a discussion
...
The RIDE Formula
Indicating
the post
Indicating
Text Visual
Q: Are you going to produce a text or visual based content?
The RIDE Formula
How to
DESIGN
the content
Design Templates
Visual Bullet
Points
Design your visual content based on one of these templates
Memes Comparisons
Step-by...
Design Templates
Design your visual content based on one of these templates
Animals Visual Effects Dissecting
• Visual Bullet Points: Visualizing
each part or concept with a photo or
image
Design Templates
• Memes: Funny caption based on a
photo. Ideas from websites like
memecreator.org
Design Templates
• Visual Bullet Points:...
• Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
Design Templates
• ...
• Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
Design Templates
• ...
• Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
• Step-by-Step: Vis...
• Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
• Step-by-Step: Vis...
• Animals: Inserting captions on
amusing animal photos
Design Templates
• Animals: Inserting captions on
amusing animal photos
Design Templates
• Visual Effects: Using
processes/software to edit...
• Animals: Inserting captions on
amusing animal photos
Design Templates
• Visual Effects: Using
processes/software to edit...
The RIDE Formula
Embedding
the content with social
copywriting
Embed with Social Copywriting
Embed with Social Copywriting
Embed with Social Copywriting
Embed with Social Copywriting
Embed with Social Copywriting
Embed with Social Copywriting
Embed with Social Copywriting
The RIDE Formula
Thank You!
Marcus Ho
E: Marcus.Ho@socialmetric.com
D: 6315 4384 EXT 702
W:www.socialmetric.com
Want to find out how the RI...
Upcoming SlideShare
Loading in …5
×

4 Steps to Create Contagious Content on Social Media

2,261 views

Published on

Frustrated over having fans but no conversations, engagement, and action from your customer base? Agonizing over the decision to spend all those prizes and money acquiring fans but can't get them to interact once the sweepstake is over?

Discover how 3M Singapore, Qatar Airways, Bugis+, and even local brands skyrocket their social media marketing with purposeful, contagious content. Social Metric, co-founder, Marcus Ho will reveal the curtains behind their consistently share-worthy curation methodology.

Because of their focus on measurable social media marketing, they were featured on WSJ, Bloomberg, CNA, and Singapore Marketer in the short span of 2.5 years. As market sophistication changed, it is a pivotal time to share with everyone the new mode of content curation.

In this 3.5 hours hands-on exclusive workshop, You will:
1. Get a breakthrough in number of shares in your content
2. Get sudden influx of fans and followers coming to your social equities for FREE
3. Discover the real frustrations and aspirations of your target audience which they would NEVER admit to you
4. Learn specific tactics to spike the volume of conversations on social equities
5. Copy subtle techniques to convert fans to actual customers

Published in: Business, Technology

4 Steps to Create Contagious Content on Social Media

  1. 1. Title 4 Steps to Create Contagious Content on Social Media Marcus Ho Director (Operations)
  2. 2. What You Will Be Learning… • Get a breakthrough in number of sharesin your content • Sudden influx of fans and followers coming to your social equities for FREE • Discover the real frustrations and aspirationsof your target audience which they would NEVER admit to you • Specific tactics to spike the volume of conversations on social equities • Subtle techniques to convert fans to actual customers • And a lot more…
  3. 3. Who will benefit from this? • Business owners, entrepreneurs, sales & marketing professionals, managers who are looking to improve results • If you're frustrated of slow or no results from your social equities. Or hit a plateau. Don't know how to achieve a breakthrough. • If you've just started with social media and don't have a clear step-by-step blueprint for creating tangible results. Or you want to avoid all the pitfalls and wasting time and money on trial & errors...and still not get the results • If you're doing well but want more; the next level of success on social media
  4. 4. Is Social Media “Dead”? Truth: Social media is here to stay. But the game has CHANGED
  5. 5. What works now? This NO LONGER WORKS anymore!
  6. 6. Trend Drivers Pinterest 9GAG Instagram 8FACT Mobile Retro
  7. 7. 3 “Yesterday home-runs will not win today's games” Babe Ruth The Game Changer… As the way users consume content has changed, similarly, the way we produce content has to ADAPT
  8. 8. Let’s RIDE on these trends Trend Drivers
  9. 9. The RIDE Formula
  10. 10. Examples…
  11. 11. Examples…
  12. 12. Examples…
  13. 13. The RIDE Formula
  14. 14. How to RESEARCH
  15. 15. Research Advise Warn Amuse Inspire Create content based on one of these 10 types of topics Amaze
  16. 16. Unite Trending News Engaging Give Greeting Research Create content based on one of these 10 types of topics
  17. 17. 10 Types of Content • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu
  18. 18. 10 Types of Content • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu • WARN: Warnings about dangers that could affect anyone
  19. 19. 10 Types of Content • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu • WARN: Warnings about dangers that could affect anyone • AMUSE: Funny pictures and quotes, as long as they’re not offensive to any group- sometimes the humor isn’t quite as strong or edgy- it has to appeal to a general audience
  20. 20. 10 Types of Content • INSPIRE: Generic inspirational content that inspires people
  21. 21. • INSPIRE: Generic inspirational content that inspires people • AMAZE: Amazing pictures or facts that are not commonly known or seen before 10 Types of Content
  22. 22. 10 Types of Content • INSPIRE: Generic inspirational content that inspires people • AMAZE: Amazing pictures or facts that are not commonly known or seen before • UNITE: A post that acts as a flag to carry and a way for your audience to brag about a particular identity or passion they have
  23. 23. 10 Types of Content • INSPIRE: Generic inspirational content that inspires people • AMAZE: Amazing pictures or facts that are not commonly known or seen before • UNITE: A post that acts as a flag to carry and a way for your audience to brag about a particular identity or passion they have • TRENDING NEWS: A post about any recent news item that is relevant to the brand or to the audience
  24. 24. 10 Types of Content • ENGAGING: A post that solicits a response from the audience for purposes of initiating a discussion
  25. 25. 10 Types of Content • ENGAGING: A post that solicits a response from the audience for purposes of initiating a discussion • GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends
  26. 26. 10 Types of Content • ENGAGING: A post that solicits a response from the audience for purposes of initiating a discussion • GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends • GREETINGS: A post that greets people for an occasion or day (e.g. “Happy Mother’s Day!” or “Have a great weekend!”).
  27. 27. The RIDE Formula
  28. 28. Indicating the post
  29. 29. Indicating Text Visual Q: Are you going to produce a text or visual based content?
  30. 30. The RIDE Formula
  31. 31. How to DESIGN the content
  32. 32. Design Templates Visual Bullet Points Design your visual content based on one of these templates Memes Comparisons Step-by-step Captions
  33. 33. Design Templates Design your visual content based on one of these templates Animals Visual Effects Dissecting
  34. 34. • Visual Bullet Points: Visualizing each part or concept with a photo or image Design Templates
  35. 35. • Memes: Funny caption based on a photo. Ideas from websites like memecreator.org Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  36. 36. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  37. 37. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  38. 38. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market • Step-by-Step: Visualizing each step to getting what your audiences want Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  39. 39. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market • Step-by-Step: Visualizing each step to getting what your audiences want • Captions: Inserting an informational caption to the photo Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  40. 40. • Animals: Inserting captions on amusing animal photos Design Templates
  41. 41. • Animals: Inserting captions on amusing animal photos Design Templates • Visual Effects: Using processes/software to edit the visual
  42. 42. • Animals: Inserting captions on amusing animal photos Design Templates • Visual Effects: Using processes/software to edit the visual • Dissecting: Breaking down a photo
  43. 43. The RIDE Formula
  44. 44. Embedding the content with social copywriting
  45. 45. Embed with Social Copywriting
  46. 46. Embed with Social Copywriting
  47. 47. Embed with Social Copywriting
  48. 48. Embed with Social Copywriting
  49. 49. Embed with Social Copywriting
  50. 50. Embed with Social Copywriting
  51. 51. Embed with Social Copywriting
  52. 52. The RIDE Formula
  53. 53. Thank You! Marcus Ho E: Marcus.Ho@socialmetric.com D: 6315 4384 EXT 702 W:www.socialmetric.com Want to find out how the RIDE Formula can work for you? Email us Now!

×