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Vortrag marketing club nachhaltige events ulrich holzbaur

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Vortrag marketing club nachhaltige events ulrich holzbaur

  1. 1. Nachhaltige Events Event Management Nachhaltige Entwicklung Prof. Dr. Ulrich D. Holzbaur Nachhaltigkeits- Events in der Bildung Aspekte im Event- für Nachhaltige Managemet Entwicklung Aalen Nachhaltig-er-leben Sustainability Event Management for a CityEvent Management 1 © Prof. Dr. U. D. Holzbaur 01.03.2012
  2. 2. Nachhaltige Events NE (ökologische, socio-ökonomische), Aspekte im Event Managemet Nach- Event haltige Manage -ment Ent- wick- lung Events in der (B)NE (Bildung für) Nachhaltige EntwicklungEvent Management 2 © Prof. Dr. U. D. Holzbaur 01.03.2012
  3. 3. Nachhaltige Events NE (ökologische, socio-ökonomische), Aspekte im Event ManagemetNach- Eventhaltige Manage -ment Ent- wick- lung Events in der (B)NE (Bildung für) Nachhaltige EntwicklungEvent Management 3 © Prof. Dr. U. D. Holzbaur 01.03.2012
  4. 4. Nachhaltige Events NE (ökologische, socio-ökonomische), Aspekte im Event Managemet Nach- Event haltige Manage -ment Ent- wick- lung Events in der (B)NE (Bildung für) Nachhaltige EntwicklungEvent Management 4 © Prof. Dr. U. D. Holzbaur 01.03.2012
  5. 5. Events Events sind Veranstaltungen mit Erlebnischarakter. Hauptkomponenten:  die sichere und erfolgreiche Durchführung einer Veranstaltung,  der Zusatznutzen einer Erlebnisorientierung und Einmaligkeit. Ziele  Erfolgreiche Events veranstalten  Alle Veranstaltungen durch Eventkonzept erfolgreicher machen  Mehr Event statt mehr EventsEvent Management 5 © Prof. Dr. U. D. Holzbaur 01.03.2012
  6. 6. Nachhaltige Events NE (ökologische, socio-ökonomische), Aspekte im Event Managemet Nach- Event haltige Manage -ment Ent- wick- lung Events in der (B)NE (Bildung für) Nachhaltige EntwicklungEvent Management 6 © Prof. Dr. U. D. Holzbaur 01.03.2012
  7. 7. Nachhaltigkeitswirkung Event Aktivitäten vor Ort Bestellung und Warenbewegungen Planung und NachbereitungHaupteffekt Ressourcen Umwelt Direkter Umwelt PR Einfluss Sponsoring Event Management 7 © Prof. Dr. U. D. Holzbaur 01.03.2012
  8. 8. Nachhaltigkeitswirkungen Event Activities on site Physical activities Planning and aftermaths Transport und Direkter und Unterkunft indirekterMaximaler Einfluss Ressourcen- Öffentlichkeits-und Haupteffekt Verbrauch Arbeit hat einenkommt aus den wesentlichenfrühen Phasen der Information EinflußPlanung. Direkter Sponsoring Einfluss aufZielsetzung die BesucherWirkungRessourcen Direkter Abbau und Abfall Direkte und Einfluss von indirekte Event und Umweltwirkung Besuchern Event Management 8 © Prof. Dr. U. D. Holzbaur 01.03.2012
  9. 9. Aspekte der Eventplanung Zielsetzung Management Teilnehmerkreis und Eventgröße Logistik und Infrastruktur Ver- und Entsorgung Branding / Markenbildung RahmenbedingungenEvent Management 9 © Prof. Dr. U. D. Holzbaur 01.03.2012
  10. 10. Normen: BS 8901 und ISO 20121 Normen für Nachhaltigkeitsmanagement bei Events: BS 8901 (ISO 20121:2012) sind analog zu ISO 9001 (Qualitäts-Management), ISO 14001 (Umwelt-Management) BS OHSAS 18001 (Arbeitssicherheit und Gesundheit) Nachhaltigkeitspolitik und Stakeholder Zielsetzung und Planung Motivation und Schulung Messung und Überwachung, Maßnahmen Audits und ReviewsEvent Management 10 © Prof. Dr. U. D. Holzbaur 01.03.2012
  11. 11. Kernelemente des Nachhaltigkeits-ManagementsystemsOrganisation Strategie und Ziele CEO em Bewusstsein und Schulungproduction marketing sales procurement Ziele, Programm, Planung, Projekte, Kriterien Messung, Beurteilung und Überprüfung Dokumentation Event Management 11 © Prof. Dr. U. D. Holzbaur 01.03.2012
  12. 12. Nachhaltige Events NE (ökologische, socio-ökonomische), Aspekte im Event Managemet Nach- Event haltige Manage -ment Ent- wick- lung Events in der (B)NE (Bildung für) Nachhaltige EntwicklungEvent Management 12 © Prof. Dr. U. D. Holzbaur 01.03.2012
  13. 13. Aalen nachhaltig-er-leben Jahresevent zum 10-Jährigen Bestehen der Lokalen Agenda 21 Aalen Publikation -> Gesamteindruck  Quartalsprogramme auf Flyer  Homepage Einzelveranstaltungen  Energietage  Veranstaltungen der Gruppen  Aktionstage BNE  Tag der RegionEvent Management 13 © Prof. Dr. U. D. Holzbaur 01.03.2012
  14. 14. Tag der Region Aalen 2006, 2007, 2008 …Event Management 14 © Prof. Dr. U. D. Holzbaur 01.03.2012
  15. 15. Nachhaltige Weibsbilder STZ AM mit Stadt Giengen Drei Frauen  Lina Hähnle  Margarete Steiff  Maria von Linden Nachhaltige Entwicklung  Ökologie und Vogelschutz  Soziales Engagement und Politik  Wirtschaft  Gender, BehinderungEvent Management 15 © Prof. Dr. U. D. Holzbaur 01.03.2012
  16. 16. Nachhaltige Events NE (ökologische, socio-ökonomische), Aspecte im Event Managemet Nach- Event haltige Manage -ment Ent- wick- lung Events in der (B)NE (Bildung für) Nachhaltige EntwicklungEvent Management 16 © Prof. Dr. U. D. Holzbaur 01.03.2012
  17. 17. Projektthemen „Nachhaltige Events“ Erlebnisorientierung in der Bildung für Nachhaltige Entwicklung – Nachhaltigkeit außerschulisch erleben Nachhaltigkeit als Element der Unternehmens- Kommunikation am Beispiel Tag der offenen Tür Nachhaltigkeit erleben in Ostwürttemberg: Von nachhaltigen Unternehmen und NachhaltigkeitseventsEvent Management 17 © Prof. Dr. U. D. Holzbaur 01.03.2012

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