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Title card Why Second Life Can’t Tip: The Power And Perils of Living La Vida Ludic Barry Joseph Global Kids, Inc. Tampa, Florida 09.06.08
1 Me
Barry Joseph H E L L O my name is
Gk logo
2 You
YOU
AUDIENCE
AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
AUDIENCE
AUDIENCE
AUDIENCE ,[object Object],there then
AUDIENCE ,[object Object],there then Text “ Return ID122  1” to 41411 Text “ Return ID122  2” to 41411 Text “ Return ID122  3” to 41411
AUDIENCE ,[object Object],there then Text “ Return ID122  1” to 41411 Text “ Return ID122  2” to 41411 Text “ Return ID122  3” to 41411
3 Big Ideas
Ecology of games
Race
[object Object],“ High-tech Blackface”
[object Object]
4 Tipping
Malcolm Gladwell “ a new way of understanding why change so often happens as quickly and as unexpectedly as it does.”
Rate of Growth
Rate of Growth
Rate of Growth 35 Million user hours a month 8/08
Brands In
Competition
Pop Culture
No Plans?
Plateau Kingdon on Second Life's Recent Concurrency/Active User Plateau
Brands Out
5 Digital Minstrelsy & Me
Grand Theft Auto
Guitar Hero
Lars and Stone
6 Mercury Metropolitan
Mercury Metropolitan
Ryan Winters Mercury Metropolitan
jolson Jolson
jolson2 “ Jolson was the first  openly Jewish  man to become an entertainment star in America. His  marginal status  as a Jew informed his  blackface  portrayal of Southern  blacks .” -- St. James Encyclopedia Of Popular Culture
 
“ At first it was really a personal  experiment . I wanted to see what sort of  reaction  I received and if I was  treated  any differently. When I first started, I was a  white male  avatar, and found it difficult to fit into some already existing  cliques . So, I wanted to try a different approach:” “ Creating a  virtual  identity that was different from my  real  identity, but remaining  transparent  about my real life identity if ever questions were brought up in conversation.  Being  honest  about your real identity is important if you want to form ‘real’ friendships, ones that can even extend outside of the virtual world. I was actually  treated  even better than I was as a white male avatar. There were also a lot more clothing choices as a female. I've grown attached to  this female avatar .”
7 “Ludic” & the Modernist Divide
Ludic
Gonzalo Frasca "We will propose the term  ludology  (from ludus, the Latin word for "game"), to refer to the yet non-existent 'discipline that studies game and play activities'."
Play Money
Thomas Malaby “ Johan Huizinga  set the tone for much of the inquiry into games and society in the latter half of the twentieth century with his book  Homo Ludens  (Man the Player) in 1955…  Later in the book [Huizinga] speaks of the “ play-element ” (a type of experience or disposition), rather than of “ play ” as a (separable, safe) activity...  This play element is marked by the legitimacy of  improvisation  and  innovation  that it allows.”
"...it was not my object to define the place of play among all other manifestations of culture, but rather to ascertain how far culture itself bears the character of play."
Thomas Malaby “ There is a  standard account  of what games are that saturates both popular and academic accounts of games.  This is the idea that games are a subset of ‘ play ,’ where play is understood to be something fundamentally opposed to ‘ work .’  The primary  shortcoming  of seeing games as play, and play as opposed to work, is that  games  become domains intrinsically  set apart  from people’s day-to-day  life .” “ Gaming becomes  sensible  not as an escape from everyday life but as just one of its  multiform  domains…”
Classroom vs recess
 
8 “A Ludic Century”
 
DISCLAIMER!
“ Have a  box  or similar non-human  object  with the name ‘Eric  Zimmerman’  on it, and you should do my  voice  and make it  clear  that it is just your  construction  of me.”
 
Eric’s Books
 
 
“… games represent one of the most  robust  and  inventive  vectors of digital culture.”
“… games represent one of the most robust and inventive vectors of digital culture.” ,[object Object],[object Object],[object Object]
“ Games do not merely  represent  new systems of meaning, but are new  paradigms  under which meaning might be created.”
“ Games do not merely  represent  new systems of meaning, but are new  paradigms  under which meaning might be created.”
A Ludic Paradigm
Over the last century, the  industrial  age was replaced by an era of  information , as factory processing and paper  bureaucracy … reached their practical and physical limits. In this context, the  study  and  production  of  information  in and of itself arose…”
 
“ Just as the  information  age replaced the  industrial  age, a  ludic   age  has already begun to replace the information age.”
“ Information as a  paradigm  is inadequate to describe  emerging  cultural systems like Wikipedia, multiplayer online games, or global financial networks.”
“ These phenomena are not just based on the formal  complexity  of abstract information processing, but are very human,  creative  systems.” “ It is  inhabited ,  played  with,  evolved , and  transformed , by a social organism that itself is  changing  over time.”
“ It is  inhabited ,  played  with,  evolved , and  transformed , by a social organism that itself is  changing  over time.”
“ The  free play  of gears or a steering  wheel ”  “ The play  only   exists because of the more rigid structures, but also exactly  despite  them.”
“ Games are the  embodiment  of this paradox of  rigid  rules and  free  movement, of  locked  formal structures and  playful  improvisation. And it is this movement from systems of  information  to systems of  play  that is increasingly  defining  our time.”
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
9 Living La Vida Ludic
Global Kids, Inc.
GLS
B.Z. A.Z. G.K. = Youth Development SL = Embodied, Constructivist Learning G.K. & SL =   The Ludic Life!
The Ludic Life We are finding a new way to live our lives within a  virtual   world  by collapsing the modernist divide, allowing us to  live  or approach our lives in news ways through integration with  play -elements.
10 Designed or Emerged?
Philip Rosedale  in Fast Company (Aug ‘08) No Hassle/Fee Conference Call Better Audio Quality Bottomless Bag 3D Prototyping Tiki Hut on Beach Funny Hat ,[object Object],No Hassle/Fee Conference Call Better Audio Quality Bottomless Bag 3D Prototyping Tiki Hut on Beach Funny Hat
Cory Ondrejka by email (Aug ‘08) ,[object Object],[object Object]
Blue Linden by email (Aug ‘08) ,[object Object]
Philip Rosedale by email (Aug ‘08) ,[object Object],[object Object],[object Object]
Thomas Malaby Making Virtual Worlds: Linden Lab and Second Life. (Coming out in early 2009 from Cornell University Press.) ,[object Object],[object Object]
Thomas Malaby by email (Aug ‘08) “ Rather than think about what is happening now as somehow a ‘ break’  from the past (a new era, or somesuch), it is rather that the way everyday life has  always  been game-like is only now coming into  focus , becoming more and more  difficult  to deny.”
Philip Rosedale by email (Aug ‘08) “ Since the world is  moving  towards more  mutability  and  creativity  in general (not even counting SL), I'd say Eric Z's thoughts are  correct .”
11 Salesman Dwight vs.  Philly Jim
csi
csi
The office
Living in SL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Playing in SL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dwight the SL Salesman Jonathan Fanton McArthur Foundation Henry Jenkins M.I.T. Luis Moreno-Ocampo International Criminal Court
Philly Jim the reporter Hamlet Au New World Notes Walker Spaight Second Life Herald Katt Kongo Metaverse Messenger
12 Ludic Life & Education
Human Barometer Avatar Barometer
The Ludic Life Continuum LUDIC Ryan pretending to be a woman
The Ludic Life Continuum LIFE Ryan appearing as a man
The Ludic Life Continuum LUDIC Ryan pretending to be a woman LIFE Ryan appearing as a man LUDIC LIFE Ryan appearing as a woman
The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
Harry Potter Dance Party of Good and Evil
The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
Living in SL ,[object Object],[object Object],[object Object],Playing in SL ,[object Object],[object Object],[object Object],[object Object]
The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
International Criminal Court
The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
"IT WAS REALLY FUN!!!! I enjoyed building a solar/ hybrid car [in TSL] for my project and I enjoyed making a billboard. I would recommend this style of learning for any subject because it keeps us (students) pushing because we are using a game for learning." -- Ernesto
The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
13 The Subversive Nature of the Ludic Life
Tipping image
Background/foreground LIFE LIFE WORK WORK PLAY PLAY PLAY PLAY PLAY PLAY PLAY PLAY
stuff LUDIC LIFE 1 2 3 4
14 Second Life Can’t Tip
Title card Why Second Life Can’t Tip: The Power And Perils of Living La Vida Ludic
“ Can’t Tip” Second Life  will never  tip. or Second Life  has yet  to tip.
The Ludic Life & SLED ,[object Object],[object Object],[object Object]
Ludic Life Discomfort CSI The Office Congressional Hearings on  Second Life
What Can We Do? ,[object Object],[object Object],[object Object],[object Object]
Title card Why Second Life Can’t Tip: The Power And Perils of Living La Vida Ludic Barry Joseph Global Kids, Inc. More information at: RezEd.or/groups/ludiclife Tampa, Florida 09.06.08

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Why Second Life Can't Tip: The Power and Perils of Living La Vida Ludic

  • 1. Title card Why Second Life Can’t Tip: The Power And Perils of Living La Vida Ludic Barry Joseph Global Kids, Inc. Tampa, Florida 09.06.08
  • 3. Barry Joseph H E L L O my name is
  • 6. YOU
  • 8.
  • 9.
  • 12.
  • 13.
  • 14.
  • 17. Race
  • 18.
  • 19.
  • 21. Malcolm Gladwell “ a new way of understanding why change so often happens as quickly and as unexpectedly as it does.”
  • 24. Rate of Growth 35 Million user hours a month 8/08
  • 29. Plateau Kingdon on Second Life's Recent Concurrency/Active User Plateau
  • 37. Ryan Winters Mercury Metropolitan
  • 39. jolson2 “ Jolson was the first openly Jewish man to become an entertainment star in America. His marginal status as a Jew informed his blackface portrayal of Southern blacks .” -- St. James Encyclopedia Of Popular Culture
  • 40.  
  • 41. “ At first it was really a personal experiment . I wanted to see what sort of reaction I received and if I was treated any differently. When I first started, I was a white male avatar, and found it difficult to fit into some already existing cliques . So, I wanted to try a different approach:” “ Creating a virtual identity that was different from my real identity, but remaining transparent about my real life identity if ever questions were brought up in conversation. Being honest about your real identity is important if you want to form ‘real’ friendships, ones that can even extend outside of the virtual world. I was actually treated even better than I was as a white male avatar. There were also a lot more clothing choices as a female. I've grown attached to this female avatar .”
  • 42. 7 “Ludic” & the Modernist Divide
  • 43. Ludic
  • 44. Gonzalo Frasca "We will propose the term ludology (from ludus, the Latin word for "game"), to refer to the yet non-existent 'discipline that studies game and play activities'."
  • 46. Thomas Malaby “ Johan Huizinga set the tone for much of the inquiry into games and society in the latter half of the twentieth century with his book Homo Ludens (Man the Player) in 1955… Later in the book [Huizinga] speaks of the “ play-element ” (a type of experience or disposition), rather than of “ play ” as a (separable, safe) activity... This play element is marked by the legitimacy of improvisation and innovation that it allows.”
  • 47. "...it was not my object to define the place of play among all other manifestations of culture, but rather to ascertain how far culture itself bears the character of play."
  • 48. Thomas Malaby “ There is a standard account of what games are that saturates both popular and academic accounts of games. This is the idea that games are a subset of ‘ play ,’ where play is understood to be something fundamentally opposed to ‘ work .’ The primary shortcoming of seeing games as play, and play as opposed to work, is that games become domains intrinsically set apart from people’s day-to-day life .” “ Gaming becomes sensible not as an escape from everyday life but as just one of its multiform domains…”
  • 50.  
  • 51. 8 “A Ludic Century”
  • 52.  
  • 54. “ Have a box or similar non-human object with the name ‘Eric Zimmerman’ on it, and you should do my voice and make it clear that it is just your construction of me.”
  • 55.  
  • 57.  
  • 58.  
  • 59. “… games represent one of the most robust and inventive vectors of digital culture.”
  • 60.
  • 61. “ Games do not merely represent new systems of meaning, but are new paradigms under which meaning might be created.”
  • 62. “ Games do not merely represent new systems of meaning, but are new paradigms under which meaning might be created.”
  • 64. Over the last century, the industrial age was replaced by an era of information , as factory processing and paper bureaucracy … reached their practical and physical limits. In this context, the study and production of information in and of itself arose…”
  • 65.  
  • 66. “ Just as the information age replaced the industrial age, a ludic age has already begun to replace the information age.”
  • 67. “ Information as a paradigm is inadequate to describe emerging cultural systems like Wikipedia, multiplayer online games, or global financial networks.”
  • 68. “ These phenomena are not just based on the formal complexity of abstract information processing, but are very human, creative systems.” “ It is inhabited , played with, evolved , and transformed , by a social organism that itself is changing over time.”
  • 69. “ It is inhabited , played with, evolved , and transformed , by a social organism that itself is changing over time.”
  • 70. “ The free play of gears or a steering wheel ” “ The play only exists because of the more rigid structures, but also exactly despite them.”
  • 71. “ Games are the embodiment of this paradox of rigid rules and free movement, of locked formal structures and playful improvisation. And it is this movement from systems of information to systems of play that is increasingly defining our time.”
  • 72.
  • 73.  
  • 74.  
  • 75. 9 Living La Vida Ludic
  • 77. GLS
  • 78. B.Z. A.Z. G.K. = Youth Development SL = Embodied, Constructivist Learning G.K. & SL = The Ludic Life!
  • 79. The Ludic Life We are finding a new way to live our lives within a virtual world by collapsing the modernist divide, allowing us to live or approach our lives in news ways through integration with play -elements.
  • 80. 10 Designed or Emerged?
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86. Thomas Malaby by email (Aug ‘08) “ Rather than think about what is happening now as somehow a ‘ break’ from the past (a new era, or somesuch), it is rather that the way everyday life has always been game-like is only now coming into focus , becoming more and more difficult to deny.”
  • 87. Philip Rosedale by email (Aug ‘08) “ Since the world is moving towards more mutability and creativity in general (not even counting SL), I'd say Eric Z's thoughts are correct .”
  • 88. 11 Salesman Dwight vs. Philly Jim
  • 89. csi
  • 90. csi
  • 92.
  • 93. Dwight the SL Salesman Jonathan Fanton McArthur Foundation Henry Jenkins M.I.T. Luis Moreno-Ocampo International Criminal Court
  • 94. Philly Jim the reporter Hamlet Au New World Notes Walker Spaight Second Life Herald Katt Kongo Metaverse Messenger
  • 95. 12 Ludic Life & Education
  • 97. The Ludic Life Continuum LUDIC Ryan pretending to be a woman
  • 98. The Ludic Life Continuum LIFE Ryan appearing as a man
  • 99. The Ludic Life Continuum LUDIC Ryan pretending to be a woman LIFE Ryan appearing as a man LUDIC LIFE Ryan appearing as a woman
  • 100. The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
  • 101. Harry Potter Dance Party of Good and Evil
  • 102. The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
  • 103. The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
  • 104.
  • 105. The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
  • 107. The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
  • 108. "IT WAS REALLY FUN!!!! I enjoyed building a solar/ hybrid car [in TSL] for my project and I enjoyed making a billboard. I would recommend this style of learning for any subject because it keeps us (students) pushing because we are using a game for learning." -- Ernesto
  • 109. The Ludic Life Continuum LUDIC LIFE LUDIC LIFE 1 2 3 4 5
  • 110. 13 The Subversive Nature of the Ludic Life
  • 112. Background/foreground LIFE LIFE WORK WORK PLAY PLAY PLAY PLAY PLAY PLAY PLAY PLAY
  • 113. stuff LUDIC LIFE 1 2 3 4
  • 114. 14 Second Life Can’t Tip
  • 115. Title card Why Second Life Can’t Tip: The Power And Perils of Living La Vida Ludic
  • 116. “ Can’t Tip” Second Life will never tip. or Second Life has yet to tip.
  • 117.
  • 118. Ludic Life Discomfort CSI The Office Congressional Hearings on Second Life
  • 119.
  • 120. Title card Why Second Life Can’t Tip: The Power And Perils of Living La Vida Ludic Barry Joseph Global Kids, Inc. More information at: RezEd.or/groups/ludiclife Tampa, Florida 09.06.08

Editor's Notes

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