A talk given at Scalapeño 2014 and JavaOne 2014 (video links to follow). Data validation is a common enough problem that numerous attempts have been made to solve it elegantly. The de-facto solution in Java (JSR 303) has a number of shortcomings and fails to leverage the powerful Scala type system. The release of Scala 2.10.x introduced a couple of experimental metaprogramming features, namely reflection and macros. In this talk I'll introduce macros by way of a practical example: implementing a full-blown data validation engine, utilizing def macros and a Scala DSL to enable elegant validator definition syntax and call-site.