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1. BTEC Unit 10
Fictional Film
AUDIENCE

2. Age
• Below are the various age categories.
• -15
• 15-24
• 24-35
• 35-55
• 55+

3. What does an age group mean?
• Pre-family (18-25)
• Young family (25-44)
• Mature family (45 -65)
• Retired (65+)

4. Measurement of Social Grade
• A - Higher managerial administrative +
professional.
• B - Intermediate managerial, administrative +
professional
• C1 - Supervisory or clerical + junior managerial,
administrative + professional.
• C2 - Skilled Manual.
• D - Semi skilled and unskilled manual.
• E - Casual labourers, state pensioner, the
unemployed.

5. USING MEASUREMENT
• NEWS NIGHT - A + B
• Touch of Frost - C1 + C2
• Tricia + Jeremy Kyle - E

6. Identifying Audience
• You must use:
• Gender
• Age Range
• Socio-economic grouping

7. Justifying Audience
• Consider the content of the film why is it relatable or linked to other
interests in that age range.
• Socio-economic – don’t say:
“They are E because students with disposable incomes”.
Where do they get there money!
• If this is from part time jobs consider what type of jobs or if they are
getting money from their parents what socio-economic group do they
fit into?

8. Justifying Audience
• The final element of justification is the content of the film
what is included in the film and why would this appeal to
the target audience you have identified.
• These could include:
• Stars – who are they, do they have links to other products e.g.
music or TV
• What is included links to other products or forms e.g. comics or
video games.
• Actors relatable due to age and thematic issues dealing with issues
the audience can relate to.

9. AUDIENCE SEGMENTATION
• Maslows Hierarchy of Human Needs
• This was created by Austrian Psychologist Abraham Maslow in
1954.
• It is a way to categorize a person in terms of what they need from
life.
• Advertisers still use this to aim at a specific audience.
• There are five primary needs.

10. Physiological Needs
• Food, drink, sleep, sex, relief from pain.

11. Safety Needs
• Security, Protection, freedom from danger.

12. Love and belonging
• Friends, companions, family, being part of a group.

13. Esteem Needs
• Respect, confidence, admiration, self-confidence, self
worth, self acceptance.

14. Self Actualisation
• Full fill ones potential, develop ones potential, do what
one is best suited to do, discover truth, create beauty,
produce order, promote justice.

15. Eight Hidden Needs
• Was created by Vance Packard in 1957
• Slightly modified version of Maslows initial theory.

16. Eight Hidden Needs
• Emotional Security
• Reassurance of worth
• Ego gratification
• Creative outlets
• Love Objects
• Sense of power

17. Eight Hidden Needs
• Sense of Roots
• Sense of immortality

18. • Remainder of lesson is given over to research you can
know start to think about doing research.
• Next lesson will be last theory lesson looking at
Rubicams four C’S