visual argumentation … or visual rhetoric
defined <ul><li>“ Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and ma...
aspects <ul><li>Any account of visual argumentation “must identify how we can  </li></ul><ul><li>identify the internal ele...
integrative approach <ul><li>at the levels of: </li></ul><ul><li>pedagogy </li></ul><ul><li>curriculum </li></ul><ul><li>a...
 
rhetoric <ul><li>logos </li></ul><ul><li>pathos </li></ul><ul><li>ethos </li></ul>
example: logos in  An Inconvenient Truth
example: pathos in  An Inconvenient Truth
semiotics <ul><li>Ferdinand de Saussure </li></ul><ul><li>sign </li></ul><ul><li>signifier </li></ul><ul><li>signified </l...
cinesemiotics <ul><li>shot </li></ul><ul><li>scene </li></ul><ul><li>sequence </li></ul><ul><li>identification </li></ul><...
cultural studies <ul><li>Stuart Hall </li></ul><ul><li>encoding/decoding </li></ul><ul><li>Marita Sturken and Lisa Cartwri...
media studies <ul><li>immersive arguments </li></ul><ul><li>experiential arguments </li></ul><ul><li>the role of play and ...
information visualization <ul><li>Edward Tufte </li></ul><ul><li>“ working at the intersection of word, image, number and ...
visual tropes <ul><li>metaphor </li></ul><ul><li>metonymy </li></ul><ul><li>juxtaposition </li></ul><ul><li>recontextualiz...
resources <ul><li>Roland Barthes, “The Rhetoric of the Image” </li></ul><ul><li>Gunther Kress + Theo Van Leeuwen,  Multimo...
 
Upcoming SlideShare
Loading in …5
×

Visual Argumentation

1,518 views

Published on

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,518
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Visual Argumentation

  1. 1. visual argumentation … or visual rhetoric
  2. 2. defined <ul><li>“ Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and making a claim, all achieved primarily through visual communication. </li></ul>
  3. 3. aspects <ul><li>Any account of visual argumentation “must identify how we can </li></ul><ul><li>identify the internal elements of a visual image, </li></ul><ul><li>understand the contexts in which images are interpreted, </li></ul><ul><li>establish the consistency of an interpretation of the visual, and </li></ul><ul><li>chart changes in visual perspectives over time.” </li></ul><ul><li>“ Toward a Theory of Visual Argumentation,” David Birdsell and Leo Groarke, Argumentation and Advocacy, Summer 1996. </li></ul>
  4. 4. integrative approach <ul><li>at the levels of: </li></ul><ul><li>pedagogy </li></ul><ul><li>curriculum </li></ul><ul><li>assessment </li></ul><ul><li>faculty and staff development </li></ul>
  5. 6. rhetoric <ul><li>logos </li></ul><ul><li>pathos </li></ul><ul><li>ethos </li></ul>
  6. 7. example: logos in An Inconvenient Truth
  7. 8. example: pathos in An Inconvenient Truth
  8. 9. semiotics <ul><li>Ferdinand de Saussure </li></ul><ul><li>sign </li></ul><ul><li>signifier </li></ul><ul><li>signified </li></ul><ul><li>Charles Peirce meaning is determined by reader/viewer in local context… </li></ul>
  9. 10. cinesemiotics <ul><li>shot </li></ul><ul><li>scene </li></ul><ul><li>sequence </li></ul><ul><li>identification </li></ul><ul><li>interpellation and suturing </li></ul>
  10. 11. cultural studies <ul><li>Stuart Hall </li></ul><ul><li>encoding/decoding </li></ul><ul><li>Marita Sturken and Lisa Cartwright </li></ul><ul><li>Practices of Looking: An Introduction to Visual Culture - race, class and gender in visual culture </li></ul>
  11. 12. media studies <ul><li>immersive arguments </li></ul><ul><li>experiential arguments </li></ul><ul><li>the role of play and projective stance </li></ul><ul><li>James Gee </li></ul><ul><li>John Seely Brown and Doug Thomas </li></ul>
  12. 13. information visualization <ul><li>Edward Tufte </li></ul><ul><li>“ working at the intersection of word, image, number and art.” </li></ul><ul><li>writing, typography, managing data sets, statistical analysis, line, layout and color… </li></ul><ul><li>“ escaping flatland” </li></ul>
  13. 14. visual tropes <ul><li>metaphor </li></ul><ul><li>metonymy </li></ul><ul><li>juxtaposition </li></ul><ul><li>recontextualization </li></ul>
  14. 15. resources <ul><li>Roland Barthes, “The Rhetoric of the Image” </li></ul><ul><li>Gunther Kress + Theo Van Leeuwen, Multimodal Discourse </li></ul><ul><li>Gunther Kress + Theo Van Leeuwen, Reading Images </li></ul><ul><li>Mary E. Hocks “Understanding Visual Rhetoric in Digital Writing Environments” </li></ul><ul><li>W.J.T. Mitchell, Picture Theory </li></ul><ul><li>Edward Tufte, Envisioning Information </li></ul><ul><li>Anne Wysocki, Compose, Design, Advocate </li></ul><ul><li>Viz: http://viz.cwrl.utexas.edu </li></ul>

×