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Play Your Way to a Theory of Change

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Workshop from Netroots Nation #NN13. As the ’80s hit says: “One thing leads to another.” That’s the most basic description of a theory of change. If you want to make a difference in this world, you need to plot out how. In order to reach our goals, we need to understand where we are now, what barriers exist between here and there and how to get there. Though strategy and planning might sound complicated and tedious, we’ve found ways to make it fun and practical. We’ve developed a game-based approach for developing a theory of change that has helped organizers, environmental advocates, immigrant rights activists and more plan, execute and win campaigns. If you like to have fun and you like to win for progressive candidates and causes, come play with us.

Published in: Technology, Self Improvement
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Play Your Way to a Theory of Change

  1. 1. Play Your Way to aTheory of ChangeHolly Minch@hollyminch of @lbcollab
  2. 2. Holding good ideas up to the light
  3. 3. INTENTIONClarity of goals and themeans to track progresstowards them
  4. 4. ILLUMINATIONInformation andperspective toinform action
  5. 5. INSPIRATIONPassion and purpose workingtogether to create momentum
  6. 6. INSIGHTAlignment of people,purpose, and resourcespreparing you to meetchallenges in anew way
  7. 7. INSPIRATIONILLUMINATIONINTENTIONINSIGHTIMPACT(a.k.a. epic win)
  8. 8. You need a GAME plan
  9. 9. GoalsAudienceMessageEngagement
  10. 10. GAME plan: Goals
  11. 11. So what the hell isa theory ofchange, anyway?And whydo I needone?
  12. 12. “An explicit presentation of the assumptionsabout how changes are expected to happen withinany particular context and in relation to a particularintervention.A theory of change maps outwhich actors have to do whatin order to achieve and sustain a vision of success, andidentifies the major linkages between them.”http://www.keystoneaccountability.org
  13. 13. Theory of ChangeWHERE YOUARE NOW2ND STEPEND GOAL1ST STEP3RD STEP
  14. 14. Canine Procurement CampaignWHERE I WAS2ND STEPVICTORY!1ST STEP3RD STEP
  15. 15. EPIC WIN !!!!!!
  16. 16. Marriage EqualityAt the start2ND STEPVICTORY!1ST STEP3RD STEP4TH STEP
  17. 17. Theory of ChangeWHERE YOUARE NOW2ND STEPEND GOAL1ST STEP3RD STEPYour Turn!
  18. 18. Think outcomes.Don’t confusetactics with goals!
  19. 19. Your intended outcomes should be• Strategic• Measurable• Attainable• Relevant• Time-bound
  20. 20. Theory of ChangeWHERE YOUARE NOW2ND STEPEND GOAL1ST STEP3RD STEPYour Turn!
  21. 21. What areyourideas?
  22. 22. Holding good ideas up to the lightholly@lightboxcollaborative.com@LBCollab
  23. 23. United We Dream:END ProjectWHERE YOUARE NOW2ND STEPEND GOAL1ST STEP3RD STEP

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