Adobe youth voices presentation 4

833 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
833
On SlideShare
0
From Embeds
0
Number of Embeds
580
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Adobe youth voices presentation 4

  1. 1. Adobe Youth VoicesDayane Cavalcante Holly Maher Isabel Sungu
  2. 2. Empowering youth from 16 to 18 around the globe with 21st century tools to communicate their ideas, exhibit their potential, and take action in their communities.
  3. 3. Primary Research Primary research is the type ofresearch where the searcher has to go out and gather original data. Primary research represents a major par of overall marketing research.
  4. 4. Primary ResearchPrimary research is the type of research where the searcher has to go out and gather original data. Primary research represents a major par of overall marketing research. Issues according to their importance to young people 25% 35% Family Sleep 25% Education 15% Freedom
  5. 5. Primary ResearchPrimary research is the type of research where the searcher has to go out and gather original data. Primary research represents a major par of overall marketing research. Three issues young people would like to do a film about Education fees 15% 15% Homelessness 10% Education 15% Social Status 15% Jobs opportunities 15% 15% About someone’s life Religion
  6. 6. Age Group 17 - 20 Age Group 13 - 16 0 1 2 3 4 5 6 Top five TV programs young people watch often25% 20%20%15% 10% 10% 10% 10% 10%10% 5% 5% 5% 5% 5% 5%5%0%
  7. 7. Mood boards
  8. 8. Poster
  9. 9. Newsletter
  10. 10. Secondary ResearchSecondary Research involves less contact with the consumers and morethe process of analysing the data that a primary researcher collected. It mainly refers to data that was previously collected. www.youthvoices.adobe.com
  11. 11. Broadcasters’ Audience Research Board (BARB) is an organization that suppliesthe industry standard television audience measurement services for broadcastersand the advertising industry. BARB is a not profit company limited byguarantee, in another words, it doesn’t make money to a single company since itsowned by BBC, ITV, Channel 4, Channel 5, BSyB and the IPA.When a TV channel wants to make a campaign targeting a certain age group theygo to BARB and BARB will conduct a study trying to find out what time ofprogram that age group watches, what time that age groups watch TV the most andwhat programs they most enjoy.
  12. 12. Quantitative researchQuantitative research collects information in numbers, which can be put into categories, in rank order, measured in units of measurement. This type of data can be used to construct graphs and tables of raw data. Qualitative research Qualitative research gathers the people’opinion, beliefs, experiences, attitudes toward a certain matter, behaviour and etc. Almost always wanting to know the why and how, and not when, what, where.
  13. 13. Our Promoting Strategies• Our first promotion idea was to create an online advertisementcampaign to be use on social network sites such as: Facebook, YouTubeand MySpace.• As part of our campaign we designed a newsletter that will be emailed tocolleges and students to promote the project.• We will focus the advertisement of the campaign in a 30 second TVadvert that was created to inform and encourage young people to getinvolve with Adobe Youth Voices.

×