The Shusher AF Workshop PRESENTATION

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  • Special thanks go out to the folks in the Moody AFB Marketing Department with enormous kudos to Shaye Hudspeth who brought The Shusher to life.
  • The Shusher AF Workshop PRESENTATION

    1. 1. The Shusher: Marketing the Mundane Holly May, Library Director Air Combat Command, Moody AFB Georgia
    2. 2. Hey, I've got a great idea! I wish patrons knew more about basic library services!
    3. 3. Inspiration
    4. 4. • Librarian- stereotype-bashing super heroine • Graphic & edgy ad campaign • Aimed at the 18 - 28 demographic • New ad every 2 months featuring a specific library product or service
    5. 5. Research •The Complete Idiot�s Guide to Creating a Graphic Novel •Making Comics: Storytelling Secrets of Comics, Manga and Graphic Novels •99 Ways To Tell A Story: Exercises in Style •Oodles & oodles of graphic novels
    6. 6. Brainstorm •Doodle, sketch, draw •Cut & paste •Trace •Storyboard •Script
    7. 7. Collaborate •Communicate •Elaborate •Celebrate
    8. 8. Promote •Posters •Flyers •Buttons •Bumper Stickers •T-shirts
    9. 9. The Shusher was created by Holly May & Shaye Hudspeth for use by USAF libraries in library marketing campaigns. All rights reserved by the USAF.

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