05112011 gbta how to build blended community slides - final

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How to build a Blended Assocation community that has both technology and face to face elements to exceed the needs of your membership.

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05112011 gbta how to build blended community slides - final

  1. 1. Technology & Face 2 FaceHow To Build A BlendedCommunityHolly Duckworth, CAE, CMPCEO & Chief Connections OfficerLeadership Solutions International 1
  2. 2. Intentions for our time together:• Why LinkedIn, Facebook & Twitter are changing member engagement• Where to begin – How to build a tech enabled & face to face community• Increase member ROI for both tech enabled and face to face• Build Community & Measure Success in 10 minutes a day 2
  3. 3. Technology Zone: Twitter @hduckworth www.Facebook/leadership solutionsinternational www.leadsolintl.comUse this as a place to learn and grow. 3
  4. 4. How To Vote via Texting 1. Standard texting rates only (worst case US $0.20) 2. We have no access to your phone numberTIPS 3. Capitalization doesn’t matter, but spaces and spelling do 4
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  6. 6. I use the following social media for workpurposesA. Email OnlyB. Email + Linked InC. Email + Linked In + FacebookD. Email + Linked In + Facebook + TwitterE. Another Combination 6
  7. 7. The Problem: 7
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  9. 9. What is a Blended Community?• A group of people who effectively and efficiently use both technology/social media and face to face to communicate ideas, and events across their network of participants.• Less time lecturing and more time interacting. 9
  10. 10. 5 Steps to Create a Blended CommunityStep 1 – Recognize the need for both 10
  11. 11. Data Driven Strategies 11
  12. 12. Know your members: 12
  13. 13. Our Chapter Measures Social Media on a monthly basis A. Yes B. No C. Unsure 13
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  15. 15. Engage in 2 Way Conversation 15
  16. 16. Examples of Blended Community:Tweet up @hduckwo 16 rth
  17. 17. Integrate use of Technology At Face 2 Face 17
  18. 18. Be Grateful – Take baby steps 18
  19. 19. 5 Steps to a Blended Community• Step 1 – Recognize the need for both at the board Level• Step 2 – Gather data on your membership – then decide• Step 3 – Engage in 2 way conversation• Step 4 – Integrate Technology into Face 2 Face• Step 5 – Be Grateful and circle back each year – add 1 tool 19
  20. 20. How to measure success –10 minutes per dayQuestions to ask:Do we care about the number of posts?Or do we really care a out the engagement – How manyresponsesAs leaders you must set the example for your memberswww.kout.comwww.tweetstats.comKeep chapter engagement records – review them at boardmeetings 20
  21. 21. Resources:• Race for Relevance• Decision to Join• Decision to Volunteer 21
  22. 22. Chapter ExcellenceShow CaseHolly Duckworth, CAE, CMPCEO & Chief Connections OfficerLeadership Solutions International 22
  23. 23. Chicago BTA New Member Welcome LetterChris Blum, Co-Chair Membership 23
  24. 24. 24
  25. 25. Ohio Valley BTA Member Growth & Retention Key Strategies for SuccessJeremy Gardner, Chapter President 25
  26. 26. 2011 Joint EducationDay with MBTA 2011 GBTA scholarship Presented by: Jeremy Gardner Presented to: Karly Ash 26
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  29. 29. Rocky Mountain BTA Building Relationships & Partnerships Across ColoradoJeff Johnson, Chapter President 29
  30. 30. RMC movie 30
  31. 31. Elevating Member Program DevelopmentJanet Wyer, Director of Education & Professional Development 31
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  35. 35. 35
  36. 36. Effective Communications & Social MediaDebra Turner, PR & Social Media 36
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  38. 38. Chicago BTASponsorship Selection of Non profitBenefiting Chicago Area Residents 38
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  44. 44. @hduckworth 44
  45. 45. I am excited to implement _____ program when I return home:A. New Member WelcomeB. Member Growth & RetentionC. Partnership Across OrganizationsD. Elevate Member DevelopmentE. Effective Communication & Social MediaF. Charity/Philanthropy 45
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  47. 47. THANK YOU!THANK YOUHolly Duckworth, CAE, CMPLeadership Solutions International@hduckworth 47

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