About Hollie is the research & design principal at ustwo. She focuses on helping clients create products and services that excite audiences and drive engagement. Over the last 15 years, she has worked in the luxury, culture, publishing & tech sectors, collaborating closely with clients to bring a research-driven design approach for a wide range of digital products, from large-scale collections systems to small innovative app projects.
She mentored early-stage startups on UX and research as part of the Google Launchpad program and junior UX designers through UXPA and regularly speaks at conferences on topics such as user research, trends, ethics and using data to inform your product strategy.