MobileIts becoming increasingly difficult to determine what exactly is mobile and what isnt
MobileIts becoming increasingly difficult to determine what exactly is mobile and what isnt The challenge is to make it simpler, easier, andbetter for users to connect whenever, wherever and however they want
Foundation Solutions1. Business/User Goals 1. Native Apps2. Audience/Personas 2. Web Apps/Mobile Sites3. Strategy 3. Responsive Design4. Content 4. Adaptive Process
Twitter BBC iPlayer Telegraph TimesEyewitness British Heart Foundation RSPCA Just Giving Native Apps Developed/targeted to a specific OS. Should have a specific purpose, be beautiful, accessible, and high quality.
Adaptive Process Start with responsive content/designs......then consider a mobile site for specific platforms if your users would benefit from different content or presentation
App Vs Browsere Native App Browser/Mobile Site • Paid or free • Free • Separate versions required for each • Accessible to all cross-platform/browsers. operating system (OS) Can be optimised/targeted to specific OS • Customisable/can integrate with device • Discoverable – search/linked through the design, features and functions wider web and engaged on social media • Run locally with quick loading and fluid • Internet reliance. Local caching/HTML5 interaction storage options • More cost/time investment required • Less investment/native web technologies • Updated through new versions for users to • Relatively simple to maintain with instant download. updates to all users.
Adaptive Content Safari Readability Instapaper User tools now exist to free up content froma single endpoint. The challenge is how can we design for our content in such a way that the reader won’t reach for them?