Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Connecting the Dots…
Holli Beckman
@Apartmentalist
Getting the most out of your content
Apartminty
The eHarmony of Apartment Hunting
SO Much Content…
6.9 million gigabytes of information are delivered to
your mobile device & inbox daily
And Then We Make More…
Social Proof: 88% Of Consumers Say They Trust Online
Reviews As Much As Personal Recommendations
Review Site Referral Traffic
0
50
100
150
200
250
300
Apartment Ratings Yelp
Sept 1-Oct 31 2013
Sept 1-Oct 31 2014
Review Site’s Conversion Rates
0
2
4
6
8
10
12
14
Apartment Ratings Yelp
Sept 1-Oct 31 2013
Sept 1-Oct 31 2014
Let Your Residents Speak For You
Let Your Residents Speak For You
Using Board Maps
Local Blogger Mentions
AKA Strategic Partying
Social Media is the Most Unintrusive Insight Into Your
Customers’ Opinions, Needs, Lives + Patterns
Identify Your Subject & Eavesdrop
Use Tools to ID Conversations Fast
People Loathe Apartment Hunting…
“The best time to win a
customer is when they have
their hand raised and they
are asking for help.”
If This Isn’t a Cry For Help…
This Definitely Is…
…So how do you jump into
a conversation?
Relevant Helpful Information
Write What The Customer is Searching For…
Specify It To Your Target Audience
Twitter Users
Don’t be that guy…
Social Is Not the Classifieds
Mixing content and advertising is like
mixing Twizzlers and guacamole.
Separate they are awesome,
together…that’s just rea...
Be Human. Talk to individuals. Celebrate their wins.
The Conversation
Deliver What You Promised
The Result: A Customer AND An Advocate
Exploit Every Piece of Content
In Summary….
• Look For Opportunities to Help
• Offer Help. Be Human. Have a sense of humor!
• Have Content to Back It Up
Let’s be friends!
@Apartmentalist + @Apartminty
@Apartmentalist + @Apartminty
/Apartminty
Apartmentalist + Apartminty
Apar...
Connecting the Dots-Webcon 2015
Connecting the Dots-Webcon 2015
Connecting the Dots-Webcon 2015
Connecting the Dots-Webcon 2015
Upcoming SlideShare
Loading in …5
×

of

Connecting the Dots-Webcon 2015 Slide 1 Connecting the Dots-Webcon 2015 Slide 2 Connecting the Dots-Webcon 2015 Slide 3 Connecting the Dots-Webcon 2015 Slide 4 Connecting the Dots-Webcon 2015 Slide 5 Connecting the Dots-Webcon 2015 Slide 6 Connecting the Dots-Webcon 2015 Slide 7 Connecting the Dots-Webcon 2015 Slide 8 Connecting the Dots-Webcon 2015 Slide 9 Connecting the Dots-Webcon 2015 Slide 10 Connecting the Dots-Webcon 2015 Slide 11 Connecting the Dots-Webcon 2015 Slide 12 Connecting the Dots-Webcon 2015 Slide 13 Connecting the Dots-Webcon 2015 Slide 14 Connecting the Dots-Webcon 2015 Slide 15 Connecting the Dots-Webcon 2015 Slide 16 Connecting the Dots-Webcon 2015 Slide 17 Connecting the Dots-Webcon 2015 Slide 18 Connecting the Dots-Webcon 2015 Slide 19 Connecting the Dots-Webcon 2015 Slide 20 Connecting the Dots-Webcon 2015 Slide 21 Connecting the Dots-Webcon 2015 Slide 22 Connecting the Dots-Webcon 2015 Slide 23 Connecting the Dots-Webcon 2015 Slide 24 Connecting the Dots-Webcon 2015 Slide 25 Connecting the Dots-Webcon 2015 Slide 26 Connecting the Dots-Webcon 2015 Slide 27 Connecting the Dots-Webcon 2015 Slide 28 Connecting the Dots-Webcon 2015 Slide 29 Connecting the Dots-Webcon 2015 Slide 30 Connecting the Dots-Webcon 2015 Slide 31 Connecting the Dots-Webcon 2015 Slide 32 Connecting the Dots-Webcon 2015 Slide 33 Connecting the Dots-Webcon 2015 Slide 34 Connecting the Dots-Webcon 2015 Slide 35 Connecting the Dots-Webcon 2015 Slide 36 Connecting the Dots-Webcon 2015 Slide 37
Upcoming SlideShare
Facebook
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

Connecting the Dots-Webcon 2015

Download to read offline

You don't just need content. You need content that is useful for your consumer and that can be easily found where they are looking.

From ratings and reviews sites to hilarious tumblr feeds, your customer is consuming a huge amount of content about you before making their buying decision.

Related Books

Free with a 30 day trial from Scribd

See all

Connecting the Dots-Webcon 2015

  1. 1. Connecting the Dots… Holli Beckman @Apartmentalist Getting the most out of your content
  2. 2. Apartminty The eHarmony of Apartment Hunting
  3. 3. SO Much Content… 6.9 million gigabytes of information are delivered to your mobile device & inbox daily
  4. 4. And Then We Make More…
  5. 5. Social Proof: 88% Of Consumers Say They Trust Online Reviews As Much As Personal Recommendations
  6. 6. Review Site Referral Traffic 0 50 100 150 200 250 300 Apartment Ratings Yelp Sept 1-Oct 31 2013 Sept 1-Oct 31 2014
  7. 7. Review Site’s Conversion Rates 0 2 4 6 8 10 12 14 Apartment Ratings Yelp Sept 1-Oct 31 2013 Sept 1-Oct 31 2014
  8. 8. Let Your Residents Speak For You
  9. 9. Let Your Residents Speak For You
  10. 10. Using Board Maps
  11. 11. Local Blogger Mentions AKA Strategic Partying
  12. 12. Social Media is the Most Unintrusive Insight Into Your Customers’ Opinions, Needs, Lives + Patterns
  13. 13. Identify Your Subject & Eavesdrop
  14. 14. Use Tools to ID Conversations Fast
  15. 15. People Loathe Apartment Hunting…
  16. 16. “The best time to win a customer is when they have their hand raised and they are asking for help.”
  17. 17. If This Isn’t a Cry For Help…
  18. 18. This Definitely Is…
  19. 19. …So how do you jump into a conversation?
  20. 20. Relevant Helpful Information
  21. 21. Write What The Customer is Searching For…
  22. 22. Specify It To Your Target Audience
  23. 23. Twitter Users
  24. 24. Don’t be that guy…
  25. 25. Social Is Not the Classifieds
  26. 26. Mixing content and advertising is like mixing Twizzlers and guacamole. Separate they are awesome, together…that’s just really gross.
  27. 27. Be Human. Talk to individuals. Celebrate their wins.
  28. 28. The Conversation
  29. 29. Deliver What You Promised
  30. 30. The Result: A Customer AND An Advocate
  31. 31. Exploit Every Piece of Content
  32. 32. In Summary…. • Look For Opportunities to Help • Offer Help. Be Human. Have a sense of humor! • Have Content to Back It Up
  33. 33. Let’s be friends! @Apartmentalist + @Apartminty @Apartmentalist + @Apartminty /Apartminty Apartmentalist + Apartminty Apartminty.tumblr.com
  • LandlordWebCon

    Jun. 3, 2015

You don't just need content. You need content that is useful for your consumer and that can be easily found where they are looking. From ratings and reviews sites to hilarious tumblr feeds, your customer is consuming a huge amount of content about you before making their buying decision.

Views

Total views

774

On Slideshare

0

From embeds

0

Number of embeds

289

Actions

Downloads

5

Shares

0

Comments

0

Likes

1

×