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THE BRIEF
The BriefLittle Sparrow is a boutique tea company based in Shad Thames,London.• The husband and wife team launched Little ...
“Our plan is to show just how wonderful loose teais - the incredible varieties, the exquisite tastes, theundeniable health...
THE PROPOSAL
The Proposal• London Waterloo launch day (engaging the customer)• The Tea leaf Challenge 2011• ‘Ban the Bag’ Protest Campa...
LONDON WATERLOO    LAUNCH DAY
Case Study: Red Bull ‘Wings’“The Red Bull Wings Team Members plan exciting and meaningful missions toenergise people when ...
Tea Cup Sleeve w/ QR Code• Directs customer straight to discounted section of theE-commerce web app• Printed on tea cup sl...
THE TEA LEAF CHALLENGE   2011 YOUTUBE CAMPAIGN
BAN THE BAG CAMPAIGN
E COMMERCE SITE
E commerce site
WEB-APP/MOBILE SITE
Mobile Web Application/HTML5• Local Storage• Video Without Plug In• Off Line Applications• Geo Location• Easy Form Handlin...
Advantages:• Works across multiple devices• html/css/java script• Host own app• No approval process• Quickly identify and ...
ADVERTISING
Advertising options                                     •    Print media•      Viral marketing                            ...
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
Little Sparrow Tea Presentation
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Little Sparrow Tea Presentation

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Little Sparrow Tea Presentation

  1. 1. THE BRIEF
  2. 2. The BriefLittle Sparrow is a boutique tea company based in Shad Thames,London.• The husband and wife team launched Little Sparrow in 2011 as a genuinelyindependent supplier of the very finest loose tea.• Little Sparrow also invites you to ‘ban the bag’. You deserve better than thelow grade tea dust contained within almost all tea bags. Little Sparrow has a newlogo and colour template but needs help to launch online.• How can they get people engaging with the brand and, of course, purchasingtheir tea?• Making use of the visual assets provided, come up with a concept solution tothis brief which should include layouts for an e-commerce website as well asadditional ideas for promoting the product.
  3. 3. “Our plan is to show just how wonderful loose teais - the incredible varieties, the exquisite tastes, theundeniable health benefits and the amazing story. ” Little Sparrow
  4. 4. THE PROPOSAL
  5. 5. The Proposal• London Waterloo launch day (engaging the customer)• The Tea leaf Challenge 2011• ‘Ban the Bag’ Protest Campaign• E-commerce website ‣ littlesparrow.com - desktop e-commerce site ‣ Web-app/Mobile version of the site (E-commerce 3.0)• Viral Marketing Campaign
  6. 6. LONDON WATERLOO LAUNCH DAY
  7. 7. Case Study: Red Bull ‘Wings’“The Red Bull Wings Team Members plan exciting and meaningful missions toenergise people when they need it the most. This could range from hospitalworkers when they start an early morning shift, to college students heading tomid day classes, to gamers waiting in line for a midnight game release.The most important part of a Wings Team Members’ job is to put a Red Bullproduct and leaflet in the consumers’ hand and offer a memorable experience ”that will drive brand loyalty.
  8. 8. Tea Cup Sleeve w/ QR Code• Directs customer straight to discounted section of theE-commerce web app• Printed on tea cup sleeve• url also printed if QR reader is unavailable
  9. 9. THE TEA LEAF CHALLENGE 2011 YOUTUBE CAMPAIGN
  10. 10. BAN THE BAG CAMPAIGN
  11. 11. E COMMERCE SITE
  12. 12. E commerce site
  13. 13. WEB-APP/MOBILE SITE
  14. 14. Mobile Web Application/HTML5• Local Storage• Video Without Plug In• Off Line Applications• Geo Location• Easy Form Handling• Access to a lot of devices hardware features
  15. 15. Advantages:• Works across multiple devices• html/css/java script• Host own app• No approval process• Quickly identify and fix bugsDisadvantages:• Web app cant fully access all hardware features• Lack some sophistication of user experience
  16. 16. ADVERTISING
  17. 17. Advertising options • Print media• Viral marketing ‣ Magazine advertisements ✓ Facebook/Twitter/Youtube ‣ Newspaper advertisements account ✓ Press Release ✓ Google ‘Ad words’ • Broadcast media ✓ Facebook adverts ‣ Television commercial ✓ Banners on targeted websites ‣ Radio commercial ‣ Twitter ‘promoted tweet’ ‣ Sponsorship deals ($100,000+) ‣ Youtube home page ($375,000) • Public transport ‣ Road billboards ✓ Train station advertisements ‣ Onboard railway posters - national/tube

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