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Skbc luncheon 17 february 2011 (1)

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Swiss-Korean Business Luncheon talk "Why we need to be 'cool'? How social media is changing consumers vs. How corporate executives still stick to the old paradigm"

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Skbc luncheon 17 february 2011 (1)

  1. 1. SKBC Meeting for February Thursday, February 17, 2011 at 12.00h Grand Ambassador Hotel (Jangchung-dong), Orchid Room (19th Fl.)Dear SKBC Members,We kindly invite you and your guests to our Luncheon Meeting which will take place at the GrandAmbassador Hotel on Thursday, February 17, 2011, 12.00h.For this event Mr Hoh Kim, Founder & Head Coach of THE LAB h, will speak on the topic of"Why we need to be cool? How social media is changingconsumers vs. How corporate executives still stick to the oldparadigm".Are you familiar with the "Streisand effect"? If not, youd better to know what it is. Dunkin Donuts inKorea didnt know the effect and they made a bad situation even worse, and now you can see thiscase study in the chapter one of a famous book "Groundswell" published by Harvard BusinessReview.Social media is changing the way consumers interact with companies, and, accordingly, the waycompanies handle different business situations. However, still, some corporate executives ignore thechanges and keep their wait and see attitudes."Cool communication" is a new way for companies to better manage consumer communication inthe age of social media. Hoh Kim, Founder & Head Coach of THE LAB h, executive coaching firmfocusing on crisis communication and influence, will present how social media is changing Koreanconsumers perception towards companies. During the presentation, the results from CoolCommunication Study by THE LAB h in 2010 and 2011 will be shared with the participants.154-1, Seorin-dong, Jongro-gu HP: +82 10 3837 2448K.P.O. Box 2164 Phone: +82 2 590 0011Seoul, 110-110 Fax: +82 2 590 0030Korea E-mail: skbckorea@hotmail.comwww.skbckorea.org
  2. 2. Hoh Kim is the Founder & Head Coach of THE LAB h and former Managing Director of Edelman inKorea (2004-2007). He is the first and only Korean CMCT (Cialdini Method Certified Trainer), and oneof the 24 CMCTs in the world, and he regularly facilitates Principles of Persuasion workshop, the onlyworkshop designed by Dr. Robert Cialdini, the author of worldwide million seller "Influence" since2008. He is Ph.D. candidate at the Graduate School of Culture Technology of KAIST (KoreaAdvanced Institute of Science & Technology). He regularly contributes his own columns in Dong-ABusiness Review, Hankyoreh, and 1/n magazine.The cost of the Luncheon is KRW 47.000 (inclusive service charge & VAT). Make sure not to missthe deadline for registration, which is Monday, February 14, 2011. Cancellation after this date andno-shows are subject to full payment.Confirmation by both, fax and e-mail, are welcome. We are looking forward to seeing you soon.With kind regards,Daniel NyffeneggerManaging Director“Yes, I will attend the Luncheon Meeting on Thursday, February 17, 2011 (12.00h).” Name: _______________________ Company: _______________________ Guest(s): _______________________“Unfortunately, I am not able to attend.” Name: _______________________ Company: _______________________154-1, Seorin-dong, Jongro-gu HP: +82 10 3837 2448K.P.O. Box 2164 Phone: +82 2 590 0011Seoul, 110-110 Fax: +82 2 590 0030Korea E-mail: skbckorea@hotmail.comwww.skbckorea.org

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