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Learn What You’ve Been Missing!                Principles of Persuasion Workshop                 facilitated by Hoh Kim, C...
What You Will Learn         The Six Universal Principles of Persuasion that have been scientifically proven to make       ...
Workshop MaterialsPrinciples of Persuasion WorkbookThe Principles of Persuasion Workbook is only available when you attend...
Hoh Kim                   Cialdini Method Certified Trainer, INFLUENCE AT WORK                   Founder, Head Coach and L...
Jeong, which was selected as one of the top 50 best seller in the self-development area (first half of2011) by Kyobo Books...
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Pop workshop by hoh kim 2013


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Hoh Kim, one of the 27 Cialdini Method Certified Trainers around the world (as of December 2012), provide two full day(16 hours) Principles Of Persuasion Workshop throughout Asia Pacific. For any inquiries, please contact Hoh at

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Pop workshop by hoh kim 2013

  1. 1. Learn What You’ve Been Missing! Principles of Persuasion Workshop facilitated by Hoh Kim, CMCT (Cialdini Method Certified Trainer) INFLUENCE AT WORK E-mail: / Tel: 82-2-2010-8828 / Fax: 82-2-2010-8899 15F Kyobo Building, Jongno 1, Jongno, Seoul 110-714, KoreaIt’s a well-kept secret that an entire science is devoted to how people are persuaded. There is a sciencethat has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or400%, by merely adding a word or phrase, or changing the sequence of your request.The success of leaders, executives, managers, and salespeople is measured by their ability toaccomplish goals. Those goals are met, more often than not, by reasoning, persuading and inspiringothers to share a vision and pursue a common purpose. We live in a world where those who are themost persuasive are the most prosperous. How successful you are in your professional andpersonal life depends on your ability to influence others.Those who wish to create and sustain positive change in others need to understand how the influenceprocess works. A vast body of scientific evidence now exists on how, when, and why people say “yes.”There’s been an average seven to nine year time-lag between the time that findings are discovered inthe behavioral sciences, and the time they begin to be implemented by professionals who need theinformation.Now, INFLUENCE AT WORK (IAW) is pleased to offer you and your employees the Principles ofPersuasion (POP) workshop. Developed by leading researchers in the behavioral sciences, it is thefirst program that bridges this time lag, helping you implement the latest research to youradvantage.Unlike most consulting and training firms, INFLUENCE AT WORK was founded by behavioralscience researchers and professors at top universities. Our approach to the influence process isbased on the research and methods of the internationally renowned influence expert, Dr. RobertCialdini, whose seminal research into the six fundamental principles of influence forms thecornerstone of our training program. 1
  2. 2. What You Will Learn The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective What are the Activators that will most effectively initiate each Principle What are the Amplifiers that will act as rocket boosters to amplify the effectiveness of each Principle What are the conditions and situations where each Principle works best How to most effectively use these Principles together How to recognize the difference between what the science says and what other guess How to protect yourself and those you want to protect from unethical persuasion How to recognize the most powerful “Moments of Influence” What to say in the most powerful “Moments of Influence” How to use these very powerful tools to help solve your very own influence challenges Which Principles are best for developing trusted relationships Which Principles are best use during times of uncertainty Which Principles are best to use when dealing with people who don’t know you Which Principles are best to use when people don’t like you (not that this would be any of OUR readers) How to recognize and use these Principles ethicallyThe only course on the ethical application of influence actually endorsed by Dr. Cialdini, thePrinciples of Persuasion (POP) Workshop is an inspiring, innovative and invaluable session foranyone seeking to improve effectiveness and productivity.Based on his pioneering book, Influence: Science and Practice, the two-day workshop demonstrateshow to ethically apply Dr. Cialdini’s six principles to produce lasting change and avoid commoninfluence traps. It teaches strategies on how to create and maintain trusted relationships, how to avoidbungling away critical “moments of power” and interactively shows how small, strategic changes canyield lasting results. 2
  3. 3. Workshop MaterialsPrinciples of Persuasion WorkbookThe Principles of Persuasion Workbook is only available when you attend the Principles of PersuasionWorkshop. The workbook outlines the workshop but also contains information stemming from Dr.Cialdini’s Six Principles of Influence not found anywhere else. Not only does the workbook give youa thorough understanding of each principle, but there are also exercises and application methodsprovided for each of the six principles-you can only imagine what you will lose out on by not havingthis powerful tool.Influence: Science and Practice 5th EditionIn May of 1999, Dr. Cialdini’s book was rated as Amazon’s top business book. Updated for 2008,Cialdini has recently published the current, fifth edition of his best-seller, Influence: Science andPractice. Influence is a result of 40 years of study into the reasons why people comply with therequest in business settings. Worldwide, Influence has sold nearly two million copies. Influence hasbeen published in twenty languages and 24 different countries, and is the top sales & marketing bookon CEO Read’s 100 Best Business Books of All Time. Influence has been ranked on the New YorkBest Seller List & Fortune said it is one of the “smartest books we know.”Principles of Ethical Influence Smart Card & Tip CardAt first glance, the TIP card appears to be a smaller version of the Smart Card. But don’t be fooled-each card is distinctive in it’s own way. The smaller TIP card lists all Six Principles of Influence andkey accommodating concepts that follow each principle. These cards are a powerful tool that cansupport you through business endeavors.SMART CARD available only by attending workshop. 3
  4. 4. Hoh Kim Cialdini Method Certified Trainer, INFLUENCE AT WORK Founder, Head Coach and Lead Facilitator at THE LAB h®“What a delight it is to have Hoh Kim as a partner. He has given me confidence that,in anything we do together, he will perform at the highest levels. I am certain that thesame will be true for you. His intelligence and conscientiousness assure it.”(Dr. Robert Cialdini)Hoh Kim counsels business executives and high-ranking professionals in government and medicine topositively influence their stakeholders. With fifteen years of experience in strategic communicationsconsulting, executive coaching, and crisis simulation & workshop design/facilitations, Hoh is one ofthe most sought after consultant, coach and speaker in the area of leadership communication and crisisleadership.Hoh has counseled and coached corporate executives from various countries, including Australia,Brazil, Canada, France, Germany, Great Britain, India, Korea, Netherlands, South Africa, Taiwan,United States, etc.He is one of the 27 worldwide professionals (only two in Asia, as of December 2012) who istrained and certified to conduct Principle of Persuasion(POP) workshop by IAW (Influence AtWork, Tempe, AZ), contents of which are based on the worldwide million-seller book, Influence, byDr. Robert Cialdini.Hoh was the Managing Director at Edelman Korea(2004-2007) and he achieved record revenue eachyear and the headquarters awarded “Office of the Year” in his first fiscal year to the operation. He alsoworked at Merck as Communications Manager.Hoh served as Korean Air Force intelligence officer at Seoul Air Base and Korea Defense IntelligenceAgency. He holds a B.A. in French (minor in Philosophy) from Hankuk University of Foreign Studies(Seoul, Korea), and Master of Arts from Marquette University (Milwaukee, Wisconsin), in PublicRelations. Currently, he is a Ph.D. candidate in Culture Technology at KAIST (Daejon, Korea). Heconducts research on Human-Crisis Interaction. He co-wrote “Cool Apology” with Dr. Jaeseung 4
  5. 5. Jeong, which was selected as one of the top 50 best seller in the self-development area (first half of2011) by Kyobo Bookstore, the largest bookstore in Korea. The book will also be published in Chinasoon.As for the academia, he was an Adjunct Professor (2005-2006) at the Graduate School of MediaStudies of Sogang University teaching classes on issues & crisis management. He has taughtcommunications in top universities in Korea, including Ewha Woman’s University, and KoreaAdvanced Institute of Science and Technology.“In my 30 years of teaching, training and consulting, it is rare to find a person with theprofessionalism, intelligence and facilitation skills Hoh Kim possesses. I have seen Hoh eloquentlypresent our material on the science of ethical influence to audiences in Asia and the US with equaleffectiveness. His ability to relate the material to participants in a clear, concise and usable manner isa hallmark of his style. As a result, Hoh easily holds the attention of his participants and keeps themactively involved throughout each day of training. If you value training of the very highest quality, Istrongly recommend you do not miss the opportunity to attend a Principles of Persuasion Workshopfacilitated by Hoh Kim. The time you spend with him will be time wisely invested.”(Dr. Greg Neidert, Director of Training, INFLUENCE AT WORK)For Corporate POP Workshop, it is the client’s responsibility to provide: Trainer’s travel, meals, and lodging. AV needs. Training facility. Student refreshments & meals (optional). For Corporate POP Workshop Arrangements in Korea or Asia Pacific, please contact below regarding scheduling and availability. Hoh Kim, Cialdini Method Certified Trainer E-mail: / Tel: 82-2-2010-8828 / Fax: 82-2-2010-8899 5