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Black Hat SEO

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En SEO existe un camino más corto hacia el mejor posicionamiento de una página. Corto, pero peligroso y con un altísimo riesgo a ser penalizado por Google y no aparecer en los resultados de búsqueda.

¿Te dejarías tentar por el Lado Oscuro?

Published in: Education
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Black Hat SEO

  1. 1. La Ética en el @hoempler info@hoempler.com
  2. 2.
  3. 3. Todas aquellas técnicas y estrategias que involucran un duro trabajo y logra resultados en el mediano o largo plazo con mucha paciencia y respeto por el usuario y la competencia
  4. 4. Técnicas poco éticas que buscan engañar a los motores de búsquedas con la finalidad de lograr resultados casi inmediatos. No existe el ‘Gray Hat’, pues lo que NO es 100% blanco es negro.
  5. 5. Muchas veces se nos acercan personas con la finalidad de engañarnos y ofrecernos dinero a cambio de una serie de enlaces desde nuestro sitio web
  6. 6. Alquilar enlaces es una actividad penada por los buscadores y pone en riesgo nuestro principal activo digital que es el sitio web
  7. 7. Afortunadamente hay maneras de denunciar este tipo de ‘invitaciones’
  8. 8. Repetir hasta el cansancio las palabras clave no solo es incómodo para el lector sino que también es muy mal visto por los motores de búsqueda que buscan siempre dar preferencia al contenido de calidad
  9. 9. Presta atención a la sección blanca debajo de los créditos del creador del sitio web
  10. 10. Basta marcar la zona para darnos cuenta de un texto blanco en fondo blanco ¿?
  11. 11. Afortunadamente este texto se puede esconder al ojo humano, pero no a las arañas de los motores de búsqueda Captura realizada el 15/02/2014
  12. 12. Usado básicamente en texto ancla de los enlaces para ganar autoridad en determinado tópico. Aquí se muestra enlaces de ‘préstamos’ en un artículo de salud
  13. 13. Directamente relacionado con el siguiente punto, el pagar por aparecer en directorios no es una salida muy ética dentro del procedo de construcción de enlaces
  14. 14. Sin duda la más representativa forma de Black Hat SEO que existe por ser la más usada. El riesgo es además enlazar las páginas a sitios porno u otros ya penalizados
  15. 15. HOEMPLER @hoempler info@hoempler.com

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