Sir Alex Ferguson Wants to Find the Ultimate Leader

Read more here: https://www.linkedin.com/pulse/do-you-know-ultimate-leader-sir-alex-ferguson

If someone in your life—a friend, a boss, a colleague —exemplifies what it means to be a leader, we want to hear their story. We're looking for the first recipient of the Sir Alex Ferguson Leadership Award, and we need you to shine a light on the UK's unsung heroes.

Write a long-form post on LinkedIn with the hashtag #SirAlexAward somewhere in the body of the post. Tell us:

What makes a leader? What are qualities the best leaders share?
How does your nominee for the Sir Alex Ferguson Leadership Award represent these qualities?

Tell us about an experience in which this person showed extraordinary leadership.

The winners—both the post's author and their award nominee—will receive the Sir Alex Ferguson Leadership Award from Sir Alex Ferguson at Royal Festival Hall, Southbank Centre, on 21st September, at an intimate gathering before the global launch event for my new book.