Gabe Zichermann, Game Mechanics: Hoboken Tech Meetup

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Presented at Hoboken Tech Meetup. More at www.HobokenTechMeetup.com

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Gabe Zichermann, Game Mechanics: Hoboken Tech Meetup

  1. 1. ( )game mechanics: 101 develop, engage & retain community using game design
  2. 2. ( )gabe zichermann author “Game Based Marketing” blogger funwareblog.com facilitator, founder institute advisor & mentor to startups speaker, 25+ events/year
  3. 3. )( gamification: building engagement (loyalty) through game mechanics
  4. 4. loyalty throughout history Tangible Goods 1800s Cash Incentives 1930s Virtual Rewards 2000s Loyalty Systems 1980s
  5. 5. 0 40 80 120 160 200 1800 1850 1900 1950 2000 2050 loyalty costs status & social power costs and status value of loyalty
  6. 6. point system challenges win conditions badges social networking leaderboards gamification loop
  7. 7. ( ) theme & fun are not correlated
  8. 8. ( )fun must be job #1 geography history
  9. 9. ( )achiever socializer explorer killer Bartle’s Player Motivations / Types
  10. 10. )( on sale now FunwareBlog.com @gzicherm

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