Pioneer credential 18 april2011

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  • Pioneer cũng trúng thầu tổ chức chuỗi sự kiện tại VN của phái đoàn thưong mại Italia lớn nhất trong vòng 20 năm trở lại đây và thực hiện chương trình truyền thông lớn để quảng bá và hỗ trợ cho sự kiện này.
  • Thách thức đặt ra: Các sự kiện cảm ơn khách hàng được tổ chức nhiều, vì vậy phải có ý tưởng mới để hẫp dẫn khách của IBM tới và thực sự thưởng thức sự kiệnNhững điểm nổi bật: - Dancer duy nhất Việt Nam có thể múa được điệu múa truyền thống Hula Hup của thổ dân Hawaii- Nghệ sỹ chơi đàn guitar Hawaii hay còn gọi là Hạ Uy Cầm là học trò của nhạc sỹ Đoàn Chuẩn)
  • Tiếp nối thành công của sự kiện trước là chương trình Business Partner Kick Off được xây dựng trên ý tưởng ‘Silver Night’ trong đó mọi chất liệu đều được thiết kế với tông màu bạc tạo cảm giác về công nghệ
  • Lễ khai trương văn phòng mới tại tòa nhà Pacific Place, đánh dẫu một giai đoạn phát triển mới của công ty IBM Việt Nam
  • Thách thức : Phần lớn các lễ khai trương của các công ty công nghệ đều khá cứng nhắc và nặng về lễ nghi và phát biểuLàm sao để lễ khai trương của NSN đáng nhớ và khách hàng thực sự thưởng thức chương trình Kết hợp ý tưởng lễ hội bia nổi tiếng Oktoberfest vì phần lớn khách hàng đều thích sự kiện này và công ty có đối tác là Siemens Giải pháp sáng tạo: Tổng GĐ của NSN xuất hiện trong một video clip ngắn trong vai diễn viên hành động một điệp viên. Clip này được trích từ phim ‘The Bourne Ultimatum’ và quay ghép hình thật của TGĐ NSN. Chi tiết mở màn này đã mang lại sự thú vị cho tất cả khách tham dự, giúp mọi người cảm thấy thực sự thoải mái và nhiều người đã ở lại tới cuối chương trình để tham gia học khiêu vũ Salsa.
  • Pioneer tổ chức khai trương PG Bank tại cả 03 thành phố lớn HCM, Hà Nội & Đà Nẵng. Ngoài ra còn tổ chức một số lễ khai trương chi nhánh ở một số địa phương.Đáng lưu ý là ý tưởng chương trình – 5 sao - được xây dựng trên hoài bão của PG Bank về chất lượng dịch vụ ngân hàng. Ý tưởng này đã được thực hiện xuyên suốt tất cả các sự kiện, trong đó có Hội Sở ở Tp. HCM trên đường Lê Duẩn.
  • Pioneer được Bộ TT & TT lựa chọn tổ chức Lễ khai mạc Hội Nghị Bộ Trưởng Viễn Thông các nước ASEAN lần thứ 5, gọi tắt là TELMIN5. Sự kiện có sự tham dự của ông Nguyễn Tấn Dũng, khi đó còn là phó thủ tướng
  • Sự kiện cũng bao gồm triển lãm các thành tựu về công nghệ thông tin và truyền thông của VN qua các giai đoạn phát triển
  • Ý tưởng sự kiện là Tết ở 3 miền của Việt Nam
  • Pioneer credential 18 april2011

    1. 1. AGENCY CREDENTIAL Committed to professionalism
    2. 2. CONTENT Pioneer and our services PR Success Stories Event management Pioneer’s Team
    3. 3. CONTENT Pioneer and our services PR Success Stories Event management Our Team
    4. 4. PIONEER & OUR SERVICES o ABOUT US o OUR APPROACH TO PR o SCOPE OF SERVICES o STRATEGIC COMMUNICATIONS MODEL o WORKING PROCESS
    5. 5. ABOUT US• We have a combined experience of over 20 years in marketing communications• We provide Integrated Marketing Communications services to clients nationwide• A strong team of highly experienced and professional staff• Uncompromising commitment to quality services• Goal oriented, integrity and dedication
    6. 6. OUR APPROACH TO PR AND EVENT MANAGEMENT• Brand-centered approach to communications services• Enhancing the value of clients’ brands and their relationships with key stakeholders• Successful companies and products must be able to reach customers on an emotional level• Credibility and reputation are the foundation of corporate success Communications is all about building a long-term relationship with a company’s stakeholders
    7. 7. OUR SERVICES • Communications Strategy • Corporate Video & Documentary Production • Media relations, including social media • Event management • Issues Management and Crisis Communications • Brand marketing • Corporate Social Responsibility
    8. 8. COMMUNICATIONS MODEL
    9. 9. THE WAY WE WORK Client Brief Process control Study & Research Detailed planning Present Concept Client feedback Present Final Proposal PR strategy analysis Implement Market/industry analysis Report & Evaluation
    10. 10. OUR DELIVERABLES • STRATEGIC COUNSELING AND PROFESSIONAL MANAGEMENT - We never leave anything to chances – we plan ahead • ONE CONTACT POINT - It’s not everyone’s responsibility it’s someone’s responsibility • COMMITMENT AND DEDICATION - We succeed by enabling our clients to succeed • RESULT ORIENTATION - Bottom line results are the only things that matter • REASONABLE COST - The costs of our services are significantly lower than the value we deliver • CONFIDENTIALITY
    11. 11. CONTENT Pioneer and our services PR Success Stories Event management Pioneer’s Team
    12. 12. CLIENT PORTFOLIOACCAAce lifeAristonBSACitigroupCoca ColaComvikD&BEricssonGreenFeedIBMMicrosoftPGBankNokia Siemens NetworksTNT ExpressVietnamobile
    13. 13. PR SUCCESS STORIES • The largest -ever Italian business mission to Vietnam over the past 20 years. •Organizer: Italian Trade Commission (ITC) • Pioneer Communications was the exclusive PR agency
    14. 14. PR SUCCESS STORIES• Multi communicationchannels: Print media, TV,Radio, Webcast,advertising• Over 80 news stories andfeature articles andexclusive interviews in allleading publication• 08 TV reports• 20 advertorials in 14major print newspapers
    15. 15. PR SUCCESS STORIESLombardy mission to Vietnam17th January 2011Promoting Lombard enterprises oninternational markets on mediachannels in Vietnam
    16. 16. the opening of its branch in Hanoi. Located in Toserco Building, 273 Kim Ma Street, the branch is ACE’s life first in Vietnam, and represe PR SUCCESS STORIES ACE Life ACE Life Grand Opening Ceremony & Press Conference • Help to organize the opening ceremony of ACE Life branch in Hanoi. This branch is ACE’s life first in Vietnam, and represents the company’s third office. • Help to organize press conference about the opening of ACE Life with the participation of 35-40 leading VIP reporters in print, online and TV station. • Help to build close relationship between ACE Life and the media and strengthen the commitment of ACE Life to liberalize the local life insurance market in Vietnam. Leading publications have articles on ACE Life Opening ceremony: Thanh Nien, Hanoimoi, Dien dan doanh nghiep, Tien Phong, Lao dong, Thoi bao KTVN, Thoi bao TCVTV, News on VTV Prime time 19:00, News on Hanoi TV
    17. 17. PR SUCCESS STORIES ACE Life ACE LIFE FIRMLY GAIN SHARE OF VIETNAM’S LIFE INSURANCE MARKET • Creating a comparative advantage for ACE Life •Highlighting ACE Life’s outstanding success in 2006 despite the unfavorable situation of Vietnam’s insurance industry.
    18. 18. PR SUCCESS STORIESCITIGROUP’S DIRECTCUSTODY SERVICES •Positioning Citigroup as a world leading financial institution •Highlighting Citigroup’s world class services to corporate clients in Vietnam
    19. 19. PR SUCCESS STORIESCITIGROUP’S DIRECTINVESTMENT ONLINE• Highlight the two InternetBanking channels to servecustomers in Vietnam– Citibank®Online Investments andCitiConnectSM web-enabledFinancial Services.• Communicate Citi’scommitment to improveVietnam’s financial and bankinginfrastructure and services
    20. 20. PR SUCCESS STORIES•ACCA as the leadinginternational accounting The global body fordegree in Vietnam professional accountants•ACCA degree is now regarded asa “must-have” qualification forauditor and accountingprofessionals•ACCA has become closelyassociated with the developmentof Vietnam’s accounting industry
    21. 21. PR SUCCESS STORIES Vietnamobile The Challenge - Start its business in a highly competitive market, 3 giant operators hold more than 90% market share - Develop from unsuccessful CDMA HT Mobile  customers & media are skeptical about Vietnamobile’s capabilities The Solution - Improve the relationship of VM with media: Media Day, Thank You Parties on New Year  create a friendly environment between VM BOM and media -Project VM Brand as a dynamic, young, creative and customer-oriented - > clear the bad impact of HT Mobile - Deal with negative articles on VM, involve media in affecting policy change, e.g. Floor pricing - Provide regular strategic consultancy: not only in terms of media but also integrated marketing communications (events, Social media, branding)
    22. 22. PR SUCCESS STORIESVietnamobile Vietnamobile
    23. 23. SUCCESS STORIESVietnamobile
    24. 24. SUCCESS STORIES Vietnamobile The results - Vietnamobile is now the 4th biggest network in Vietnam with over 10 mil subscribers - Help close the gap between Vietnamobile and the 3 giants in consumers and media perception - Help erase the bad impression from HT Mobile - Strengthen the position of Vietnamobile as the best on-net mobile operator with the leading nationwide network coverage
    25. 25. SOCIAL MEDIA CAMPAIGN Objectives 1 2 3 Use social networks and Serve as an effective tool To quickly and channels to increase to interact closely with sustainably support new brand awareness among customers by engaging marketing campaign and customers and their them in social media product launches friends activities
    26. 26. SOCIAL MEDIA CAMPAIGN Outcome: Vietnamobile Unexpected advantage • Create Vietnamobile Facebook fanpage with the agreed structure. • In 2 weeks: generate more than 1000 fans, 600 posts in every agreed social channels, attracting thousands of comments and attention
    27. 27. SOCIAL MEDIA CAMPAIGN Outcome: Vietnamobile Unexpected advantage • Broadcast and update regularly official information about Vietnamobile’s packages and promotions • Convey the message “Unexpected advantage” to shape customers’ perception of VNM as an innovative network
    28. 28. PR SUCCESS STORIES1st Shop Launch in Vietnam
    29. 29. PR SUCCESS STORIES Microsoft The Challenge Starting in 2004, Microsoft has been working with the VN Government to increase awareness of software piracy & lower the software piracy rate – the highest in the world at 92 % The Solution - A strategic media relations campaign - Garner support from authorities, policy-makers & public. The Result Over the past 6 years, Pioneer Communications has effectively leveraged media coverage on numerous inspections conducted by software copyright enforcement authorities and indirectly contributed to a more effective legal framework on PC software.
    30. 30. PR SUCCESS STORIES Microsoft
    31. 31. PR SUCCESS STORIES
    32. 32. PR SUCCESS STORIES SOFTWARE COPYRIGHT EDUCATION & ENFORCEMENTCHALLENGES:•Software piracy – the biggest threat to ITindustry development•Little respect for the law•Law enforcement capabilities needimprovement•Authorities not serious enough aboutenforcing IPR regulations•Local system builders keep loading illegalsoftware in new PCsSTRATEGY• A Wake up call through education and massmedia•Use PR to leverage enforcement activities
    33. 33. PR SUCCESS STORIES  Launching an advocacy campaign Raise the awareness of software retailers in respecting copyright ownership
    34. 34. PR SUCCESS STORIES Dun & Bradstreet D&B Launch in Vietnam
    35. 35. PR SUCCESS STORIES
    36. 36. CONTENT Pioneer and our services Success Stories Event management Pioneer’s Team
    37. 37. Vietnamobile GreenFeed Nokia Siemens NetworksEVENT Microsoft IBMMANAGEMENT Business Software Alliance PG Bank CitiGroup ACE Life Hanaka MobiFone
    38. 38. CASE STUDIES IBM Customers Appreciation Party The theme of the party was inspired by Hawaiian culture
    39. 39. CASE STUDIES IBM Business Partner Kick-off
    40. 40. CASE STUDIESIBM starts a new chapter in Opening launching a new office at Hanoi’s IBM New Office Vietnam by Ceremony prime business address – Pacific Place
    41. 41. CASE STUDIES Launch of Nokia-Siemens Networks - 2007
    42. 42. CASE STUDIES PG Bank Office Opening Ceremony PG Bank realizes its dream of becoming a first class bank
    43. 43. CASE STUDIESPG Bank OfficeOpening Ceremony
    44. 44. CASE STUDIES The Launch of Ford Ranger
    45. 45. CASE STUDIES Opening Ceremony of the 5th ASEAN IT Ministers’ Meeting
    46. 46. CASE STUDIES Opening Ceremony of the 5th ASEAN IT Ministers’ Meeting
    47. 47. CASE STUDIES ASEM ICT Ministerial Meeting
    48. 48. CASE STUDIESCOMVIK’s New Year Celebration Party
    49. 49. CASE STUDIES Siemens 10th Anniversary Celebration Siemens’ CEO Klaus Wucheror addresses the attendees
    50. 50. CASE STUDIES Hanaka Group – Shareholders’ Meeting 2007 • Electric equipment manufacturer and major supplier of EVN • 2007 was a turning point as it began to diversify into many other areas of industrial manufacturing • Vinacan Saigon • Hanaka – IlJIN (Electric Cable JV with South Korea) • HanakaLuhuan (Rubber products) • Hong Kong Trading Center • Pioneer was selected to organize events and produce a range of communication materials to support Hanaka’s IPO
    51. 51. CASE STUDIES Hanaka Corporate Brochure
    52. 52. CASE STUDIES GREENFEED – KICK OFF BIG BANG EVENT 2010 • Develop the concept for and organize the Tet party that also serves as a kick-off for GREENFEED’s BIG BANG program in 2010
    53. 53. CASE STUDIESGreenFeed’s CSR program • The “Improving economic life of farmers so their children can go to school” corporate social program • 180 poor farming households whose children have good academic results are granted non-interest loans to escape from poverty and continue enabling the studies of their children. • VND 2,1 billion are funded to 3 provinces Long An, Binh Dinh, Hung Yen in 2010 - 2012
    54. 54. CONTENT Pioneer and our services Success Stories Event management Pioneer’s Team
    55. 55. PIONEER’s TEAM Managing Director Account Director Account Manager Account Supervisor Associate Account Director Media Relations Executive
    56. 56. PIONEER’s TEAM Creative manager Event manager Media relation executive Event executive Account Executive
    57. 57. Contact UsPIONEER COMMUNICATIONS>> Ha Noi Office:6th Fl, Bao Thang Building58 Trieu Viet Vuong,Ha Noi, VietNamT : 04.3945 4398F : 04.3945 4399>> Ho Chi Minh Office:8th Fl, Tuan Minh Building90-92 Le Thi Rieng, 1 Dist, HCMT : 08.3925 0465F : 08.3925 0469www.pioneervn.com
    58. 58. Committed to Professionalism w w w.pi one e r vn.com

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