Product Ideation and Customer Development
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Product Ideation and Customer Development
- 1. You’ve got an idea. Now what? Product Ideation & Customer Development Hiten Shah Startup Roots - Pier 38, San Francisco, CA • June 30, 2010
- 2. The Startup Pyramid The Race to the Top Growth Transition to Growth Product / Market Fit Sean Ellis: Startup-Marketing.com
- 3. Product / Market Fit • Low burn, focused on product, no VPs / sales people • Customer Development (Steve Blank, Four Steps) • Minimum Viable Product (Eric Ries, The Lean Startup) • Pivots (Eric Ries, The Lean Startup) “…the life of any startup can be divided into two parts – before product/market fit and after product/market fit.” Marc Andreesen, Founder of Netscape
- 4. Customer Development • It’s all about learning and discovery • Outlined by Steve Blank in Four Steps to the Epiphany Customer STOP Customer STOP Customer STOP Scale STOP Discovery Validation Creation Company Pivot
- 5. Minimum Viable Product • Coined by Eric Ries as part of The Lean Startup • Lean Startups are a series of MVP’s • Each designed to answer a specific question (hypothesis) “ The minimum viable product (MVP) is often an ad on Google. Or a PowerPoint slide. Or a dialog box. Or a landing page. You can often build it in a day or a week.” Nivi, Venture Hacks
- 6. “ If Apple can launch a smartphone without Find or Cut-and- Paste, what can you cut out of your product requirements?” Lance Glasser, former CTO KLA-Tencor
- 7. “ The first version of Gmail was literally written in a day” Paul Buchheit, Google / Friendfeed / Facebook
- 9. My hypothesis is that twitter power users have a problem tweeting interesting things.
- 10. 4,900+ tweets & 24,000+ followers
- 13. 1 day 1 developer 7,500 Twitter followers
- 14. Minimum Viable Product - Landing Pages Landing Page Call to Action Survey
- 15. Landing Page
- 16. Call to Action
- 17. Survey
- 19. I L ve Surveys
- 20. Market Intelligence What are you up against?
- 21. Market Intelligence Straight from the horse’s mouth!
- 22. Idea Validation People will tell you what they want, you just have to ask!
- 23. Idea Validation
- 24. Qualifying Leads Use key questions to filter your respondents
- 25. Lead Generation People want to help you. They really do.
- 27. 1 week 1 developer Saved 2+ hours per week
- 28. What’s next?
- 29. Tools • Landing Pages • CSS/HTML, Performable, Google Sites, Webs.com, etc... • Survey Creation and Data Collection • Wufoo, SurveyMonkey, FormStack, SurveyGizmo, etc... • Traffic Sources • AdWords, StumbleUpon, Twitter, Craigslist, Forums, etc... • Analytics • Google Analytics, KISSmetrics, ChartBeat, CrazyEgg etc...
- 30. Thank You! Go to CustDev.com 25% Discount Code : LEAN hshah@kissmetrics.com