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Competitors Key Competitor: Wesabe Potential Mint.com Pre-Launch Pitch Deck

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Competitors Key Competitor: Wesabe Potential Mint.com Pre-Launch Pitch Deck

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Competitors
Key Competitor: Wesabe Potential Entrants

• No revenue model – Freemium • Develop simple, easy-to-
• Community based - limited use, free personal finance
source of information from online application to cater
“wisdom of the crowds” to mainstream
• Poor traction • Acquire Wesabe or
• Unspecific suggestions similar online application




Mint’s Comp. Advantages Mint’s Defensibility
• User-specific saving opportunities • High service switching costs
• Compelling AI-based auto-sorting • 3 non-pending technology patents
• Easy and intuitive user interface • Integration partnerships (TurboTax)


5

Competitors
Key Competitor: Wesabe Potential Entrants

• No revenue model – Freemium • Develop simple, easy-to-
• Community based - limited use, free personal finance
source of information from online application to cater
“wisdom of the crowds” to mainstream
• Poor traction • Acquire Wesabe or
• Unspecific suggestions similar online application




Mint’s Comp. Advantages Mint’s Defensibility
• User-specific saving opportunities • High service switching costs
• Compelling AI-based auto-sorting • 3 non-pending technology patents
• Easy and intuitive user interface • Integration partnerships (TurboTax)


5

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