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Market Size - US 49 Mint.com Pre-Launch Pitch Deck

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Market Size - US
49 Million People 31 Million Prospective Mint Users
22 to 35 age range 64% of target demographic use online banking



Referrals (CPA) Advertising (CPC)
$8 RPU per year w/ 14% CAGR $4.50 RPU per year w/ 22% CAGR

Conversion CPA Referral Data to Leverage

0.75% $50.00 Savings Accounts Zip Code (feasibly: School or Workplace)

1.00% $75.00 Internet Age (feasibly: Gender)

0.50% $75.00 Credit Cards Income (propensity to spend)

0.25% $50.00 Cell Phone Where and when you shop

0.10% $200.00 Bank Accounts What brands you buy



$388 Million Total Addressable Market Opportunity w/ 16% CAGR

4

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Market Size - US 49 Million People 31 Million Prospective Mint Users 22 to 35 age range 64% of target demographic use online banking Referrals (CPA) Advertising (CPC) $8 RPU per year w/ 14% CAGR $4.50 RPU per year w/ 22% CAGR Conversion CPA Referral Data to Leverage 0.75% $50.00 Savings Accounts Zip Code (feasibly: School or Workplace) 1.00% $75.00 Internet Age (feasibly: Gender) 0.50% $75.00 Credit Cards Income (propensity to spend) 0.25% $50.00 Cell Phone Where and when you shop 0.10% $200.00 Bank Accounts What brands you buy $388 Million Total Addressable Market Opportunity w/ 16% CAGR 4

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