SOCIAL MEDIA NEWSROOMS –THE “HEART” OF A COMPANY‟S WEBSITESOCIAL MEDIA KITCHEN, December 2012Heidi Noemm, Head of Internat...
BRANDS WILL BECOME THEIR OWN MEDIA –HERE‟S HOW …
PR IS CHANGING … TRADITIONAL PR VERSUS REAL-TIME PR & ONLINE ENGAGEMENT       Pre-       digital                      Digi...
4 THINGS PR PROFESSIONALS ARE TELLING US …I want to manage my PR from one placeI want to measure resultsI want to know who...
MANAGE YOUR PR FROM ONE PLACE
WHAT DO PEOPLE EXPECT TO FIND IN A NEWSROOM?                                          •   Latest News?                    ...
EXPOSE & DRIVE TRAFFIC TO YOUR CONTENTTHROUGH SOCIAL PLATFORMS
GETTING YOUR MESSAGE ACROSS – AND THEN?
WHAT‟S THE ROI OF YOUR PR?   Dashboard overview – your PR at a glance
DISCOVER THE “LONG TAIL” OF YOUR DIGITAL CONTENT
GENERAL VISITOR STATISTICS
ANALYSE RESULTS IN REAL TIME, OVER TIME
RETRIEVE DATA TO MEASURE WEB TRAFFIC
ANALYSING TRAFFIC SOURCES                            From where                            do you drive                   ...
ANALYSING TRAFFIC SOURCES… and whatcontent aretheyinterestedin?
MANAGE YOUR NETWORK AND INCREASE YOUR INFLUENCE Connect with influencers and build your own network                       ...
LISTEN, FIND, AND ENGAGE WITH YOUR KEYINFLUENCERS
SOME EXTREME NEWSROOM „MAKE-OVERS‟ …     NEWSROOM
BEFORE …
AFTER …
BEFORE …
AFTER …
BEFORE …
AFTER …
DENMARK BEFORE …
AFTER …
WHAT IS PR TODAY?       Presence Responsibility       People Relations
HOW DO YOU TELL YOUR STORY?
THANK YOU FOR LISTENING!     @heidinoemm
"What is a Social Media Newsroom & why do I need one?", Social Media Kitchen, Antwerp Nov 2012, by Heidi Noemm
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"What is a Social Media Newsroom & why do I need one?", Social Media Kitchen, Antwerp Nov 2012, by Heidi Noemm

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Understanding the potential of Online Newsrooms or Media Centres for your business with practical tips and case studies.

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  • ChallengeChannel management – FB, newsletters, blog, press/media, customers, employees ….But when traffic comes to website?Publishing hub, all info in one placeMarketing value driven content, fun factor / entertainment, risk / danger
  • Do you know how may visitors you latest news release has had?Do you know which piece of content has gotten the most views?How is your video material comparing to clicks on images?How easy is it to find your Press Contact or spokesperson?
  • "What is a Social Media Newsroom & why do I need one?", Social Media Kitchen, Antwerp Nov 2012, by Heidi Noemm

    1. 1. SOCIAL MEDIA NEWSROOMS –THE “HEART” OF A COMPANY‟S WEBSITESOCIAL MEDIA KITCHEN, December 2012Heidi Noemm, Head of International Business Development @Mynewsdesk @heidinoemm
    2. 2. BRANDS WILL BECOME THEIR OWN MEDIA –HERE‟S HOW …
    3. 3. PR IS CHANGING … TRADITIONAL PR VERSUS REAL-TIME PR & ONLINE ENGAGEMENT Pre- digital DigitalTURNING THE PR FUNNEL UPSIDE DOWN
    4. 4. 4 THINGS PR PROFESSIONALS ARE TELLING US …I want to manage my PR from one placeI want to measure resultsI want to know whos talking about my brandI want to connect with those people and build my own network
    5. 5. MANAGE YOUR PR FROM ONE PLACE
    6. 6. WHAT DO PEOPLE EXPECT TO FIND IN A NEWSROOM? • Latest News? • Image gallery? • PR contact? • Video interview? • Latest press release? • Latest financial report?Make everything accessible in one place
    7. 7. EXPOSE & DRIVE TRAFFIC TO YOUR CONTENTTHROUGH SOCIAL PLATFORMS
    8. 8. GETTING YOUR MESSAGE ACROSS – AND THEN?
    9. 9. WHAT‟S THE ROI OF YOUR PR? Dashboard overview – your PR at a glance
    10. 10. DISCOVER THE “LONG TAIL” OF YOUR DIGITAL CONTENT
    11. 11. GENERAL VISITOR STATISTICS
    12. 12. ANALYSE RESULTS IN REAL TIME, OVER TIME
    13. 13. RETRIEVE DATA TO MEASURE WEB TRAFFIC
    14. 14. ANALYSING TRAFFIC SOURCES From where do you drive traffic to your content …
    15. 15. ANALYSING TRAFFIC SOURCES… and whatcontent aretheyinterestedin?
    16. 16. MANAGE YOUR NETWORK AND INCREASE YOUR INFLUENCE Connect with influencers and build your own network Take your excel spreadsheets to the next level: Import your contact lists and manage them from one place
    17. 17. LISTEN, FIND, AND ENGAGE WITH YOUR KEYINFLUENCERS
    18. 18. SOME EXTREME NEWSROOM „MAKE-OVERS‟ … NEWSROOM
    19. 19. BEFORE …
    20. 20. AFTER …
    21. 21. BEFORE …
    22. 22. AFTER …
    23. 23. BEFORE …
    24. 24. AFTER …
    25. 25. DENMARK BEFORE …
    26. 26. AFTER …
    27. 27. WHAT IS PR TODAY? Presence Responsibility People Relations
    28. 28. HOW DO YOU TELL YOUR STORY?
    29. 29. THANK YOU FOR LISTENING! @heidinoemm

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