ChallengeChannel management – FB, newsletters, blog, press/media, customers, employees ….But when traffic comes to website?Publishing hub, all info in one placeMarketing value driven content, fun factor / entertainment, risk / danger
Do you know how may visitors you latest news release has had?Do you know which piece of content has gotten the most views?How is your video material comparing to clicks on images?How easy is it to find your Press Contact or spokesperson?
"What is a Social Media Newsroom & why do I need one?", Social Media Kitchen, Antwerp Nov 2012, by Heidi Noemm
SOCIAL MEDIA NEWSROOMS –THE “HEART” OF A COMPANY‟S WEBSITESOCIAL MEDIA KITCHEN, December 2012Heidi Noemm, Head of International Business Development @Mynewsdesk @heidinoemm
BRANDS WILL BECOME THEIR OWN MEDIA –HERE‟S HOW …
PR IS CHANGING … TRADITIONAL PR VERSUS REAL-TIME PR & ONLINE ENGAGEMENT Pre- digital DigitalTURNING THE PR FUNNEL UPSIDE DOWN
4 THINGS PR PROFESSIONALS ARE TELLING US …I want to manage my PR from one placeI want to measure resultsI want to know whos talking about my brandI want to connect with those people and build my own network
WHAT DO PEOPLE EXPECT TO FIND IN A NEWSROOM? • Latest News? • Image gallery? • PR contact? • Video interview? • Latest press release? • Latest financial report?Make everything accessible in one place
EXPOSE & DRIVE TRAFFIC TO YOUR CONTENTTHROUGH SOCIAL PLATFORMS
ANALYSING TRAFFIC SOURCES From where do you drive traffic to your content …
ANALYSING TRAFFIC SOURCES… and whatcontent aretheyinterestedin?
MANAGE YOUR NETWORK AND INCREASE YOUR INFLUENCE Connect with influencers and build your own network Take your excel spreadsheets to the next level: Import your contact lists and manage them from one place
LISTEN, FIND, AND ENGAGE WITH YOUR KEYINFLUENCERS