Communities Not Clients


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Presentation on how Web 2.0 and change management are interrelated. A view on the future of change facilitation. Presentation held at the International Association of Facilitators conference in Atlanta. April 12, 2008 by Holger Nauheimer.

There is (at least) one error in the slide show. Peter did of course his forst YouTube video not in 1996, but in 2006.

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  • Communities Not Clients

    1. 1. Communities not Clients How Web 2.0 Change Everything Including Your Business Holger Nauheimer April 12, 2008
    2. 2. Communities not Clients How Web 2.0 Change Everything Including Your Business Holger Nauheimer April 12, 2008
    3. 3. Who Am I? CEO Change Facilitation A Global Partner Who Makes Change Happen in Complex Environments President Change Facilitation Associates Network Global Network for Exploring Creating, and Celebrating Change Author The Change Management Toolbook A Web Resource on Change in People and Organizations Director Change Portal A platform on which you can find information and tools related to change in organizations, teams, communities and individuals and meet with other people who are involved in change processes
    4. 4. The Tentative Programme
    5. 5. A Possible Structure for Today
    6. 6. Watch The Story of Change Told at the Nexus Meeting at Bowling Green, Ohio, March 30, 2008 Part 1 (click here) Part 2 (click here) Part 3 (click here)
    7. 7. What Does the Future Call Us To Do?
    8. 8. Contemporary Models of Change Mangement
    9. 9. Understanding Complexity
    10. 10. Changing Paradigms
    11. 11. Features of a Complex System <ul><ul><li>Rich interconnections </li></ul></ul><ul><ul><li>Lots of redundancy </li></ul></ul><ul><ul><li>Non-equilibrium (at the edge of chaos) </li></ul></ul><ul><ul><li>Auto-poietic </li></ul></ul><ul><ul><li>Can only be understood as a whole </li></ul></ul>Insert video on autopoiesis
    12. 12. Levels of Complexity in Change Processes Level of Complexity Type of Response Example for Intervention Source: Cognitive Edge Simple (known) Sense-Categorize-Respond Standard operating procedures Complicated (knowable/prospect) Sense-Analyze-Respond Scenario Analysis Complex (knowable/retrospect) Probe-Sense-Respond Whole Systems Change Chaotic (not knowable) Act-Sense-Respond Crisis management
    13. 13. Ralph Stacey’s Decision Matrix
    14. 14. Tools for Staff Involvement in Change
    15. 15. Think of Institutions What if institutions cease to exist? Discuss in trios: Why do we need companies at all? Hypothesis: Organisations exist to reduce transaction costs
    16. 16. What did you think about the Internet in 1995 ?
    17. 17. Clifford Stoll (astro-physicist and computer systems administrator) wrote in NEWSWEEK Feb 27, 1995: HYPE ALERT: WHY CYBERSPACE ISN'T, AND WILL NEVER BE, NIRVANA Some Perspectives
    18. 18. “ After two decades online, I'm perplexed. It's not that I haven't had a gas of a good time on the Internet. I've met great people and even caught a hacker or two. But today, I'm uneasy about this most trendy and oversold community. Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic.” 12 years ago
    19. 19. “ Baloney. Do our computer pundits lack all common sense?“ “ no CD-ROM can take the place of a competent teacher,” “ and no computer network will change the way government works.” Baloney? “ The thruth is: no online database will replace your daily newspaper“
    20. 20. “ Then there's cyberbusiness. We're promised instant catalog shopping--just point and click for great deals. We'll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet--which there isn't--the network is missing a most essential ingredient of capitalism: salespeople. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we'll soon buy books and newspapers straight over the Intenet. Uh, sure.“ Baloney?
    21. 21. The Person of the Year 2006
    22. 22. What do you think about Web 2.0 In 2008? Baloney? Watch the movie of M. Wesch
    23. 23. Websites like and, etc. facilitate solutions for scientific problems in communities of experts. Finding Solutions
    24. 24. Websites like IdeaStorm and Lego Factory bring companies and customers together in co-creation processes. Connecting Companies with their Customers
    25. 25. Mechanical Turk and other platforms provide virtual markets for labour force Virtual Sweatshops
    26. 26. There are more than 150,000 open source software products Serving the World
    27. 27. Action Network and connect activists Activism
    28. 28. OhMyNews is an online journal with the motto &quot;Every Citizen is a Reporter“. Global Voices is a community of bloggers from around the world “shining light on places and people other media often ignore”. Journalism
    29. 29. Virtual Collaboration Source: Wikipedia 2008
    30. 30. A video produced by a teacher for a local school community on change in education was viewed more than 5 million times in 6 months. Source: Education…
    31. 31. Peter produced his first videos in 1996. Within one week, he was no.1 on YouTube His videos have been downloaded millions of times. Peter is one of the most popular video editors of all times, using his fame to helping old people. He has now produced 104 videos, written a book and he is blogging regularly: Getting in touch with the World
    32. 32. Colbie Caillat became a world known singer and got a record contract after having published a music video on YouTube. This one has been watched 20 million times Becoming Famous
    33. 33. Doritos started the Crash the Super Bowl competition in late 2006, allowing internet users to submit their own Doritos commercial to the Crash the Super Bowl website where a winner was chosen by judges and internet voters . Involving Comsumers
    34. 34. Source: The Virtual World Is Populated
    35. 35. A Second World Is Emerging with Endless Opportunities
    36. 36. Workshops e.g. World Café Are Already Hosted in Second Life
    37. 37. Co-Creation at Work
    38. 38. Political Movements Sparked Through the Web
    39. 39. Thomas Watson, IBM, 1943 The world needs only 5 computers…. Baloney! Only one!
    40. 40. More Places to Network
    41. 41. Do You Blog? Why Not?
    42. 42. How an Online Resource Turns Into an Online Community
    43. 43. How an Online Resource Turns Into an Online Community
    45. 45. Our History
    46. 46. What Makes Us Special Our values Value creation Partner ship Integrity Responsibility Passion
    47. 47. Thank You for Your Attention Holger Nauheimer Change Management Blog Change Management Toolbook [email_address] Internet alias: hnauheimer