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Corporate presentation
NASDAQ: CMGE
May 2014
Disclaimer
1
This presentation has been prepared by China Mobile Games and Entertainment Group Limited (the “Company”) and has not been independently verified.
No representations, warranties or undertakings, express or implied, are made by the Company or any of its affiliates, advisers or representatives or the
underwriters as to, and no reliance should be placed upon, the accuracy, fairness, completeness or correctness of the information or opinions presented or
contained in this presentation. None of the Company or any of its affiliates, advisers, or representatives or the underwriters accept any responsibility
whatsoever (in negligence or otherwise) for any loss howsoever arising from any information presented or contained in this presentation or otherwise arising
in connection with the presentation. The information presented or contained in this presentation is subject to change without notice and its accuracy is not
guaranteed.
This presentation contains statements that reflect the Company’s intent, beliefs or current expectations about the future. These statements can be
recognized by the use of words such as “expects,” “plans,” “will,” “estimates,” “projects,” “intends,” or words of similar meaning. These forward-looking
statements are not guarantees of future performance and are based on a number of assumptions about the Company’s operations and other factors, many
of which are beyond the Company’s control, and accordingly, actual results may differ materially from these forward-looking statements. The Company or
any of its affiliates, advisers or representatives or the underwriters has no obligation and does not undertake to revise forward-looking statements to reflect
future events or circumstances.
This presentation does not constitute an offer to sell or issue or an invitation to purchase or subscribe for any securities of the Company for sale in the
United States or anywhere else. No part of this presentation shall form the basis of or be relied upon in connection with any contract or commitment
whatsoever. Specifically, these materials do not constitute a “prospectus” within the meaning of the U.S. Securities Act of 1933, as amended, and the
regulations enacted thereunder (the “Securities Act”). This presentation does not contain all relevant information relating to the Company or its securities,
particularly with respect to the risks and special considerations involved with an investment in the securities of the Company. Any decision to purchase the
Company’s securities in any proposed offering should be made solely on the basis of the information contained in the prospectus relating to such proposed
offering.
In evaluating our business, we use certain non-GAAP measures as supplemental measures to review and assess our operating performance. These non-
GAAP financial measures have limitations as analytical tools, and when assessing our operating performances, investors should not consider them in
isolation, or as a substitute for net (loss)/income attributable to the Company or other consolidated statement of operations data prepared in accordance with
U.S. GAAP.
THE INFORMATION CONTAINED IN THIS DOCUMENT IS BEING GIVEN SOLELY FOR YOUR INFORMATION AND ONLY FOR YOUR USE IN
CONNECTION WITH THIS PRESENTATION. THE INFORMATION CONTAINED HEREIN MAY NOT BE COPIED, REPRODUCED, REDISTRIBUTED,
OR OTHERWISE DISCLOSED, IN WHOLE OR IN PART, TO ANY OTHER PERSON IN ANY MANNER. Any forwarding, distribution or reproduction of this
presentation in whole or in part is unauthorized.
By attending this presentation, participants agree not to remove these materials, or any materials provided in connection herewith, from the conference room
where such documents are provided. Participants agree further not to photograph, copy or otherwise reproduce this presentation in any form or pass on this
presentation to any other person for any purpose, during the presentation or while in the conference room. Participants must return this presentation and all
other materials provided in connection herewith to the Company upon completion of the presentation.
Overview
2
Overview of China mobile game value chain
3
Developers
Publishers
Distribution
Platform
Self-developed games
Pre-installation
and game center
Published games
 Design and develop mobile games
 Publish games through distribution platforms or
license to publishers
 License games created by third party
developers
 Value added services such as game
optimization, marketing and user data
analysis
 Distribution channels for
developers and publishers
 Includes mobile game portals
and pre-installation on mobile
devices
Users
Payment
Channels
 Facilitate the
collection and
transfer of payment
 Include telco
operators and third-
party payment
channels
A leading mobile game
developer
Multiple awards for self-
developed game "War
Valley"
Largest mobile game publisher
in 2014Q1 and 2013
Publisher of multiple top
games in various game genres
Extensive Game Center pre-
installation
Strong relationship with
leading distribution platforms
Provide players with
access to all major
payment channels
Source: Company data, Analysis, Sootoo.com
CMGE Competitive Strengths
17.9%
Chu Kong
16.2%
FL Mobile
13.2%
iDreamSky
13.0%
Kun Lun
11.0%
Game
Comb
9.1%
Others
19.6%
18.9%
Chu Kong
16.4%
FL Mobile
13.8%
iDreamSky
13.4%
Kun Lun
11.0%
Game
Comb
10.1%
Others
16.4%
Company overview
4
A portfolio of 847 games with 110 social games and 737
single player games
8.2 million paying users in 2014Q1
Social games contribute approximately ~70% of our game
revenue as of 2014Q1
Large and extensive mobile game sales and distribution
network in China
Over 1,200 employees with ~500 game developers
Offices and R&D centers in Guangzhou, Shenzhen, Beijing,
Chengdu, Shanghai and HK
Business model
Developer
23self-developed
social games
Publisher
87licensed social
games as of 2014Q1
Platform
CMGE Game Center
Largest publisher and a leading developer of mobile games in China with integrated capabilities across the
mobile game value chain
29social games
are exclusively
licensed as of 2014Q1
187self-
developed single
player games
Extensive Game
Center pre-installation
#1mobile game
publishers’ market
share in 2014Q1 and
2013
Source: Company data, Analysis, Sootoo.com
Mobile game publishers’ market share by in China
2013
2014
Q1
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Jan'13
Feb'13
Mar'13
Apr'13
May'13
Jun'13
Jul'13
Aug'13
Sep'13
Oct'13
Nov'13
Dec'13
Jan'14
Feb'14
Mar'14
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Cumulative Paying Users
Cumulative Registered Users
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Jan'13
Feb'13
Mar'13
Apr'13
May'13
June'13
Jul'13
Aug'13
Sep'13
Oct'13
Nov'13
Dec'13
Jan'14
Feb'14
Mar'14
Cumulative Gross Billings
A large portfolio of popular and profitable
mobile games
Self-developed games
5
Wen Ming II
2009 Top 10 Most Popular
Original Mobile Games
Xiao’ao Jianghu
Top grossing game in
Maopao app store from
Jan-Apr 2011
Kangri Yingxiong Zhuang
Most downloaded single-
player game on China
Mobile during Jan 2012
Cut Cut Boom
Top grossing iPad game
in China during Nov-Dec
2010
远洋Online
2008 “Best Social Game”
2008 “Best Strategy
Game”
2007 “Best Mobile
Social Game”
Creation Song
2010 Top 10 Most
Popular
Original Mobile Games
Thumb Monopoly
2009 Top 10 Most
Popular
Original Mobile Games
YY Three Kingdom
2008 Top 10 Most
Popular
Original Mobile Games
G+ Smartphone game
bundle
Top grossing game
bundle on China Mobile
during Jan-Jul 2012
Paopao Xiyou
Golden Plume Award as
Best Mobile Platform
Online game in China
2011
Home Aquarium
Top 6 on Apple’s China
Region iTunes paid games
list and 2nd on
Apple’s China Region
iPad paid game list
Joyful Da Ying Jia
Golden Apple Award as best
mobile game in 2013
War Valley
Golden Finger Award (Best Mobile
game)
Jin Ling Award (Most Fav mobile
game),
Top 10 Most innovative mobile
games in GGS, Social Game
excellence award in GMGC
Fist award (Best social game)
RMB ‘000
Paying users ‘000Registered users ‘000
2008 2009 2010 2011 2012 2013
Consistently develop popular and top-ranked mobile games
6
Top 5 mobile
single-player
games
Top 5 mobile
RPG games
Top 5 mobile
card games
Top 5 mobile
education
games
I Am MT Dream One Piece Wu Xia Q Zhuan San Guo Zhi I am Huo Ying
Plants vs. Zombies 2 Temple Run 2 Carrot Fantasy Fishing Joy 2 Minion Rush
Space Hunter Master Sword Shen Mo The Eternal Warrior 3 Nuzhan Xuanyuan
Happy Fish:
Dream Aquarium Monster Island Business Life Monst X Monster Tiantian Xuanwu
A large portfolio of popular and profitable
mobile games
Publisher of choice by top mobile game developers
Denotes games published by CMGE
Source: Company data
(1) Exclusive on Android
(2) Exclusive on all Android platforms except Qihoo 360
(3) Exclusive on all Android platforms except Baidu 91
(1)
(2)
(2) (3)
7
Strong and differentiated distribution channel
Extensive Game Center pre-
installation
Strong partnership with top third-
party app store and SNS platform
in China
Close collaboration with major
third-party app stores and SNS
platforms
Multiple top 20 ranked games in
major distribution platforms such
as Qihoo 360 and 91.com
Strategic relationship with major
app stores including 91.com,
HiMarket and Qihoo 360
“Grade A” strategic partner with
mobile operators
Close collaboration with over 400
handset manufacturers
Strategic co-operation with
Mediatek to pre-install
games/game center on Mediatek
chipsets
“Grade A” strategic partner of
China Mobile
Master Application Partner (“MAP”)
of China Mobile
China Telecom and China Unicom:
strategic cooperation to market
CMGE’s mobile social games.
Strong self-development capabilities and game
pipeline
8
2013-2014Q2 self-developed new games pipeline:
2013Q1 2013Q3 2013Q42013Q2 2014H1
Eagle 1945
Zhumo
Zhizhan
Immortal WindWar Valley
Social games: 23 self-developed social games as of 2014Q1
Single player games: 187 self-developed single player games as of 2014Q1
Tank Eagle 2
Demonstrated sourcing capabilities and strong
publishing pipeline
9
Number of publishing titles
of social games
Exclusively licensed social games launch timeline (for game titles which were
already acquired up to Mar 2014)
3
8
16
21
29 3328
28
28
30
58
68
Q12013
Q22013
Q32013
Q42013
Q12014
Q22014(E)
Non-exclusive licensed games
Exclusive licensed games
87
101
2013Q1 2014H12013Q3 2013Q4
2013Q2
51
31
36
44
Experienced management team
10
 VODone’s Chairman and CEO
 Chairman of China APEC Development Council
 Vice Chairman of the China Internet Association
 28+ years of Chinese Government administration and
executive management experience
 Doctorate degree from Nankai University
 17 years of experience in corporate finance and capital
markets
 Acted as VODone’s Executive Director and CFO from
2009 to 2012. Previously worked at HSBC
 Master’s degree in engineering economic systems and
operations research from Stanford University
 Founder of 3GUU
 Over 15 years of experience in mobile industry in China
 Bachelor’s degree from Jinan University
Dr. Lijun Zhang
Chairman of the Board
Mr. Hendrick Sin
Vice-chairman of the Board
Mr. Yongchao Wang
Vice-chairman of the Board
 Founder of KKFun
 Co-founder of Infomobile and Hong Kong listed A8
Digital Music
 Over 10 years of mobile games experience in China
 Master’s degree from South China Normal University
Mr. Ken Jian Xiao
Chief Executive Officer
 Over 17 years of experience in corporate finance,
research and asset management
 Previously worked at Barclays Capital and Merrill Lynch
 Master’s degree in engineering economic systems from
Stanford University
Mr. Ken Fei Fu Chang
Chief Financial Officer
PVG Venture
Capital Partners
Zennon Capital
Partners
Strong, supportive and well-known shareholders
Mr. Shuling Ying
President
 Extensive experience in selection, publishing, operation
and marketing
 Previously worked in Standard Chartered Bank in
Shanghai
Mr. Zhenyu Hu
Chief Operating Officer
 Over 10 years of experience in commercial operations
and team management
 Assistant general manager of 3GUU
 Bachelor’s degree in marketing from Jiangxi Academy
for Specialized Economic Management
Strong corporate governance
11
 Former CFO of Country Garden Holdings (2007.hk)
 Previous senior positions in Hong Kong Stock
Exchange and Deloitte
 Member of American Institute of CPA and Hong Kong
Institute of CPA
 Best CFO, all-Asia (Property)*
Expert in
finance and
accounting and
corporate
governance
 General partner and member of the investment
committee at Pacific Venture partners
 Over 15 years in academic research. Professor at
National Taiwan University of Science and
Technology
 Chairman of Taiwan Internet Association 2006 - 2009
Expert in
finance and
mobile internet
 CFO of Mediatek Inc. (2454.tw)
 Former investment banker at JPMorgan
 Best CFO, all-Asia (Tech/Semi-conductor)*
Expert in
finance, and
multi-national
company
management
skills
 Founder & managing partner of AID Partners
 Former senior positions at Investec Asia, China
Everbright Capital and BNP Paribas Peregrine
 Member of Australian Society of Public Accountants
and Hong Kong Institute of CPA
Expert in
finance and
investment and
corporate
governance
Ms. Estella
Yi Kum Ng
(Age: 56)
Mr. Chen-
Wen Tarn
(Age: 53)
Mr. David Ku
(Age: 44)
Mr. Joel
Chang
(Age: 45)
Strong focus on corporate governance with highly reputable independent directors
Audit
committee
Remuneration
committee
Corporate
governance
and
nominating
committee
Board
 3 Independent
directors
 2 Independent
directors &
a Director
 2 Independent
directors &
a Director
 5 Executive Directors
 4 Independent Directors
* - By Institutional Investor
Financial Overview
12
Income statement (2009 – 2013)
13
Successfully transformed from feature phone games to smart phone games as evidenced in the
financial performance in 2013
Note:
Exchange rate USD/RMB: 6.0537
Revenue Gross profit Net profit
(US$ in thousands) (US$ in thousands) (US$ in thousands)
14,002
20,716
40,221
30,988
58,313
2009 2010 2011 2012 2013
7,885
13,628
22,324
15,835
32,544
56%
66%
56%
51%
56%
2009 2010 2011 2012 2013
Gross Profit Margin
5,137 6,725
26,982
(2,391)
4,421
37%
32%
67%
(8%)
8%
2009 2010 2011 2012 2013
Net profit Margin
Quarterly income statement (2012 – 2014Q1)
14
Revenue Gross profit
Adjusted EBITDA(1) Net profit/(loss)
Note:
Exchange rate USD/RMB: 6.0537 except 6.2164 used for 2014Q1 financials and 2014Q2 revenue estimate
(1) Adjusted EBITDA defined as income / (loss) from operations excluding depreciation and amortization, share-based compensation expense, impairment of goodwill and intangible assets, and listing expenses
(2) Net income for 2013Q3 of US$4.2 million including other non-operating income of US$4.4 million
(3) Net income for 2013Q4 of US$5.8 million including other non-operating income of US$4.6 million
(4) Net income for 2014Q1 of US$5.6 million including other non-operating income of US$0.5 million
(US$ in thousands) (US$ in thousands)
(US$ in thousands) (US$ in thousands)
8,975 10,032
7,204
4,777 6,037
11,888
16,198
24,190
34,538
2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1
4,955
6,062
3,490
1,328
2,412 5,436
9,434
15,262
21,725
55%
60%
48%
28%
40%
46%
58%
63% 63%
2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1
Gross Profit Margin
4,105
5,221
1,259
(1,551)
(133)
1,146
3,581
5,099
9,273
2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1
3,108
3,869
267
(9,635)
(3,566)
(2,078)
(186)
1,240
5,0844,421
4,590
489
2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1
 Revenue estimate for 2014Q2: US$41.8 million to US$45.0 million
4,235(2)
5,830(3)
5,573(4)
R&D expenses (2009 – 2014Q1)
15
Yearly research & development expenses
(2009 – 2013)
Quarterly research & development expenses
(2012 Q1 – 2014 Q1)
(US$ in thousands) (US$ in thousands)
770
1,384
4,058
5,793
8,969
6%
7%
10%
19%
15%
2009 2010 2011 2012 2013
Yearly R&D expenses As percentage of revenue
1,421 1,216
1,531
1,625
1,450
1,882
2,348
3,289
2,803
12%
21%
34%
24%
16%
14% 14% 14%
8%
2012
Q1
2012
Q2
2012
Q3
2012
Q4
2013
Q1
2013
Q2
2013
Q3
2013
Q4
2014
Q1
Quarterly R&D expenses As percentage of revenue
Note:
Exchange rate USD/RMB: 6.0537 except 6.2164 used for 2014 Q1 financials
Balance sheet summary & operating data
16
Note:
Exchange rate USD/RMB: 6.2164
2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1
Social Games Paying Users 308,039 1,421,301 2,792,223 3,164,935 3,649,599
ARPU (RMB) 23.8 20.8 24.9 36.6 39.8
Single Player Games Paying Users 4,297,296 3,887,271 2,572,160 2,774,508 3,525,911
ARPU (RMB) 3.4 3.3 4.3 7.4 13.6
Game Bundles Paying Users 1,516,974 1,968,606 1,595,621 1,060,667 1,083,766
ARPU (RMB) 4.7 5.2 5.5 4.9 3.6
Summary balance sheet
Operating data
(US$ in thousands)
As of Mar 31,
2014
Cash and cash equivalents (including restricted cash and short term investments) 110,988
Total Assets (excluding Goodwill and Intangible Assets, net) 181,030
Total Assets 293,845
Total Liabilities 33,446
Total Shareholders’ Equity: 260,399
Clear and visible growth strategies
17
Continue to expand and enhance our
game portfolio1
Further grow our player base and
monetization capabilities2
Expand our international presence to
enhance reach and profitability3
Continue to innovate and expand our
publishing platform4
Promote our brand and name recognition5
Pursue strategic acquisitions and
partnerships6
Tailored solutions
enabling multi players
interacting on different
devices, such as
smartphones, tablet
computers and smart
TVs
Expand into overseas markets
51PK.com real time combat platform
Innovative distribution methods such as hot spots
Partnership with hot spots vendors
addressing captive audience
Recent developments
18
 Strategic partnership with Beijing Super Flash Software with advanced, stable and mature game engine for converting web-games into
mobile games, as well as a providing a complete 3D mobile game development kit
 Ability to accumulate additional outstanding games in pipeline portfolio, to convert successful web-based games into mobile games and
provide additional profit opportunities through the strategic partnership
 Strategically accumulated intellectual property in the areas of animation, television, movies, online fiction and well-known PC/mobile games
and to enter into collaborations with providers of intellectual property in those areas starting in 2013H2
 Recent developments:
− Television: obtained rights to produce mobile games based on popular television programs including Feng Shen Ying Xiong Bang, Bu Bu
Jing Xin, Bu Bu Jing Qing and a large ancient Chinese TV drama
− Animation: obtained the right to develop mobile games based on Old Master Q, a very popular comic book series in Chinese speaking
areas, and one of the best-selling comic book series in Hong Kong
 Investment in Yunva Technology, a company focusing on building a one-stop mobile social network with two major products cutting edge
network communication technology and efficient data consumption
 Expect to launch games incorporating these products that provide real time communication and facilitate communication in social games in
June 2014
User
acquisition
Game engine
Intellectual
property
User
community
development
Recent
awards
 “Best Mobile Game Publisher Award” in May 2014 by 2014 Global Mobile Internet Conference
 “San Guo Zhi Wei Li Jia Qiang Ban”, exclusively license game, awarded the “Best Social Game Marketing Award”
 CEO and CFO received the “2013-2014 Greatest Growth Potential of Listed Internet Company, CEO and CFO Award” by iResearch
 Traditional and continued advantage in pre-installation, number of pre-installations of game centers to exceed 80 million of handsets for
2014E
 Starting from 2013H2, significant efforts in providing services to a number of free Wifi service providers such as offering tailor-made mobile
game center operating services as well as “51 PK” real time combat platform. Recent strategic cooperation with free Wifi service providers
has produced initial positive results from distribution of games through free Wifi networks
 Investment in Douwan, to further expand offline distribution channels
Appendix
19
Qualifications
20
Internet culture operation license PRC internet publishing license
PRC value-added communications
business operation license Surveying & mapping qualification certificate
State-level high-tech
enterprise certificate
Date of NASDAQ listing September 25, 2012
NASDAQ Ticker CMGE
Outstanding shares 442 million Class A and Class B
ordinary shares (1ADS: 14 shares)
Market Cap US$613million(1)
Websites www.cmge.com
ir.cmge.com
Ownership structure & general information
21
Group structure (1) General information
MediaTek
/ PVG
(2454.tw)
VODone
Limited
(0082.hk)
42.9% 6.0% 13.6%
100% 100% 90%
CMGE
(Cayman Islands)
3GUU OWX VOGINS
25.6%
Management
and
Employees
China
Sovereign
Wealth funds
Other
Public
Shareholders
6.3% 5.6%
Zennon
Capital
(1) As of May 30, 2014
Guangzhou
Yingzheng
51PKHuiyou
100%
Shenzhen
Lanyue
51%
160
300
480
670
770 800
2011 2012 2013 2014E 2015E 2016E
54
67
89
115
147
184
2011 2012 2013 2014E 2015E 2016E
Rapid growth in China mobile game market
22
Driven by robust mobile internet fundamentals, China mobile game market has significant
potential with fast-growing addressable market
Source:
iResearch, Analysys.
China mobile internet users China gaming market size
China smartphone users China tablet users
(In millions) (In millions)
(In millions) (RMB in billions)
431
565
699
799
866
923
2011 2012 2013 2014E 2015E 2016E
’11 – ’16 CAGR
Mobile: 53%
Web: 38%
PC: 19%
9
29
57
92
143
203
2011 2012 2013 2014E 2015E 2016E

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China mobile games and entertainment group

  • 2. Disclaimer 1 This presentation has been prepared by China Mobile Games and Entertainment Group Limited (the “Company”) and has not been independently verified. No representations, warranties or undertakings, express or implied, are made by the Company or any of its affiliates, advisers or representatives or the underwriters as to, and no reliance should be placed upon, the accuracy, fairness, completeness or correctness of the information or opinions presented or contained in this presentation. None of the Company or any of its affiliates, advisers, or representatives or the underwriters accept any responsibility whatsoever (in negligence or otherwise) for any loss howsoever arising from any information presented or contained in this presentation or otherwise arising in connection with the presentation. The information presented or contained in this presentation is subject to change without notice and its accuracy is not guaranteed. This presentation contains statements that reflect the Company’s intent, beliefs or current expectations about the future. These statements can be recognized by the use of words such as “expects,” “plans,” “will,” “estimates,” “projects,” “intends,” or words of similar meaning. These forward-looking statements are not guarantees of future performance and are based on a number of assumptions about the Company’s operations and other factors, many of which are beyond the Company’s control, and accordingly, actual results may differ materially from these forward-looking statements. The Company or any of its affiliates, advisers or representatives or the underwriters has no obligation and does not undertake to revise forward-looking statements to reflect future events or circumstances. This presentation does not constitute an offer to sell or issue or an invitation to purchase or subscribe for any securities of the Company for sale in the United States or anywhere else. No part of this presentation shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. Specifically, these materials do not constitute a “prospectus” within the meaning of the U.S. Securities Act of 1933, as amended, and the regulations enacted thereunder (the “Securities Act”). This presentation does not contain all relevant information relating to the Company or its securities, particularly with respect to the risks and special considerations involved with an investment in the securities of the Company. Any decision to purchase the Company’s securities in any proposed offering should be made solely on the basis of the information contained in the prospectus relating to such proposed offering. In evaluating our business, we use certain non-GAAP measures as supplemental measures to review and assess our operating performance. These non- GAAP financial measures have limitations as analytical tools, and when assessing our operating performances, investors should not consider them in isolation, or as a substitute for net (loss)/income attributable to the Company or other consolidated statement of operations data prepared in accordance with U.S. GAAP. THE INFORMATION CONTAINED IN THIS DOCUMENT IS BEING GIVEN SOLELY FOR YOUR INFORMATION AND ONLY FOR YOUR USE IN CONNECTION WITH THIS PRESENTATION. THE INFORMATION CONTAINED HEREIN MAY NOT BE COPIED, REPRODUCED, REDISTRIBUTED, OR OTHERWISE DISCLOSED, IN WHOLE OR IN PART, TO ANY OTHER PERSON IN ANY MANNER. Any forwarding, distribution or reproduction of this presentation in whole or in part is unauthorized. By attending this presentation, participants agree not to remove these materials, or any materials provided in connection herewith, from the conference room where such documents are provided. Participants agree further not to photograph, copy or otherwise reproduce this presentation in any form or pass on this presentation to any other person for any purpose, during the presentation or while in the conference room. Participants must return this presentation and all other materials provided in connection herewith to the Company upon completion of the presentation.
  • 4. Overview of China mobile game value chain 3 Developers Publishers Distribution Platform Self-developed games Pre-installation and game center Published games  Design and develop mobile games  Publish games through distribution platforms or license to publishers  License games created by third party developers  Value added services such as game optimization, marketing and user data analysis  Distribution channels for developers and publishers  Includes mobile game portals and pre-installation on mobile devices Users Payment Channels  Facilitate the collection and transfer of payment  Include telco operators and third- party payment channels A leading mobile game developer Multiple awards for self- developed game "War Valley" Largest mobile game publisher in 2014Q1 and 2013 Publisher of multiple top games in various game genres Extensive Game Center pre- installation Strong relationship with leading distribution platforms Provide players with access to all major payment channels Source: Company data, Analysis, Sootoo.com CMGE Competitive Strengths
  • 5. 17.9% Chu Kong 16.2% FL Mobile 13.2% iDreamSky 13.0% Kun Lun 11.0% Game Comb 9.1% Others 19.6% 18.9% Chu Kong 16.4% FL Mobile 13.8% iDreamSky 13.4% Kun Lun 11.0% Game Comb 10.1% Others 16.4% Company overview 4 A portfolio of 847 games with 110 social games and 737 single player games 8.2 million paying users in 2014Q1 Social games contribute approximately ~70% of our game revenue as of 2014Q1 Large and extensive mobile game sales and distribution network in China Over 1,200 employees with ~500 game developers Offices and R&D centers in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and HK Business model Developer 23self-developed social games Publisher 87licensed social games as of 2014Q1 Platform CMGE Game Center Largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain 29social games are exclusively licensed as of 2014Q1 187self- developed single player games Extensive Game Center pre-installation #1mobile game publishers’ market share in 2014Q1 and 2013 Source: Company data, Analysis, Sootoo.com Mobile game publishers’ market share by in China 2013 2014 Q1
  • 6. - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan'14 Feb'14 Mar'14 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Cumulative Paying Users Cumulative Registered Users 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 Jan'13 Feb'13 Mar'13 Apr'13 May'13 June'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan'14 Feb'14 Mar'14 Cumulative Gross Billings A large portfolio of popular and profitable mobile games Self-developed games 5 Wen Ming II 2009 Top 10 Most Popular Original Mobile Games Xiao’ao Jianghu Top grossing game in Maopao app store from Jan-Apr 2011 Kangri Yingxiong Zhuang Most downloaded single- player game on China Mobile during Jan 2012 Cut Cut Boom Top grossing iPad game in China during Nov-Dec 2010 远洋Online 2008 “Best Social Game” 2008 “Best Strategy Game” 2007 “Best Mobile Social Game” Creation Song 2010 Top 10 Most Popular Original Mobile Games Thumb Monopoly 2009 Top 10 Most Popular Original Mobile Games YY Three Kingdom 2008 Top 10 Most Popular Original Mobile Games G+ Smartphone game bundle Top grossing game bundle on China Mobile during Jan-Jul 2012 Paopao Xiyou Golden Plume Award as Best Mobile Platform Online game in China 2011 Home Aquarium Top 6 on Apple’s China Region iTunes paid games list and 2nd on Apple’s China Region iPad paid game list Joyful Da Ying Jia Golden Apple Award as best mobile game in 2013 War Valley Golden Finger Award (Best Mobile game) Jin Ling Award (Most Fav mobile game), Top 10 Most innovative mobile games in GGS, Social Game excellence award in GMGC Fist award (Best social game) RMB ‘000 Paying users ‘000Registered users ‘000 2008 2009 2010 2011 2012 2013 Consistently develop popular and top-ranked mobile games
  • 7. 6 Top 5 mobile single-player games Top 5 mobile RPG games Top 5 mobile card games Top 5 mobile education games I Am MT Dream One Piece Wu Xia Q Zhuan San Guo Zhi I am Huo Ying Plants vs. Zombies 2 Temple Run 2 Carrot Fantasy Fishing Joy 2 Minion Rush Space Hunter Master Sword Shen Mo The Eternal Warrior 3 Nuzhan Xuanyuan Happy Fish: Dream Aquarium Monster Island Business Life Monst X Monster Tiantian Xuanwu A large portfolio of popular and profitable mobile games Publisher of choice by top mobile game developers Denotes games published by CMGE Source: Company data (1) Exclusive on Android (2) Exclusive on all Android platforms except Qihoo 360 (3) Exclusive on all Android platforms except Baidu 91 (1) (2) (2) (3)
  • 8. 7 Strong and differentiated distribution channel Extensive Game Center pre- installation Strong partnership with top third- party app store and SNS platform in China Close collaboration with major third-party app stores and SNS platforms Multiple top 20 ranked games in major distribution platforms such as Qihoo 360 and 91.com Strategic relationship with major app stores including 91.com, HiMarket and Qihoo 360 “Grade A” strategic partner with mobile operators Close collaboration with over 400 handset manufacturers Strategic co-operation with Mediatek to pre-install games/game center on Mediatek chipsets “Grade A” strategic partner of China Mobile Master Application Partner (“MAP”) of China Mobile China Telecom and China Unicom: strategic cooperation to market CMGE’s mobile social games.
  • 9. Strong self-development capabilities and game pipeline 8 2013-2014Q2 self-developed new games pipeline: 2013Q1 2013Q3 2013Q42013Q2 2014H1 Eagle 1945 Zhumo Zhizhan Immortal WindWar Valley Social games: 23 self-developed social games as of 2014Q1 Single player games: 187 self-developed single player games as of 2014Q1 Tank Eagle 2
  • 10. Demonstrated sourcing capabilities and strong publishing pipeline 9 Number of publishing titles of social games Exclusively licensed social games launch timeline (for game titles which were already acquired up to Mar 2014) 3 8 16 21 29 3328 28 28 30 58 68 Q12013 Q22013 Q32013 Q42013 Q12014 Q22014(E) Non-exclusive licensed games Exclusive licensed games 87 101 2013Q1 2014H12013Q3 2013Q4 2013Q2 51 31 36 44
  • 11. Experienced management team 10  VODone’s Chairman and CEO  Chairman of China APEC Development Council  Vice Chairman of the China Internet Association  28+ years of Chinese Government administration and executive management experience  Doctorate degree from Nankai University  17 years of experience in corporate finance and capital markets  Acted as VODone’s Executive Director and CFO from 2009 to 2012. Previously worked at HSBC  Master’s degree in engineering economic systems and operations research from Stanford University  Founder of 3GUU  Over 15 years of experience in mobile industry in China  Bachelor’s degree from Jinan University Dr. Lijun Zhang Chairman of the Board Mr. Hendrick Sin Vice-chairman of the Board Mr. Yongchao Wang Vice-chairman of the Board  Founder of KKFun  Co-founder of Infomobile and Hong Kong listed A8 Digital Music  Over 10 years of mobile games experience in China  Master’s degree from South China Normal University Mr. Ken Jian Xiao Chief Executive Officer  Over 17 years of experience in corporate finance, research and asset management  Previously worked at Barclays Capital and Merrill Lynch  Master’s degree in engineering economic systems from Stanford University Mr. Ken Fei Fu Chang Chief Financial Officer PVG Venture Capital Partners Zennon Capital Partners Strong, supportive and well-known shareholders Mr. Shuling Ying President  Extensive experience in selection, publishing, operation and marketing  Previously worked in Standard Chartered Bank in Shanghai Mr. Zhenyu Hu Chief Operating Officer  Over 10 years of experience in commercial operations and team management  Assistant general manager of 3GUU  Bachelor’s degree in marketing from Jiangxi Academy for Specialized Economic Management
  • 12. Strong corporate governance 11  Former CFO of Country Garden Holdings (2007.hk)  Previous senior positions in Hong Kong Stock Exchange and Deloitte  Member of American Institute of CPA and Hong Kong Institute of CPA  Best CFO, all-Asia (Property)* Expert in finance and accounting and corporate governance  General partner and member of the investment committee at Pacific Venture partners  Over 15 years in academic research. Professor at National Taiwan University of Science and Technology  Chairman of Taiwan Internet Association 2006 - 2009 Expert in finance and mobile internet  CFO of Mediatek Inc. (2454.tw)  Former investment banker at JPMorgan  Best CFO, all-Asia (Tech/Semi-conductor)* Expert in finance, and multi-national company management skills  Founder & managing partner of AID Partners  Former senior positions at Investec Asia, China Everbright Capital and BNP Paribas Peregrine  Member of Australian Society of Public Accountants and Hong Kong Institute of CPA Expert in finance and investment and corporate governance Ms. Estella Yi Kum Ng (Age: 56) Mr. Chen- Wen Tarn (Age: 53) Mr. David Ku (Age: 44) Mr. Joel Chang (Age: 45) Strong focus on corporate governance with highly reputable independent directors Audit committee Remuneration committee Corporate governance and nominating committee Board  3 Independent directors  2 Independent directors & a Director  2 Independent directors & a Director  5 Executive Directors  4 Independent Directors * - By Institutional Investor
  • 14. Income statement (2009 – 2013) 13 Successfully transformed from feature phone games to smart phone games as evidenced in the financial performance in 2013 Note: Exchange rate USD/RMB: 6.0537 Revenue Gross profit Net profit (US$ in thousands) (US$ in thousands) (US$ in thousands) 14,002 20,716 40,221 30,988 58,313 2009 2010 2011 2012 2013 7,885 13,628 22,324 15,835 32,544 56% 66% 56% 51% 56% 2009 2010 2011 2012 2013 Gross Profit Margin 5,137 6,725 26,982 (2,391) 4,421 37% 32% 67% (8%) 8% 2009 2010 2011 2012 2013 Net profit Margin
  • 15. Quarterly income statement (2012 – 2014Q1) 14 Revenue Gross profit Adjusted EBITDA(1) Net profit/(loss) Note: Exchange rate USD/RMB: 6.0537 except 6.2164 used for 2014Q1 financials and 2014Q2 revenue estimate (1) Adjusted EBITDA defined as income / (loss) from operations excluding depreciation and amortization, share-based compensation expense, impairment of goodwill and intangible assets, and listing expenses (2) Net income for 2013Q3 of US$4.2 million including other non-operating income of US$4.4 million (3) Net income for 2013Q4 of US$5.8 million including other non-operating income of US$4.6 million (4) Net income for 2014Q1 of US$5.6 million including other non-operating income of US$0.5 million (US$ in thousands) (US$ in thousands) (US$ in thousands) (US$ in thousands) 8,975 10,032 7,204 4,777 6,037 11,888 16,198 24,190 34,538 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1 4,955 6,062 3,490 1,328 2,412 5,436 9,434 15,262 21,725 55% 60% 48% 28% 40% 46% 58% 63% 63% 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1 Gross Profit Margin 4,105 5,221 1,259 (1,551) (133) 1,146 3,581 5,099 9,273 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1 3,108 3,869 267 (9,635) (3,566) (2,078) (186) 1,240 5,0844,421 4,590 489 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1  Revenue estimate for 2014Q2: US$41.8 million to US$45.0 million 4,235(2) 5,830(3) 5,573(4)
  • 16. R&D expenses (2009 – 2014Q1) 15 Yearly research & development expenses (2009 – 2013) Quarterly research & development expenses (2012 Q1 – 2014 Q1) (US$ in thousands) (US$ in thousands) 770 1,384 4,058 5,793 8,969 6% 7% 10% 19% 15% 2009 2010 2011 2012 2013 Yearly R&D expenses As percentage of revenue 1,421 1,216 1,531 1,625 1,450 1,882 2,348 3,289 2,803 12% 21% 34% 24% 16% 14% 14% 14% 8% 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 Quarterly R&D expenses As percentage of revenue Note: Exchange rate USD/RMB: 6.0537 except 6.2164 used for 2014 Q1 financials
  • 17. Balance sheet summary & operating data 16 Note: Exchange rate USD/RMB: 6.2164 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 Social Games Paying Users 308,039 1,421,301 2,792,223 3,164,935 3,649,599 ARPU (RMB) 23.8 20.8 24.9 36.6 39.8 Single Player Games Paying Users 4,297,296 3,887,271 2,572,160 2,774,508 3,525,911 ARPU (RMB) 3.4 3.3 4.3 7.4 13.6 Game Bundles Paying Users 1,516,974 1,968,606 1,595,621 1,060,667 1,083,766 ARPU (RMB) 4.7 5.2 5.5 4.9 3.6 Summary balance sheet Operating data (US$ in thousands) As of Mar 31, 2014 Cash and cash equivalents (including restricted cash and short term investments) 110,988 Total Assets (excluding Goodwill and Intangible Assets, net) 181,030 Total Assets 293,845 Total Liabilities 33,446 Total Shareholders’ Equity: 260,399
  • 18. Clear and visible growth strategies 17 Continue to expand and enhance our game portfolio1 Further grow our player base and monetization capabilities2 Expand our international presence to enhance reach and profitability3 Continue to innovate and expand our publishing platform4 Promote our brand and name recognition5 Pursue strategic acquisitions and partnerships6 Tailored solutions enabling multi players interacting on different devices, such as smartphones, tablet computers and smart TVs Expand into overseas markets 51PK.com real time combat platform Innovative distribution methods such as hot spots Partnership with hot spots vendors addressing captive audience
  • 19. Recent developments 18  Strategic partnership with Beijing Super Flash Software with advanced, stable and mature game engine for converting web-games into mobile games, as well as a providing a complete 3D mobile game development kit  Ability to accumulate additional outstanding games in pipeline portfolio, to convert successful web-based games into mobile games and provide additional profit opportunities through the strategic partnership  Strategically accumulated intellectual property in the areas of animation, television, movies, online fiction and well-known PC/mobile games and to enter into collaborations with providers of intellectual property in those areas starting in 2013H2  Recent developments: − Television: obtained rights to produce mobile games based on popular television programs including Feng Shen Ying Xiong Bang, Bu Bu Jing Xin, Bu Bu Jing Qing and a large ancient Chinese TV drama − Animation: obtained the right to develop mobile games based on Old Master Q, a very popular comic book series in Chinese speaking areas, and one of the best-selling comic book series in Hong Kong  Investment in Yunva Technology, a company focusing on building a one-stop mobile social network with two major products cutting edge network communication technology and efficient data consumption  Expect to launch games incorporating these products that provide real time communication and facilitate communication in social games in June 2014 User acquisition Game engine Intellectual property User community development Recent awards  “Best Mobile Game Publisher Award” in May 2014 by 2014 Global Mobile Internet Conference  “San Guo Zhi Wei Li Jia Qiang Ban”, exclusively license game, awarded the “Best Social Game Marketing Award”  CEO and CFO received the “2013-2014 Greatest Growth Potential of Listed Internet Company, CEO and CFO Award” by iResearch  Traditional and continued advantage in pre-installation, number of pre-installations of game centers to exceed 80 million of handsets for 2014E  Starting from 2013H2, significant efforts in providing services to a number of free Wifi service providers such as offering tailor-made mobile game center operating services as well as “51 PK” real time combat platform. Recent strategic cooperation with free Wifi service providers has produced initial positive results from distribution of games through free Wifi networks  Investment in Douwan, to further expand offline distribution channels
  • 21. Qualifications 20 Internet culture operation license PRC internet publishing license PRC value-added communications business operation license Surveying & mapping qualification certificate State-level high-tech enterprise certificate
  • 22. Date of NASDAQ listing September 25, 2012 NASDAQ Ticker CMGE Outstanding shares 442 million Class A and Class B ordinary shares (1ADS: 14 shares) Market Cap US$613million(1) Websites www.cmge.com ir.cmge.com Ownership structure & general information 21 Group structure (1) General information MediaTek / PVG (2454.tw) VODone Limited (0082.hk) 42.9% 6.0% 13.6% 100% 100% 90% CMGE (Cayman Islands) 3GUU OWX VOGINS 25.6% Management and Employees China Sovereign Wealth funds Other Public Shareholders 6.3% 5.6% Zennon Capital (1) As of May 30, 2014 Guangzhou Yingzheng 51PKHuiyou 100% Shenzhen Lanyue 51%
  • 23. 160 300 480 670 770 800 2011 2012 2013 2014E 2015E 2016E 54 67 89 115 147 184 2011 2012 2013 2014E 2015E 2016E Rapid growth in China mobile game market 22 Driven by robust mobile internet fundamentals, China mobile game market has significant potential with fast-growing addressable market Source: iResearch, Analysys. China mobile internet users China gaming market size China smartphone users China tablet users (In millions) (In millions) (In millions) (RMB in billions) 431 565 699 799 866 923 2011 2012 2013 2014E 2015E 2016E ’11 – ’16 CAGR Mobile: 53% Web: 38% PC: 19% 9 29 57 92 143 203 2011 2012 2013 2014E 2015E 2016E