College of Design, Engineering, and Commerce (DEC)


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An overview of the newly launched college of design, engineering, and commerce (DEC).

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  • This is an overview of the College of Design, Engineering, and Commerce which refer to as DEC.
  • DEC is both a college and a curriculum and it is designed with a few core objectives in mind: To prepare students for the jobs that exist today and the ones that will emerge tomorrow To prepare students to adapt to the forces of change in their professionsTo prepare students collaborate effectively in teams as they will have to in their professional careers.
  • This is a sample of some of our majors- industrial design, graphic design, engineering, and marketing as well as a growing capability in anthropology or studying people. Traditionally, career paths have been, and in some instances still are, somewhat siloed progressions from junior designer to design director, from engineer to director of engineering and marketing assistant to chief marketing officers. Historically Anthropology has been the work of academic who live in mud huts and write research papers than no one ever reads but that is dramatically changing. This very important profession has become a valuable corporate asset. This is an example of some of our advisors in building DEC. These are real people and these are their real titles. They are all, as you can see, grounded in discipline or major but they all have to understand and operate across a spectrum of functions. These are some fairly well paid professionals who have become successful because of the expertise in the profession and their fluency in understanding other adjacent functions.
  • So, what are we really doing with this DEC curriculum?Most colleges and universities that offer collaborative education first focus on advancing through your major to about the junior year then throw you into collaborative courses. While these collaborations are really great and interesting, through our research we have found that this is too late and the result is a gap in knowledge, language, and understanding. As a result projects often end up being broken down into silos where design creates, engineering makes and business costs, promotes, sells etcWe also find that this does not prevent the silo expertise of a graduating student uniquely qualified for their first job BUT….
  • In this first course you are going to focus on learning more about who you are and how you are creative. You will learn more about who you are from self assessment of your personality type, learning through group work about your learning styles and thinking preferences We will deal with problems that are not always clear. We will spend more time looking for the right question and finding the right problem to solveIn this first class you are in Integrative Design Process, we will brainstorm and make rough prototypes to test our ideasAll of which will help you discover how you are creative as a designer, an accountant, a marketer, an engineer, or a finance person
  • In the next course, Business models, we will look at value. What does value mean? Money?Is it creating the next technological wonder that allows you to stash away more cash than the federal government of the united states? That is one measureWhat does value mean to the rest of the worldThe world is rapidly changing with increases in globalization- people in China used to make our stuff, now they buy our stuff and we may soon make their stuff. Technological innovations change how we will all do our jobsWe will tools to think about how businesses and organizations operate so we can think about how changes in politics, globalization, technology and the economy may affect how we create and delivery value whether you are a fashion designer, an engineer, or a management major.
  • Our resources- financial, social, and environmental are finite. We have to think about how we use water, paper, energy, etcThinking through use of resources in sustainability and looking to nature for inspiration for new more resilient solutions is what you will study in either sustainability or eco-innovation. This study of systems of science and nature will help you discover how to deal with complexity.
  • People and their problems are not always clear. Sometimes peace keepers engage in riots and gym members choose to take the escalator to their work out instead of the stairs. How do you know how to observe people and their behavior and how do you know how to ask the right questions?
  • We have had a number of sponsored projected where industry comes to us with a real problem they are facing. Recently QVC asked us to look at designing, marketing, costing, testing, producing, etc a new line of apparel. This project involved a number of courses from Fashion Design to Marketing to Merchandising to Materials Technology through which students learned what market strategy, product development, branding, consumer behavior etc meant to their major. This simulation helps you test the combination of study from your major with your DEC courses to see What this education will mean to you in the real world.
  • In your senior capstone you create a large project- design, engineered solution, or business plan that integrates your DEC coursework, your major coursework, and your liberal arts study as a showcase piece that shows you How to Put it all together
  • So what will your courses look like?To repeat, this does not dillute or reduce your major it enhances it. There are not any additional courses we managed to create these courses by rethinking the prior curriculum. In year one you take college studies or liberal arts, your foundation courses, intro courses in your major and integrative design process which is linked to a lecture series of 4 evening lectures per semester where outside experts come in and teach you about new careers and opportunities in design, engineering, and business. In year two you take more courses in your major as well as business models and biomimicry or Eco Innovation which serves as one of your science courses
  • So what will your courses look like?To repeat, this does not dillute or reduce your major it enhances it. There are not any additional courses we managed to create these courses by rethinking the prior curriculum. In year three you take a course in ethnographic research methods which focuses on people and uncovering their needs- products, services, brands, experiences, businesses, etcIn year three you begin collaborative courses that are grounded in your major where you begin to experiment with pulling the DEC core (the four courses you just took ) into your major with a high level of professional skill and knowledge. In year four, you are almost exclusively focused on your major including an integrative capstone which includes a writing intensive liberal arts capstone and your major capstone project which will be interdisciplinary
  • This is a focus on the first course students takeThis first course really sets the stage for DEC as it addresses learning styles, personality types, working in teams, collaboration, introductions to disciplinesWe have identified 3 core outcomes for this courseUnderstand team dynamicsFind Problems and turn them into opportunities- we are trying to break the mentality instituted by the rise in standardized assessment which focuses on the “will this be on the test” mentality. Life doesn’t work that way- we need to prepare students for professional successLastly- craft multiple solutions, assess your work- your first solution is unlikely to be your best- this is self directed iteration.
  • Our executive leadership team is fully committed and teaching in the programs
  • We have assembled a national network of advisors that have built this curriculum. This network is invested in our success and they give their time to come speak to our students and share their pathways to success all of whom exemplify the DEC philosophySara Beckman is an academic with multiple degrees in engineering from Stanford. For the past 20 years she has taught design thinking in a business school. She is a pioneer in DEC research and an award winning researcher considered a real academic thought leader in the field- she is one of most trusted advisorsYvonne Lin pursued a DEC education through simultaneously earning degrees in ID from RISD and Engineering from Brown. She now works in strategy for Smart Design. Yvonne has trained our IDP (first DEC course faculty) and she is one of our fellowsKenneth is a designer who works in strategy to help diverse teams move fluidly from the strategic direction to the actual development of products, services, brands, businesses, etcHelen Stringer is trained as a graphic designer but discovered through her career that she is very talented at integrating large acquisitions. She managed the integration of Clairol hair care products when bought by Proctor and Gamble. She was to retire a couple of years ago but was brought in to move to Boston and integrate the $57 billion acquisition by P&G of Gillette. Helen has been to campus before to speak to our faculty and students and she is a real inspirational speaker and friend.
  • We have organized a segment of our network of advisors into fellows. Fellows are highly successful examples of DEC from academia, consulting, and corporate backgrounds. They develop a workshop or module of curriculum that they deliver to faculty and students around their areas of expertise. Our first group of fellows depicted here have expertise in experience design, design research, creativity and need finding
  • The university is investing substantial in new design facilities for DEC collaborative courses
  • To recap our core points for DECWe are preparing students for both today and tomorrowDEC is focused on real world challenges with a high amount of industry engagementDEC is designed to enhance your major- there are no additional coursesWe will have a beautiful new building in 2013
  • College of Design, Engineering, and Commerce (DEC)

    1. 1. Philadelphia University<br /> College of Design + Engineering + Commerce (DEC)<br />
    2. 2. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Why DEC?<br />Career Impact <br />Curriculum<br />Validation<br />DEC is a new college and curriculum designed to:<br />Prepare students for the jobs that exist today and the ones that will emerge tomorrow<br />Prepare students to adapt to forces of change in their professions<br />Prepare students to collaborate effectively in teams<br />
    3. 3. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />VUCA <br />(Volatile, Uncertain, Complex, Ambiguous)<br />
    4. 4. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />WHY DEC?<br />
    5. 5. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Why DEC: Career Continuum-Transient Professional Boundaries<br />VP of Trends + Innovation<br />Director Location Based Consumer Engagement<br />VP User Experience<br />Social Media Officer<br />VP of Consumer Insights<br />Experience Designer<br />Envisioner<br />Graphic Design<br />Industrial Design<br />Marketing<br />Anthropology<br />Engineering<br />Research<br />Junior Designer<br />Design Associate<br />Senior Designer<br />Design Director<br />Engineer<br />Senior Engineer<br />Principal Engineer<br />Director of Engineering<br />Marketing Assistant<br />Marketing Associate<br />National Sales Manager<br />Chief Marketing Officer<br />
    6. 6. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Addressing the Gap Effect<br />Design<br />Engineering<br />Business<br />Freshman<br />Broad <br />Foundation<br />Sophomore<br />Specialize<br />Traditional Collaborative Courses<br />Junior <br />Gaps<br />Gaps<br />Senior<br />Traditional Collaborative Courses<br />Graduate<br />
    7. 7. Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Why<br />Curriculum + Projects<br />DEC CORE CURRICULUM FRAMEWORK<br /><ul><li>4 Courses
    8. 8. Advanced (Industry Partnered) Electives
    9. 9. Integrative Capstone</li></li></ul><li>Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Who Am I? <br />How Am I Creative?<br />Integrative <br />Design <br />Process<br />
    10. 10. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />What Does Value Mean?<br />How Do I Create Value? <br />Business Model<br />Innovation<br />
    11. 11. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />How Do I Deal With Complexity?<br />Sustainability or Eco-Innovation<br />
    12. 12. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />People (Problems) Are Not Always Clear<br />How Do I Know To Ask The Right Questions?<br />Research<br />Methods<br />
    13. 13. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />What Does This Mean in the Real World?<br />Fashion Design<br />Fashion Industry Management<br />Fashion Merchandising<br />Graphic Design<br />Marketing<br />Textile Material Technology<br />Market Strategy<br />Product Development<br />Samples, Costing, Manufacturing<br />Consumer Behavior<br />Materials Selection<br />Branding, Promotion, Packaging<br />Advanced DEC Collaborative Electives<br />
    14. 14. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />How do I put it All Together?<br />Senior Capstone<br />
    15. 15. Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Why<br />Curriculum + Projects<br />THE NEXT FOUR YEARSYOUR CURRICULUM<br />
    16. 16. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC Core Curriculum Overview- 4 courses and a capstone<br />DESIGN<br />ENGINEERING<br />COMMERCE<br />College Studies- General Education<br />Integrative Design Process (IDP)<br />Freshman <br />Year<br />Design Foundation<br />Engineering Requirements<br />Business Core<br />College Studies- General Education<br />Major<br />Major<br />Major<br />Business Models Innovation<br />DEC Dialogues- Speaker Series (no credit)<br />Design Foundation<br />Engineering Requirements<br />Business Core<br />Sophomore <br />Year<br />Major Specialization<br />Major Specialization<br />Major Specialization<br />Sustainability or Eco-Innovation<br />
    17. 17. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC Core Curriculum Overview- 4 courses and a capstone<br />DESIGN<br />ENGINEERING<br />COMMERCE<br />College Studies- General Education<br />Ethnographic Research Methods<br />Junior <br />Year<br />Design Foundation<br />Engineering Requirements<br />Business Core<br />Major<br />Major<br />Major<br />DEC collaborative Course<br />DEC collaborative Course<br />Writing Intensive Capstone<br />Major Specialization<br />Major Specialization<br />Major Specialization<br />Senior <br />Year<br />Integrative Capstone<br />
    18. 18. Why<br />Curriculum + Projects<br />Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />INTEGRATIVE DESIGN PROCESS<br />
    19. 19. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC Core Curriculum Overview- 4 courses and a capstone<br />Integrative <br />Design <br />Process<br />Understand team dynamics and how to work well in a team<br />Find problems and turn them into opportunities…don’t expect to just be handed problems to solve<br />Craft multiple solutions to the problems you find and make sure you identify associated risks and return<br />Introduction To Design Thinking, Design Research, And Design As Process To Identify Opportunities To Create Value. <br />WHY?<br />WHAT?<br />
    20. 20. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC: Meet your Faculty: Executive Leadership in the Classroom<br />PRESIDENT<br />(business)<br />EXECUTIVE DEAN<br />(engineering)<br />
    21. 21. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Integrative Design Process: Meet your Faculty:<br />Our Best + Brightest Full Time Faculty and Administrators <br />Natalie Nixon, PhD<br />Associate Professor<br />Director, FIM<br />Evan Goldman, PhD<br />Associate Professor, Biology<br />TodCorlett<br />Associate Professor<br />ID, Director Grad ID<br />Barbara Kimmelman, PhD<br />Professor, History<br />MaribethKradelWeitzel<br />Assistant Professor, Graphic Design<br />Gwynne Keathley<br />Vice Provost<br />(Interdisciplinary Design Education)<br />Leslie Samoni<br />Assistant Professor, FIM<br />Chris Pastore, PhD<br />Professor<br />Engineering, <br />Heather McGowan<br />Assistant Provost, DEC(Design + Business)<br />
    22. 22. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC Dialogues: Fall IDP Series<br />Sara Beckman<br />Collaboration<br />Ayça Çakmakli<br />Design Research<br />Kenneth Jewel<br />Storytelling<br />Joann Leonard<br />Presentation<br />Helen Stringer<br />DEC Careers<br />Stanford PhD Engineering<br />20+ years teaching design thinking in MBA (Haas-Berkeley)<br />International Thought Leader- Design Thinking + Collaboration<br />History- Temple, Info Tech Systems Drexel, PMP<br />Principle Education Consultant, Oracle<br />Prudential, SmithKline, Microsoft, and Right Management Consultants. <br />Art Center- ID<br />Continuum “Envisioner” bridging strategy + development<br />Fortune 100 companies, P&G developing countries, One Laptop per Child<br />BA International Studies, MS <br />Industrial Design<br />Femme Den, Senior Researcher Smart Design<br />National Speaker + Workshop Facilitator<br />Graphic Design- Central College, London<br />Global Director, Gillette/P&G<br />Managed integrations of acquisitions: Clairol ($5.6 Billion) and Gillette ($57 Billion)<br />
    23. 23. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />Integrative Design Process: Fellows 2011-2012<br />Need Finding + Opportunity Scoping<br />Associative Thinking, Humor, Creativity<br />Barry Kudrowitz<br /><ul><li>Dissertation on Humor + Creativity
    24. 24. Faculty at U of Minneapolis
    25. 25. PhD MIT Engineering, Toy Inventor</li></ul>Maryann Finew<br /><ul><li>15 strategy consulting- Continuum
    26. 26. Consumer Insights+ Marketing
    27. 27. ID- Pratt, MBA-Harvard</li></ul>Kenneth Jewel<br /><ul><li>Art Center Industrial Design
    28. 28. Envisioner- Continuum
    29. 29. Senior Consultant- Strategy + Development</li></ul>Natalie Hanson<br /><ul><li>Global Director SAP
    30. 30. User Experience + Ethno
    31. 31. UG-Design Methods, PhD Anthro</li></ul>Design Audits, Thinking, Experience Design<br />Design Research<br />Yvonne Lin<br /><ul><li>Senior Researcher Smart Design
    32. 32. Founder of the Femme Den
    33. 33. BFA RISD ID, MS Engineering Brown</li></ul>Sarah Rottenberg<br /><ul><li>Corporate Anthropologist + Strategist
    34. 34. Jump Associates, Doblin
    35. 35. BS Foreign Service, MS Anthropology</li></ul>Kipp Bradford<br /><ul><li>Engineering Faculty Brown University in Commerce, Organizations, and Entrepreneurship (COE)
    36. 36. Bio Tech Entrepreneur
    37. 37. Engineer</li></ul>Tara Marchionna<br /><ul><li>Senior Researcher Smart Design
    38. 38. Former Engineer- Pratt + Whitney
    39. 39. Dual Degree-Industrial Design + Engineering- U of Michigan</li></li></ul><li>Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC Building: ~40,000 Square Feet: Opening January 2013<br />
    40. 40. Why<br />Curriculum + Projects<br />Industry + Experts<br />Facilities + Resources<br />DEC Summarized<br />Prepare you for today and tomorrow<br />Real World Challenges, Industry Engagement<br />Designed to ENHANCE your major, no additional courses<br />New cutting edge facilities (2013)<br />