Personal Brand Plan

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Personal Brand Plan

  1. 1. Heather McEwen Personal Brand Plan
  2. 2. <ul><li>Personal Brand Goal </li></ul><ul><li>To promote myself through my online personal brand as a capable and effective public relations practitioner. </li></ul><ul><li>Personal Brand Statement </li></ul><ul><li>I am a confident young professional with heightened writing and communication skills. I have interest, and experience, in supporting non-profit organizations through media relations. </li></ul>
  3. 3. <ul><li>Objective </li></ul><ul><li>Increase my online presence in order to broaden my connections and position myself as an effective communicator. </li></ul>
  4. 4. <ul><li>Strengths </li></ul><ul><li>Currently enrolled in post grad certificate program for PR </li></ul><ul><li>Previous experience with two positions in event planning for non-profit organizations </li></ul><ul><li>Strong work ethic </li></ul><ul><li>Open to learning new technologies and methods </li></ul><ul><li>Strong writing and communication skills </li></ul><ul><li>Weaknesses </li></ul><ul><li>Limited online presence </li></ul><ul><li>Limited leadership roles in past work experience </li></ul><ul><li>Not a member of IABC or CPRS </li></ul><ul><li>Opportunities </li></ul><ul><li>Join IABC and CPRS </li></ul><ul><li>Seek advice from knowledgeable mentors </li></ul><ul><li>Frequent volunteer opportunities </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Threats </li></ul><ul><li>Economic climate </li></ul><ul><li>Competitive industry </li></ul>
  5. 5. Key Messages
  6. 6. Channels <ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Ning </li></ul><ul><li>Wordpress </li></ul><ul><li>Blogspot </li></ul>
  7. 7. Strategy <ul><li>Strengthen online presence </li></ul><ul><li>Increase networking opportunities among PR professionals </li></ul><ul><li>Become involved in mentorship programs </li></ul>
  8. 8. Tactics <ul><li>Increase participation on social media applications (e.g. comments on blogs) </li></ul><ul><li>Follow and comment on PR professionals’ social applications </li></ul><ul><li>Join IABC and CPRS </li></ul><ul><li>Volunteer for non-profit groups </li></ul>
  9. 9. Critical Path <ul><li>Deadline Tactic </li></ul><ul><li>Nov 15 - Follow at least 3 PR professional / non-profit leaders social applications </li></ul><ul><li>- Begin making at least one blog entry per week </li></ul><ul><li>Dec 1 - Follow at least 6 PR professional / non-profit leaders social applications </li></ul><ul><li>- Join both IABC and CPRS </li></ul><ul><li>- Update resume on LinkedIn </li></ul><ul><li>Jan 1 - Follow at least 9 PR professional / non-profit leaders social applications </li></ul><ul><li>- Add professionals on LinkedIn </li></ul><ul><li>- Research non-profit public relations volunteer opportunities </li></ul><ul><li>Feb 1 - Follow at least 12 PR professional / non-profit leaders social applications </li></ul><ul><li>- Comment on at least 10 professional blogs </li></ul><ul><li>- Approach mentors for feedback on personal brand presence </li></ul><ul><li>March 1 - Follow at least 15 PR professional / non-profit leaders social applications </li></ul><ul><li>- Make reccomended changes to personal blog and online presence as per mentors’ suggestions </li></ul><ul><li>April 1 - Follow at least 20 PR professional / non-profit leaders social applications </li></ul><ul><li>- Confirm resume is up to date </li></ul>

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