#AlokNath was trending on twitter few days ago with all sorts of sanskari and babuji jokes this was followed up on several other social media networks like facebook, quora , blogs , news articles in the form of memes , alok nath Jokes etc. This is a case study to analyze the content which lead to the buzz around the veteran bollywood actor and how content marketers have leveraged the trend to weave a strong social media presence around the theme of Alok Nath Memes. The content in this case was so compelling and engaging that it is now being crowd sourced. Such is the power of #ContentMarketing in todays world. While Alok Nath looks amused with the popularity his managers and PRO needs to put on the thinking cap to plan on channelizing the buzz created around his image towards better endorsements and greater prospects.