Social Media Campaign Review for ChaiPeCharcha with Narendra Modi by Indian CAG. On February 12th 2014 , Narendra Modi launched one of the biggest digital on ground activation in the history of Indian Digital Ecosystem.
Chai Pe Charcha is a mega outreach programme for BJP’s Prime Ministerial Candidate Shri Narendra Modi conceptualized and executed by Indian Citizens for Accountable Governance (CAG) A unique platform devised to discuss and highlight local issues with senior leaders from BJP and Narendra Modi over a cup of tea this indeed is a revolutionary step towards direct and participative democracy. The theme for the first edition of Chai Pe Charcha was Good Governance.
The Big idea for this innovative and resilient campaign stems from the controversial remark by Congress Leader Mr. Mani Shankar Aiyar "I promise you in 21st Century Narendra Modi will never become the Prime Minister of the country. But if he wants to distribute tea here, we will find a place for him" As a part of the campaign, Modi will interact with people at tea stalls through video conferencing covering 300 Cities and 1000 different locations across the country.