SEORoadmap For Businesses Webinar


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The Findability Formula Webinar Series #1 - brought to you by Lutze Consulting and The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing.

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SEORoadmap For Businesses Webinar

  1. 1. Welcome to the SEO Roadmap Webinar March 11, 2009 Cindy Turrietta, Search Marketing Specialist Heather Lutze Owner & Author “The Findability Formula”
  2. 2. What is SEO? <ul><li>Search Engine Optimization is the ART and SCIENCE of aligning what the search engines want with how you want to be “found.” </li></ul><ul><li>You want Page One visibility for all your keyword phrases that get CONVERSIONS & QUALITY TRAFFIC to your site. </li></ul>
  3. 3. SEO Roadmap <ul><li>Step 1: Theme & Assign Keywords </li></ul><ul><li>Step 2: Run Multi-Page Keyword Density Analysis </li></ul><ul><li>Step 3: Create Title and Meta tags </li></ul><ul><li>Step 4: Write new Web Site Page Copy </li></ul><ul><li>Step 5: Update Web Site </li></ul><ul><li>Step 6: Submit your Revised Web Site to Search Engines </li></ul><ul><li>Step 7: Track your Results </li></ul>
  4. 4. Step 1: Themeing Theme & Assign Keywords <ul><li>Apples, Bananas and Oranges vs. Fruit Salad </li></ul><ul><li>Map every page in your site </li></ul><ul><li>Keyword Research </li></ul><ul><ul><li>https:// </li></ul></ul><ul><ul><li>http:// / </li></ul></ul><ul><ul><li>http:// </li></ul></ul>
  5. 5. The Website Theme Wrong Way
  6. 7. The Website Theme Right Way
  7. 9. Step 2: Keyword Density Run Multipage Keyword Density Analysis <ul><li>Determine Top Competitor’s Keyword Density </li></ul><ul><ul><li>SEOToolset </li></ul></ul><ul><ul><li> keyword - density / </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Search for “Keyword Density Analysis Tool” </li></ul></ul>
  8. 10. Step 3: Create Title and Meta tags <ul><li>Where are they? </li></ul><ul><li>Why do they matter? </li></ul><ul><li>Unique Content that Matches Page Theme </li></ul>Title Tag appears in Browser Window
  9. 11. Step 4: Write new web site page copy <ul><li>Unique </li></ul><ul><li>Word Count Varies </li></ul><ul><li>Primary Focus : Good User Experience </li></ul>
  10. 12. Step 5: Update The Web Site <ul><li>You change pages or webmaster updates pages </li></ul><ul><li>CMS – Use your content management system </li></ul>
  11. 13. Step 6: Submit <ul><li>http:// </li></ul><ul><li>http:// search.Yahoo!.com/info/submit.html </li></ul><ul><li>http:// </li></ul>Submit Pages Only ONCE WARNING
  12. 14. Step 7: Track your Results <ul><li>Verify submission </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Find a Reporting Tool </li></ul><ul><ul><li>http://mikes-marketing- /ranking-reports/ </li></ul></ul>
  13. 15. Linking <ul><li>Inbound Links </li></ul>Website 1 <ul><ul><li>Reciprocal vs. Non Reciprocal </li></ul></ul><ul><ul><li>Keyword Rich Anchor Text </li></ul></ul>Website 2
  14. 16. <ul><li>Link Themeing </li></ul><ul><li>Easy Site to Navigate </li></ul>Linking Internal Links Home Page About Us Our Products
  15. 17. <ul><li>Outbound Links </li></ul><ul><li>Experts Link to Experts </li></ul><ul><li>Good User Experience </li></ul><ul><li>Linking with Reputable Sites </li></ul>Linking Website 2 Website 1
  16. 18. SEO Tool Kit <ul><li>Bruce Clay SEOToolset® </li></ul><ul><li>Bruce Clay free tools, </li></ul><ul><li>Google Webmaster Tools, /webmasters/tools </li></ul><ul><li>Yahoo! Site Explorer, http :// </li></ul><ul><li>MSN Webmaster Center, http:// </li></ul><ul><li>Robots.txt generator, </li></ul><ul><li>Ranking Reports, </li></ul>
  17. 19. Order Heather’s Book at and other key book retailers Tools and other resources available at Please contact me with any questions at 1-888-588-9326 Or [email_address] WEBINAR COMBO SPECIAL Now only $99 (regularly $151.95 ) The Book The Audio CD Set AND To Order call 1-888-588-9326. Any order will get a a BONUS CD SET TO GIVE TO A FELLOW WEB SITE OWNER!