Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Night 2 Next Level marketing

412 views

Published on

Night 2 Next Level series in Batesville, AR by the ASU Small Business and Technol

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Night 2 Next Level marketing

  1. 1. Arkansas State University Small Business and Technology Development Center
  2. 2.  ALL of the contact that anyone in your company has with anyone outside your company Marketing is NOT Advertising Marketing IS Motivation
  3. 3.  Complicated A Miracle Worker A Stage for Humor
  4. 4.  Helping Customers Achieve THEIR Goals A Process Not An Event Process of Building Lasting Relationships Repetition Focus on impact of the message rather than volume. Obsessed with benefits. Understand positioning and niches markets.
  5. 5. 1. Segmenting Your Market2. Know Your other Story Tellers3. Develop Target Groups4. Information Channels5. Target Needs/Wants6. Craft a Compelling Message7. Analyze Results8. Time Management Business Advantage: Marketing Your Business
  6. 6.  Be Customer Oriented NOT Self Focused People Care About Themselves (not you) Focus on Giving Not Taking
  7. 7.  Customers Make Most Purchase Decisions in their Unconscious Mind Repetition is Critical Right-Brained vs. Left-Brained
  8. 8.  Features – Characteristics that physically describe your product or service.  Benefits – Describes how the product or service will help the customer solve his/her problem.*REMEMBER—It’s the benefits that will sell the product, not the feature Business Advantage: Marketing Your Business
  9. 9.  TO SAVE  TO REDUCE ◦ Money ◦ Expenses ◦ Time ◦ Taxes ◦ Effort ◦ Liabilities ◦ Resurces ◦ Trouble TO INCREASE  TO IMPROVE ◦ Income ◦ Productivity ◦ Investment ◦ Confidence ◦ Future ◦ Appearance ◦ Personal relationships ◦ Peace of mindUnderstand the REAL MOTIVATION!
  10. 10.  Branded “Look” Be Consistent Your Location On the Phone On the Web
  11. 11.  Don’t Start by Focusing on the Sale Create Soft Steps to Purchase Begin by Focusing on Consent to Hear from You ◦ Offer Free Information ◦ Most Will Say “No” ◦ Cherish Those Who Say “Yes” Helps Build Relationships
  12. 12.  Your Most Valuable Asset Hold a Contest Ask for Referrals Don’t Abuse It
  13. 13.  What is a Call to Action? ◦ Subscribe ◦ Buy Now ◦ Go to Our Web Site Make it Obvious
  14. 14.  Understand WHY Customers Should Do Business with You Develop Your Follow Up Process ◦ Start with Your Current Customers Build a Customer Database You Can Use Look for Ways to Create Added Value Evaluate Your Attention to Detail ◦ Identify Problems and Opportunities for Improvement ◦ Fix Them Use and Refine Your Elevator Pitch Build Consent from New Prospects Identify Ways to Make Technology Work for You
  15. 15.  What product or service will you offer? List the features that are different or better than your competitor’s. What are the benefits of this product?Your benefits should be better than your competition, if not, how will you compel consumers to switch. Business Advantage: Marketing Your Business
  16. 16.  Who wants/needs what you are offering? Factors to consider—age, sex, income, race, musical taste, etc. Market is never “everyone.” Test your product/service using focus groups, on-line surveys, etc. Turn the results into a one- or two- sentence benefits statement.
  17. 17.  Geographics – ◦ Location, size of area, density, Demographics ◦ Age, gender, income, education, etc. Psychographics ◦ Lifestyle, rate of use, repetition of need, benefits Behaviors ◦ Need for fulfillment, level of knowledge, information sources, attitude,
  18. 18. BOTTOM LINE: KNOW YOUR CUSTOMERS WHO ARE THEY? WHERE ARE THEY? WHAT DO THEY NEED? HOW DO THEY MAKE BUYING DECISIONS? WHERE DO THEY BUY? HOW DO YOU REACH THEM WITH YOUR MESSAGE?
  19. 19.  Who is your competition? (List) ◦ Direct Competition ◦ Indirect Competition How do Customers Choose? ◦ Price or billing rates ◦ Reputation or image ◦ Visibility? Are brand names important
  20. 20.  Describe each of your main competitors by ◦ Size ◦ Market Share ◦ Comparative product quality ◦ Their apparent target market ◦ Availability of capital and resources ◦ Their marketing strategy
  21. 21.  Strengths and Weaknesses Compared to Yours Consider: ◦ Service ◦ Pricing ◦ Reputation ◦ Management ◦ Financial position ◦ Brand Awareness ◦ Technology ◦ Other that is important in your industry WHAT SEEMS TO BE THEIR STRATEGY?
  22. 22.  Fusion Partners What are they?
  23. 23.  Message and Channels Social Media Revolution 2012

×