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Facebook 202: Tools, Tips and Timing

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Powerpoint used in our Advanced Facebook marketing workshop offered by the ASU Small Business and Technology Development Center to area businesses Thursday, September 27th at the ASU Delta Center. Topics included leveraging Timeline features, Time management, Tools for creating content and scheduling

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Facebook 202: Tools, Tips and Timing

  1. 1. *By Herb Lawrence, Center DirectorAstate Small Business and Technology Development Center
  2. 2. Registration form and evaluation form – Please fill out the Attendee Record Form at the beginning of the seminarCopy of the slide presentationAdditional handouts *
  3. 3. 1. Setting our Cover Photo and Profile Picture2. Star, Hide, Pin3. Explore the Admin Panel4. Organizing Our Views and Apps5. Make the Most of About6. Enable Messages7. Name Change Opportunity *
  4. 4. Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!
  5. 5. *Attention Span of a Gnat*Lazy*Selfish*Not Rocket Scientists*Don’t have ESP Herb’s 5 Laws Online Consumers
  6. 6. * 40% Want Discounts/promotions * 63% Reconnect old friends* 39% Show support of Company * 59% Maintain personal contacts* 36% Get FREEBIES * 37% Stay on top of social life* 34% Stay informed * 30% Fill downtime guilty* 30% Updates on upcoming sales pleasure* 25% Exclusive Content * 30% play games *
  7. 7. See Infographic at Know Thy Customer Board
  8. 8. * How does Internet Marketing Sync with Your Overall Marketing Plan?* What Social and Online Marketing Do You Currently Use?* Specifically What DO YOU WANT Facebook to do for you? * What is the REASON You have a Page? * What do you WANT FANS TO DO? *
  9. 9. * 90% of “Likers” NEVER come back to your page!* At BEST… 20% of your Fans See Your Newsfeed Post* Today Post “Decay” is about 5 HOURS* Edgerank will SLAP YOU! * Up to 30% penalty for 3rd party posting to Facebook *
  10. 10. Photo of first Wal-Mart in Rogers in 1962*
  11. 11. * New: Cover Photo 851 X 315 pixels*Thou Shalt Not: * Price or purchase information * Any type of contact information * References to Facebook features (like, share, etc.) * Calls to Action (Get it Now or Tell Your Friends) * Misleading, deceptive or false covers *
  12. 12. *
  13. 13. * What Works? * Photo to showcase your products * Photo of people using your products * Photo of “secret” ingredients * Photo with unique selling point * Photo that gives inside look to your business * Photos that make visitor salivate * Photos that involve the audience* Change Cover Image often *
  14. 14. *
  15. 15. *
  16. 16. * 180 x180 pixels is your thumbnail scaled down to 32 x 32 * What works? * Logo * Image that is representative of your brand * Best to Be permanent * ASU SBTDC Facebook*
  17. 17. * You can Pin or Anchor a specific post to the top of the timeline for up to 7 days * Pinning a story prevents it from getting lost* Star Highlights the post and spreads across both columns* Downside…can’t Highlight AND Pin* Hide from Page takes off Timeline not newsfeed *Star, Hide or Pin
  18. 18. * You can now see Notifications* New Likes * And send private messages to them as your profile* Fans can now privately message your page * You can only respond, not initiate as your page* Insights* Page Tips* Also has drop down Manage (your edit), Build Audience, Help and Hide *Admin Panel
  19. 19. * Right below cover photo * Photos tab automatically first and can’t be moved * Allows for 12 apps to be shown (with drop down) * Only 4 can be featured in view * Choose View Apps Carefully * Can Customize images for each app 111 x 74 pixels* Good and Bad of the “Like” “Liked” button* ASU SBTDC Apps *
  20. 20. * http://facebook.com/twitter FB to Twitter* http://facebook.com/selectivetwitter #fb posts any tweets you end with #fb to page wall* http://facebook.com/networkedblogs pulls your blog feed into Facebook page* http://facebook.com/googleplustopages* http://www.facebook.com/youtubeapp *
  21. 21. * Static HTML http://apps.facebook.com/static_html_plus/* Tabsite http://tabsite.com* Involver http://involver.com* North Social http://northsocial.com* Fan Page Engine http://www.fanpageengine.com* TabPress http://apps.facebook.com/tabpress/ *
  22. 22. * On left below Cover Image* Grown from 70 characters to 170 characters* Perfect Call to Action* Can Include website links* However Local Business Pages display your local information (address or phone)* Can insert website in those options* Decide what is more important website or other contact* Edit About Description: admin panel>Manage Page> Basic Information*About Box
  23. 23. *Part of Admin Box Enabled messages perfect for private conversations with fans especially something sensitive like customer service issue*Customer must initiate*Your responses as your brand not individual*Can Turn off: *Admin Panel, Manage>>Edit Page>>Manage Permissions then uncheck Messages box *
  24. 24. * Wildfire http://wildfireapp.com* Strutta http://strutta.com* LikeOurBusiness http://likeourbusiness.com *
  25. 25. * Publish MORE Visual Content * Posts including a photo album or pic generate 2X more engagement than other post types * Think: photos, charts, infographics, Pinterest! * Feature Custom Tabs in Views & Apps for Lead Generation – No more default landing tab option * Edit Images that Appear in Your Views & App Bar * Make Sure Best Posts Appear on Timeline (Make sure default setting is “Allowed on timeline by checking “Everyone can post to ASU SBTDC timeline in the manage permissions section) * Pin a New Featured Promotion every 7 Days * Prepare a Schedule or Calendar for regular posting * Tie Facebook posts to your marketing campaigns *
  26. 26. * Hootsuite http://hootsuite.com* Buffer http://bufferapp.com/* Tweet Deck http://tweetdeck.com* BUT..BEST IS IN FACEBOOK STATUS! *
  27. 27. *Activity Log allows you to view, manage and organize all the posts on your page, even the ones you hid from timeline.*Able to filter stories by date or story type*View spam vs. photos vs. comments vs. posts*To Access Admin Panel, click Manage>>Use Activity Log *
  28. 28. Posting Content
  29. 29. Scheduling Posts
  30. 30. Tools to Create ContentSlideshare.com upload your PowerPoint, word documents, pdffiles, brochures, even video online to share with your audienceAnimoto.com Video creation and sharing tool that allows you to upload imagesand short video clips, add text, then mix with a great music library to share with yourfans.Storify.com Online curation site bring information fromGoogle, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation ofinformation in appealing format.YouTube – Fits as both a support tool and as its own social network. Shoot videofrom anywhere, upload to YouTube and share on your sites.Scoop.it Instantly curate and post interesting information on your social sites.http://www.scoop.it/t/arkansas-small-businessGet more information about Slideshare, Animoto and YouTube atour Storify article “Tools to Create GREAT Content”
  31. 31. Let’s Connect On-LineE-mail hlawrenc@astate.eduASU Small Biz Blog http://www.asbtdc-asu.comFacebook Page: http://www.facebook.com/asu.sbtdcFacebook Profile:http://www.facebook.com/herb.lawrenceTwitter: http://www.twitter.com/asbtdc_asuLinkedIn: http://www.LinkedIn.com/a/asusbtdc *

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