Social Media Analytics

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As Social Media is growing rapidly in the past few years, there is a need not only to monitor the impact but also understanding how to measure the effectiveness of Social Media Marketing. There are many tools and methods that taking the first step to capture these data. So what tools we can leverage and how we can justify the effectiveness of Social Media? We are going to discuss in more details on how to track the data and share your ideas on how we these data can be more relevant to your business.

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  • Right off the bat, the board saw the need for committees to tackle:\nAdvocacy\nEducation\nEvents\nInternational\nMembership/Sponsorship\nResearch\nStandards\nHelp standardize the terms, definitions, and best practices used by our entire industry.\nInfluence legislation that affects you and the web analytics industry as a whole.\nDevelop and implement training and certification programs thereby strengthening the professionalism of our entire trade.\nUnite web analytic professionals, consultants, and end-users to discuss, combine forces and powerfully promote our common interests worldwide.\n\n
  • Founded in 2005 by Web Analytics Demystified Senior Partner Eric T. Peterson, Web Analytics Wednesday has become the single most popular social network and networking event in the digital measurement sector. Organized by local hosts, paid for by generous sponsors, and enjoyed by over 10,000 people worldwide, Web Analytics Wednesday is the event for web analysts.\nWeb Analytics Wednesday events happen all over the world, on all five major continents, in hundreds of cities each year. No matter your position, experience, or location if you do digital measurement you are welcome at Web Analytics Wednesday.\n\n
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  • Social Media Analytics

    1. 1. Social
Media
Analy.csKenneth
Kwok
‐
Managing
Director © 2010 Beehive Strategy
    2. 2. © 2010 Beehive Strategy
    3. 3.  Establish
in
2010 © 2010 Beehive Strategy
    4. 4.  Establish
in
2010 Focus
on
Digital
Strategy
 © 2010 Beehive Strategy
    5. 5.  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 © 2010 Beehive Strategy
    6. 6.  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 Web
Analy.cs
Associa.on
Member © 2010 Beehive Strategy
    7. 7.  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 Web
Analy.cs
Associa.on
Member Yahoo!
Web
Analy.cs
Consultant © 2010 Beehive Strategy
    8. 8.  Establish
in
2010 Focus
on
Digital
Strategy
 Cer.fied
Web
Analyst
 Web
Analy.cs
Associa.on
Member Yahoo!
Web
Analy.cs
Consultant Follow
Web
Analy.c
Code
of
Ethics © 2010 Beehive Strategy
    9. 9.  Establish
in
2010  Focus
on
Digital
Strategy
  Cer.fied
Web
Analyst
  Web
Analy.cs
Associa.on
Member  Yahoo!
Web
Analy.cs
Consultant  Follow
Web
Analy.c
Code
of
Ethicsbeehivestrategy.com facebook.com/beehivestrategy @beehivestrategy © 2010 Beehive Strategy
    10. 10. © 2010 Beehive Strategy
    11. 11. © 2010 Beehive Strategy
    12. 12.  Our
Mission Providing
a
plaJorm
to
share
and
discuss
 the
new
digital
era.
No
maMer
who
you
 are
or
how
you
relate
to
the
web.
By
 applying
web
or
data
driven
analysis
will
 open
up
a
new
dimension
and
approach
 compare
to
the
tradi.onal
 methodologies.
 Our
Goal  Share
Web
Analy.c
Knowledge  Develop
local
talent  Networking © 2010 Beehive Strategy
    13. 13. © 2010 Beehive Strategy
    14. 14. In
2010… © 2010 Beehive Strategy
    15. 15. In
2010…  7,782
Visits
&
16,150
Page
Views © 2010 Beehive Strategy
    16. 16. In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans © 2010 Beehive Strategy
    17. 17. In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit © 2010 Beehive Strategy
    18. 18. In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday © 2010 Beehive Strategy
    19. 19. In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday  Google,
Yahoo!
&
Baidu
Analy.cs
Research © 2010 Beehive Strategy
    20. 20. In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday  Google,
Yahoo!
&
Baidu
Analy.cs
Research  Introduce
Beehive
Methodology © 2010 Beehive Strategy
    21. 21. In
2010…  7,782
Visits
&
16,150
Page
Views  54
Posts,
1,363
Tweets
&
320
Fans  8
Web
Analy.cs
Wednesday
+
1
Web
Analy.cs
Summit  300+
people
aMended
Web
Analy.cs
Wednesday  Google,
Yahoo!
&
Baidu
Analy.cs
Research  Introduce
Beehive
Methodology  Invited
major
web
analy.cs
vendor
to
our
events © 2010 Beehive Strategy
    22. 22. @beehivestrategy @hkwebanaly<cs 
 Twi?er
Hash
Tag#SMWHK
+
#HKWAW © 2010 Beehive Strategy
    23. 23. © 2010 Beehive Strategy
    24. 24. © 2010 Beehive Strategy
    25. 25. © 2010 Beehive Strategy
    26. 26. © 2010 Beehive Strategy
    27. 27. © 2010 Beehive Strategy
    28. 28. © 2010 Beehive Strategy
    29. 29. © 2010 Beehive Strategy
    30. 30. © 2010 Beehive Strategy
    31. 31. © 2010 Beehive Strategy
    32. 32. © 2010 Beehive Strategy
    33. 33. © 2010 Beehive Strategy
    34. 34. © 2010 Beehive Strategy
    35. 35. © 2010 Beehive Strategy
    36. 36. © 2010 Beehive Strategy
    37. 37. © 2010 Beehive Strategy
    38. 38. © 2010 Beehive Strategy
    39. 39. © 2010 Beehive Strategy
    40. 40. © 2010 Beehive Strategy
    41. 41. © 2010 Beehive Strategy
    42. 42. © 2010 Beehive Strategy
    43. 43. © 2010 Beehive Strategy
    44. 44. © 2010 Beehive Strategy
    45. 45. © 2010 Beehive Strategy
    46. 46. © 2010 Beehive Strategy
    47. 47. © 2010 Beehive Strategy
    48. 48. © 2010 Beehive Strategy
    49. 49. © 2010 Beehive Strategy
    50. 50. © 2010 Beehive Strategy
    51. 51. © 2010 Beehive Strategy
    52. 52. © 2010 Beehive Strategy
    53. 53. © 2010 Beehive Strategy
    54. 54. © 2010 Beehive Strategy
    55. 55. © 2010 Beehive Strategy
    56. 56. © 2010 Beehive Strategy
    57. 57. © 2010 Beehive Strategy
    58. 58. © 2010 Beehive Strategy
    59. 59. © 2010 Beehive Strategy
    60. 60. © 2010 Beehive Strategy
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    62. 62. © 2010 Beehive Strategy
    63. 63. © 2010 Beehive Strategy
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    65. 65. © 2010 Beehive Strategy
    66. 66. © 2010 Beehive Strategy
    67. 67. © 2010 Beehive Strategy
    68. 68. © 2010 Beehive Strategy
    69. 69. © 2010 Beehive Strategy
    70. 70. © 2010 Beehive Strategy
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    74. 74. © 2010 Beehive Strategy
    75. 75. © 2010 Beehive Strategy
    76. 76. © 2010 Beehive Strategy
    77. 77. © 2010 Beehive Strategy
    78. 78. THANK
YOU! Kenneth
Kwok
‐
Managing
Director kenkwok@beehivestrategy.com +
852
9868
2110beehivestrategy.com facebook.com/beehivestrategy @beehivestrategy

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