Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hong Kong Web Analytics Wednesday #8

779 views

Published on

This is the last Web Analytics Wednesday for 2010. Again, thanks for all the support this year and we are looking forward to see everyone again in 2011. Hope everyone enjoy pulling out your smartphone and using QR Code to track offline media. Now if you open up any computer magazine, you should see more and more usage of QR Code. Normally it will be around the Apps Review section but most of them are not tracking any data.

The presentation is uploaded and you can look at that below. If you are interest to discuss more about how to track offline media, please do let me know as we need more data to prove this concept. Sorry we didn't take much photo that night as I cannot present and take photo at the same time.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Hong Kong Web Analytics Wednesday #8

  1. 1. 15th December, 2010 (19:00 – 22:00) <br />Support by:<br />Sponsor by:<br />Partnership with:<br />
  2. 2. Agenda<br />19:00 – 19:30 Reception Open<br />19:30 – 19:45 Update on Hong Kong WAW<br />19:45 – 20:45 How to track offline media?<br />20:45 – 21:15 Q&A<br />21:15 – 22:00 Networking<br />
  3. 3. Hong Kong Web Analytics Wednesday<br />TWITTER HASH TAG<br />#HKWAW<br />
  4. 4. Web Analytic Summit 2010<br />
  5. 5. Hong Kong Web Analytics Wednesday<br /><ul><li>After 1 year
  6. 6. 6,650 Visits & 13,755 Page Views
  7. 7. 44 Posts, 1,060 Tweets & 288 Fans
  8. 8. 7 Web Analytics Wednesday
  9. 9. 200+ people attended Web Analytics Wednesday
  10. 10. Alexa Rank – Global 883,024, China 197,316, Hong Kong 14,580
  11. 11. Google, Yahoo! & Baidu Analytics Research
  12. 12. Invited Webtrends, Coremetrics, Omniture & k-matrix to our events
  13. 13. Support 3 other local events
  14. 14. Introduce Beehive Methodology</li></li></ul><li>Hong Kong Web Analytics Wednesday<br />2011 PLAN<br />2 Streams<br />Education Outside WAW<br />Web Analytics Summit 2011<br />
  15. 15. How to track media offline?<br />
  16. 16. Current Issues<br />Not able to justify offline media cost and acquisition!<br />Cannot track user interaction when user are not connect online!<br />
  17. 17. What we can leverage?<br />Something already in the market!<br />Smart Phone (Phone with Camera)<br />Bit.ly – QR Code<br />Internet Connection<br />Google Analytics<br />
  18. 18. How this work in real life?<br />Smart Phone<br />QR Code<br />Internet Connection<br />Google Analytics<br />
  19. 19. Real life test!<br />Download a QR Code Reader<br />
  20. 20. Real life test!<br />
  21. 21. LET SEE THE RESULT!<br />
  22. 22. K11 QR Code Promotion<br /><ul><li>iPhone
  23. 23. QR Reader
  24. 24. Facebook
  25. 25. Offline Materials</li></li></ul><li>Jusco Bar Code Promotion<br /><ul><li>iPhone App
  26. 26. Physical Barcode Scanner</li></li></ul><li>Hong Kong Wed Analytics Wednesday<br />Facebook– Fan Pagehttp://www.facebook.com/hkwebanalytics<br />Twitter http://twitter.com/hkwebanalytics<br />LinkedInhttp://www.linkedin.com/groups?gid=2509558<br />FriendFeedhttp://friendfeed.com/hongkongwebanalytics<br />RSShttp://www.hongkongwebanalytics.com/feed/<br />Emailadmin@hongkongwebanalytics.com<br />
  27. 27. Questions & Answers<br />

×