Modern Family Lifestyle Survey Target: Hong Kong families Age: 18-60 Fieldwork: 14-21 Jan, 2013 Format: Phone survey Samples: 517
Device HK family on averageProliferation owns more than 5 devices. 60% consider it important to access and share information flexibly using different devices.
Information Over 60% agreeOverload technology can help them get more organized. Top 3 tasks that people need an effective IT tool 1. Sending and receiving emails 2. Organizing events 3. Managing and sharing calendar
Anywhere More than 70% haveAccess family members, friends or business connections abroad. Skype is the most popular tool for overseas communications.
Work-LifeBalance Over 60% think they are managing their personal matters effectively. Most agree technology can help them get more organized and save time.
Time isMoney Save 1.5 hours a day if they are more organized. More than half willing to use money to buy an extra hour, with average amount of >$1,000.
Same vision: Make HK a better place to live & support its development as a cloud hub Software leader: 1 billion Office users worldwide Cloud capability: A great solution for busy families/individuals with multiple devices Customer benefit: True value and delightful capabilities
New and selected existing HKBNcustomers to register designated “Access”packages with monthly fee as low asHK$168 100M broadband service with Steady Speed Guarantee HKBN Wi-Fi service – 7,000 hotspots One-year free subscription of Office 365 Home Premium
Summary One Office, 5 devices Cloud connected Always up to date Complete Office Microsoft & Hong Kong Broadband Partnership