Plan your company’s European excursion with care                                   PAGE 57                                ...
April 2011       CONTENTS                                       Pirate of the Random World                                ...
CONTENTS                              April 2011                                                                          ...
MAIL              Crisp and refreshing                                                                                    ...
EDITOR’S LETTER           Down New RoadsGrowing up,entrepreneurship wasn’t aword I heard very often,if at all. In my famil...
BEHIND THE SCENES                                                Companies at the Heart of Everyday Life             Exhib...
Salar Jung Museum, Hyderabad                     03.03.11 12:45 PM           Cooling solutions           Besides kacchi bi...
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News, Ideas & Trends in Brief                                                                                      LAUNCH ...
LAUNCHIntegrating Design with Manufacturing...                                                        The Tickerneed to sp...
LAUNCHinc. data bank                                  Crunching the numbers                                               ...
LAUNCH                                                                                                             RESEARC...
LAUNCHCashing Their Tees OffA burst of growth,splashed with colourThey might let their customers dictate designs, but,Navn...
PASSIONS                         Life Outside the Office             Abishek Laxminaryan’s relationship with             t...
Abishek Laxminarayan    Lawn Tennis“This is a dummy pq.real pq is tk. This is adummy pq, real pq is     tk tk tk tk.”     ...
EARN YOUR SPURS BY JESSIE PAUL               What do you say after you say hello?               Marketers continue to rely...
EARN YOUR SPURSAlso, what about the game itself? How              customers to provide a little information       these so...
INNOVATION                              Companies on the Cutting Edge               Waste to energy               India pr...
URJA Cakes        Growithus                      “This is a win-win                     situation for social,             ...
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Your Business Toolbox                                                                              THE GOODS              ...
THE GOODS Products + Services                                     The Power of Portable Drives                            ...
Work + Play     THE GOODS                               Face-off                               Clever games for couch pota...
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
Inc India Vol 2 Issue 03 April 2011%5 B1%5 D
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Inc India Vol 2 Issue 03 April 2011%5 B1%5 D

  1. 1. Plan your company’s European excursion with care PAGE 57 HOW I DID IT VINEET GUPTA PARABOLIC DRUG & JAMBOREE SThe Magazine for Growing Companies PAGE 52 Khemlani has made aTake a peek clean sweepinto the minds of the facadeof great accessentrepreneursPAGE 34 business PAGE 42 Wealth “The question has changed from will Guardian survive, to how big it can be?” —Ashutosh Garg Over the Counter Guardian Lifecare has 230 stores and 170 crore in revenue. But, Ashutosh Garg’s health fix has just begun. PAGE 26April 2011 | 150 | Volume 02 | Issue 03A 9.9 Media Publication
  2. 2. April 2011 CONTENTS Pirate of the Random World He is young, hip and hates exercise—read how Jatin Varma keeps a check on his young staff. 26 46 52 42 The Perfect How I Got Good at How I Did It Access, Prescription Making Money Vineet Gupta Uninterrupted In just seven years, Ashutosh Or, what I learned from 20 A serial entrepreneur, Vineet With the help of ropes, Garg has built Guardian years of selling shoes, Gupta gave up studying at cradles and trolleys that Lifecare into a 170 crore computers, weaponry, Yale to start a small travel up tall, glass pharmacy retail chain. His books, and software. manufacturing unit. He now buildings, Ashok Khemlani next shot at health will by jason fried owns and manages several has created a 60 crore come from adding 100 companies, including the facade access business. stores every year. 650 crore Parabolic Drugs, by shreyasi singh by shreyasi singh and Jamboree, a leading test preparation centre. by pooja kothari 34 How Great Entrepreneurs Think Here’s the short version: they like action. The long version involves a number of insights gleaned from a fascinating study of highly-accomplished company builders. by leigh buchananPHOTOGRAPH BY SUBHOJIT PAUL THIS EDITION OF INC. MAGAZINE is published under license from Mansueto Ventures LLC, New York, New York. Editorial items on the cover appearing on pages 11-12, 23, 34-40, 46-51, and 62-63 were all originally published in the United States edition of Inc. magazine Ashutosh Garg, founder of Guardian Lifecare, a pharmacy and are the copyright property of Mansueto Ventures, LLC, which reserves all rights. Copyright © 2009 and 2010 Mansueto retail chain. Photographed by Subhojit Paul in Gurgaon. Ventures, LLC. The following are trademarks of Mansueto Ventures, LLC: Inc., Inc. 500. Cover design by PC Anoop. APRIL 2011 | INC. | 1
  3. 3. CONTENTS April 2011 5706 16 2105 Editor’s Letter 18 Innovation 68 Legacy An eco-friendly energy cake Anant Pai, 1929-201106 Behind the Scenes made from industrial waste. A storyteller who weaved colour intoCompanies that keep India’s young lives with Amar Chitra Katha.busiest and third-largestmuseum in mint condition. 21 The Goods Notebooks that are easy on09 Launch your pocket STRATEGY Integrating design with Keep Keylogger at bay 57 GOING GLOBAL manufacturing for profits Sturdy portable drives A European Excursion—how Indian companies A research initiative Anti-virus software: Titanium should prepare for the journey The Ticker Maximum Security 2011 The Inc. Data Bank A battle of gaming consoles An entry level SLR camera for 59 SALES & MARKETING A Skimmer’s Guide to your travels Selling reminders to those who forget Brainsteering: A Better Approach to Breakthrough Teresa Mayer uses Evernote 60 ELEVATOR PITCH Ideas, by Kevin P. Coyne Things Sheetal Thakur cannot It sells mini-meals in boxes. Can Ashish Sondhi How the University of Utah live without raise 30 crore to take Indian In a Box all over surpassed MIT the country? Research Corner: A Guidebook, No. 3 gullibility index for financial How to design your office. 62 SALES & MARKETING bubbles? Find the Guidebook following How to create a killer e-mail newsletter page 24.14 Passions 64 The Way I WorkAbishek Laxminarayan has Jatin Varma didn’t know much about the mediascored many a points on and off industry. But, with a team of young collegethe court with his tennis swings. graduates, he’s got a cracking storyboard for Twenty Onwards Media. When not answering16 Earn Your Spurs every mail in his inbox, he enjoys thinking upJessie Paul irreverent jibes with his team.Make sure your brands go as told to sunaina sehgalbeyond just saying hello.2 | INC. | APRIL 2011
  4. 4. MAIL Crisp and refreshing THE WAY I WORK Rajyasree Sen MARCH 2011 Cooking up a storm of bytes PAGE 64 I happened to read Inc. for the first time RAMES How UNITED BY AMBITION H GROVER today while I was travelling. I must say, it built the CMS gro PAGE 54 up Augment the reality of your was different, refreshing and crisp. I must Get clear brand about your company’s PAGE 57 future congratulate you, though I picked it up PAGE 40 quite late (issue 12). Keep up the good work. All the best. UNITED BY AMBITION The MAGAZINE for GROWING COMPANIES —AKASH SINGHVI, Mindspright Consultants, Mumbai UDAY CHALLU and VISHAL DHAR have built iYogi into a Rs-250 crore tech support business in four years. Now, they’re chasing billion-dollar dreams. PAGE 32 March 2011 | 150 | Volume 02 | Issue 02 A 9.9 Media PublicationCouldn’t put it down Help us learn more For those who dareI was ready to start off on a trip when I Hearty congratulations to you and your It gives a deeper understanding of new andreceived Inc. India’s special February issue. As I team for having successfully completed a interesting ventures, and ideas that peoplewas going away on an extended trip, I really year. I’ve been enjoying the informative are implementing. Daring to do is a bigdidn’t have the time to read through a maga- stories of success that can be found in achievement; your magazine showcaseszine. But, I could not resist opening the first your magazine. May I suggest you also these individuals beautifully.few pages. Before I knew it, I was through to include a section of disaster stories, for all nagessh pannaswamithe last page. This is a great magazine with of us to learn and understand which mis- Curry-Nation Brand Conversations, Mumbaisimple and inspiring stories. I have been read- takes to avoid.ing the past few issues. Frankly, in the first few ashwin shahissues, the cover looked more like an ad jour- On e-mail To submit a letter, or alert us to an error, writenal. But the content is engaging. to us at inc.india@9dot9.in Letters may be vikash mittersain edited for space and style. Submission Managing Director, Nazara Technologies, Mumbai constitutes permission to use. MANAGING DIRECTOR: DR PRAMATH RAJ SINHA COMMUNITY TEAM OFFICE ADDRESS PRINTER & PUBLISHER: ANURADHA DAS MATHUR PRODUCT MANAGER: MAHESH RAVI NINE DOT NINE MEDIAWORX PVT LTD SENIOR MANAGER: SHREYA PILANI A-262, DEFENCE COLONY, NEW DELHI–110 024 EDITORIAL ASSOCIATE: DEEPIKA SHARMA MANAGING EDITOR: SHREYASI SINGH FOR ANY QUERIES, PLEASE CONTACT US AT HELP@9DOT9.IN CONSULTANT FEATURES EDITOR: PAYEL MUKHERJEE SALES & MARKETING ASSISTANT FEATURES EDITOR: ROHINI BANERJEE VICE PRESIDENT: NAVEEN CHAND SINGH PUBLISHED, PRINTED AND OWNED BY FEATURE WRITER: SUNAINA SEHGAL NATIONAL MANAGER (EVENTS AND SPECIAL PROJECTS): NINE DOT NINE MEDIAWORX PRIVATE LIMITED. CO-ORDINATOR: AKHIL BERY MAHANTESH GODI PUBLISHED AND PRINTED ON THEIR BEHALF BY REGIONAL MANAGER (SOUTH & WEST) ANURADHA DAS MATHUR. PUBLISHED AT A-262, DESIGN VINODH K (+ 91 97407 14817) DEFENCE COLONY, NEW DELHI–110 024 SR CREATIVE DIRECTOR: JAYAN K NARAYANAN NATIONAL SALES MANAGER (INC. INDIA) PRINTED AT SILVER POINT PRESS PVT LTD., A-403, TTC ART DIRECTOR: BINESH SREEDHARAN PRANAV SARAN (+ 91 98117 77113) IND. AREA, NEAR ANTHONY MOTORS, MAHAPE, NAVI ASSOCIATE ART DIRECTOR: ANIL VK MANAGER (KOLKATA) MUMBAI-400701, DISTRICT THANE SR VISUALISER: PC ANOOP JAYANTA BHATTACHARYA (+91 93318 29284) EDITOR: ANURADHA DAS MATHUR SR DESIGNERS: PRASANTH TR, ANIL T, JOFFY JOSE ANOOP VERMA, NV BAIJU, VINOD SHINDE PRODUCTION & LOGISTICS & CHANDER DANGE SR GENERAL MANAGER (OPERATIONS) DESIGNERS: SRISTI MAURYA, SUNEESH K SHIVSHANKAR M HIREMATH SHIGIL N & CHARU DWIVEDI PRODUCTION EXECUTIVE CHIEF PHOTOGRAPHER: SUBHOJIT PAUL VILAS MHATRE PHOTOGRAPHER: JITEN GANDHI LOGISTICS MP SINGH, MOHD. ANSARI4 | INC. | APRIL 2011
  5. 5. EDITOR’S LETTER Down New RoadsGrowing up,entrepreneurship wasn’t aword I heard very often,if at all. In my family,we were raised to become bureaucrats, doctors, lawyers, bankers,and only over the last decade or so, corporate warriors. Business wasmost definitely a taboo word. And, even becoming a journalist, like Idid, was an unusual career choice. But, like many of the entrepreneurs we feature in this maga- graduate gives up admission to the prestigious Yale University,zine tell us often—what you don’t inherit, you value more. For and buys an ailing styrofoam plant instead. Since then, he’sthem, the thrill lies in creating new roadmaps, where discover- built multiples businesses both in manufacturing and services.ies are stumbled upon, not pencilled in years in advance. Read his fascinating account on Page 52.Thanks to my entrepreneur-husband, I am today fortunate to As “entre-philes”, a term I borrow from my senior colleague,live such a life, as well. Anuradha, we marvel at how entrepreneurs create what they It’s a sentiment, I know, Vera Garg, wife of Ashutosh Garg, do. On Page 34, get a glimpse inside the minds of some great who we feature on our cover this entrepreneurs in our special feature from the US edition. time, will agree with. Along with I sincerely hope you enjoy this issue. It’s a special one for me, most others, she didn’t think it was and your comments, feedback and suggestions will make itTHINGS I LEARNT wise of Garg to leave his highly suc- more so. Do write in.IN THIS ISSUE cessful corporate career to open, of Don’t take no for an all things, a “chemist” store in Gurg- answer. Ashok Khemlani aon in 2003. That outing has grown didn’t till he got a into Guardian Lifecare, a 230-outlet bank guarantee. pharmacy, health and wellness Shreyasi Singh An idea might not retail chain. And, Vera says she now shreyasi.singh@9dot9.in always be everything. “tells everybody I meet” to become Execution is crucial. an entrepreneur. There’s no one right Garg found his “calling” when he way of doing was 46 years old. Will he also envy, anything, especially managing like I do, Vineet Gupta’s clarity of employees. Point vision? It isn’t often that a young taken, Jatin Varma. Indian Institute of Technology (IIT) APRIL 2011 | INC. | 5
  6. 6. BEHIND THE SCENES Companies at the Heart of Everyday Life Exhibits Aurangzeb’s sword and Noor Jehan’s dagger are some of the 430,000 deadly, or simply eye- popping Indian, oriental or western curios that find their place in Salar Jung Museum. Many are showcased in glass exhibits made by Kitply Industries. Founded in 1982 by P.K. Goenka, Kitply employs a staff of 10,000 and more, and has 30 sales offices. It is spread across a network of more than1,000 dealers in the Middle East, Bangladesh, Pakistan and Nepal. Security systems Salar Jung Museum is bit of a guards’ nightmare– last year around 11 lakh visitors came through its doors, making it India’s busiest. Keeping its lines in order and visitors in place is Pune-based Honeywell Automation which has installed the museum’s security and fire alarm systems. The 900 core company was founded by Anant Maheshwar in 1988, and has 2,500 employees.6 | INC. | APRIL 2011
  7. 7. Salar Jung Museum, Hyderabad 03.03.11 12:45 PM Cooling solutions Besides kacchi biryani, spices and colourful bangles, the City of Pearls is known for its strong Deccan sun. Visitors beat the heat by taking refuge in the confines of Salar Jung’s centrally air-conditioned halls, thanks to Blue Star, a cooling company founded in 1943 by Mohan T. Advani. There are few banks, offices, restaurants and factories in India that would not have used their air conditioners and water coolers. The company is today valued at a cool 2,500 crore. Restoration services Located on the Musi river, Salar Jung was founded in 1951. It has three main buildings—Central, Eastern (Mir Laiq Ali Khan Bhavan) and Western Blocks (Mir Turab Ali Khan Bhavan). Of the 38 galleries in the museum, 14 were refurbished by Nawab Kasim Ali Khan Associates. Besides modernising the auditorium and galleries, the 6-employee company, established in 1976 by Kasim Ali Khan, has also worked on the overall look of the building.PHOTOGRAPH BY ARSHANAPALLY PRABHAKAR RAO REPORTED BY SUNAINA SEHGAL & DEEPIKA SHARMA
  8. 8. AD
  9. 9. News, Ideas & Trends in Brief LAUNCH FOCUS A green initiative A Truly Long Life Let Dell help reduce your e-waste Computer manufacturer Dell has launched a first-of-its-kind initiative for recycling laptop bat- teries in India. Consumers can now recycle old lithium ion laptop batteries and reduce e-waste. The Dell Free Laptop Battery Recycling Programme is free for Innovate or Lose Out consumers. It began as a two- (From left to right) month pilot starting February Kumar Kandaswami, 11, in Mumbai, Delhi and Chen- Balaji Sahu, N.D. nai, and will extend to other Wagh and Rafiq parts of the country. Somani at the panel When consumers return discussion. their non-working lithium ion batteries from the Dell range ofIntegrating Design with computers for recycling, Dell will offer a discount of 500 onManufacturing for Profits the purchase of a replacement laptop battery.Session draws product honchos Dell was the first company to provide consumers with free It was quite the picnic in Pune with loads of “PLM talk” thrown in. For those uninitiated, and convenient recycling world- PLM stands for Product Lifecycle Management. It is a software or tool that helps manage wide and began offering the ser- vice in India in 2006. a product’s life cycle–since its conception, design and manufacture, to its service and The company’s policy is to introduction to the market. offer consumers free recyclingAt a recent Pune event, designers, engi- firm to make its mark in the global mar- for any Dell branded product atneers, manufacturing firms and business ket. He based his talk on a recent survey anytime, and free recycling ofdecision makers from local industries, conducted by Deloitte. Kandaswami other branded products with the purchase of a new Dell product. got together for an interactive session on focused on macro-level areas that, he felt, Last year, the computer makerthe need for “efficient design” and the Indian manufacturers needed to focus on had launched its “Dell Go Greenimpact of designing in a very competitive to improve their shares. Challenge” that invited consum-global market. Rafiq Somani, area vice president and ers to share ideas and innova- Experts who lent their support to the country manager of PTC, spoke on the tions on green technology through photographs or videosevent included, Kumar Kandaswami, myriad product development pressures online. Head to the nearest Dellsenior director, Deloitte Touche Tohmastu that senior managers and executives face outlet. And do your bit to prevent(India). He delivered his presentation on in the Indian manufacturing sector. In e-waste from entering landfills.the need for innovation in the Indian India, especially, manufacturing leaders —Inc. Indiamanufacturing sector and how it helps a continued on the next page APRIL 2011 | INC. | 9
  10. 10. LAUNCHIntegrating Design with Manufacturing... The Tickerneed to spend most of their time Focusing on the growing needin “chaos” management; leaving for “proper product designing” School’s started folks!them little time to think of inno- in the shortest time, and process India’s largest listed edu-vations in terms of product and innovation by including cus- cation firm, Educompprocess development. tomer needs assessment, Balaji Solutions, founded by Rafiq went on to elaborate said: “Competition can be Shantanu Prakash, hashow product lifecycle manage- avoided by cleverly integrating launched the India Educa-ment helps companies collect design and manufacturing. This prakash tion Fund, with 50 croredata from different quarters is a key tool. To not only rake in from its kitty. It’s first(people in and out of the com- profit, but to make a break investment has gone to Beacon Learning, apany) through communication through. With this marriage of management and services provider for HEIs...and collaboration, and config- innovation and manufacturing, Health is wealth, so believes Amrutanjanures them to create a single cen- difficulties in implementing Healthcare that picked up Fruitnik, a beveragetralised source as a reference for cost, quality and productivity owned by Sivaproduct development. With become simpler.” Soft Drink, forexamples from several interna- “Understanding require- 26.2 crore...tionally known firms, he ments; a component’s design per- From the body topointed out the importance and formance parameters, the soul, US- manufacturing con- based dating site straints and variations of Ignighter, has short and long term man- raised $3 million ufacturing chains, firms in Series A fund- can innovate to surprise ing from a group the customers. An under- of high-profile a fruitful acquistion standing of the process is investors, required. It may be engi- including Indian angels Rajan Anandan, Sasha neered through innova- Mirchandani, and Sunjay Guleria, CEO of Exclu- tion for better cost, sively.in. Founded in 2008, Ignighter was com- quality and productivity. pelled to focus on India as its traffic from theWise Words Rafiq Somani would ratherhave people innovate, than negotiate. Also, internal manufac- rao country grew exponentially. With two mil- turing standards can be lion subscribers and growing, Ignighterneed for strong technologies and developed for both design and will use the funds to set up a centretools, as a back end process to process point of view. But, this here...On more concrete matters,capture data and store them— standard must be updated time Baring Private Equity Partners India, isand build the next version of a to time,” he added. Wagh empha- reportedly ready to invest 475 crore inproduct with higher quality, and sised on the need of interacting Delhi-based Oriental Structuralin a safer and economic way. with customers to get an idea Engineers, which specialises He also stressed on the need of the products that are in constructing runways andto capture the customers’ (or end finding demand in the highways…Down south,users’) thoughts and involve market. IT applications Probe Equity Research,them in product development— ease the design pro- an investment researchthe process popularly called cesses and help col- and analytics firm,co-creation of products. lect, classify, analyse raised early-stage The discussions got really and incorporate data funding from Accelanimated when panelists began while designing. This Ventures...To celebratefielding questions from the audi- helps substantially in its tenth year, Arvindence. Besides Rafiq and Kumar, bringing out the right prod- Rao’s OnMobile Global,N.D. Wagh, vice president, Kir- uct, and one that wins the recently announced a one forloskar Brothers, and Balaji Sahu, market.—P.K. Chatterjee one bonus issue of equityhead of manufacturing at shares to all its sharehold-Gabriel India, also shared their ers. It’s their way of sayingexperiences. thank you.—Inc. India10 | INC. | APRIL 2011
  11. 11. LAUNCHinc. data bank Crunching the numbers A skimmer’sWORKING WOMEN GLOBAL ENTREPRENEURS guide to the latest Number of bureaucratic procedures required business to establish a business: books The book: Brainsteering: A Better Approach to Breakthrough Ideas, by Kevin P. Coyne and Shawn T. Coyne; HarperBusiness. In the United States In China The big idea: Ask and ye shall (New York City): (Shanghai): conceive. Idea generation struc- tured around questions that 6 14 send the mind down unfamiliar THE WORLD BANK paths is far more fruitful than out-of-the-box free-for-alls. The backstory: The brothers BUSINESS COSTS OFFICE LIFE Coyne are former McKinseyites The average annual Portion of American who run their own boutique con- cost per employee workplaces that provide sulting firm, The Coyne Partner- of complying with coffee to employees: ship. They have spent more than federal regulations: a decade refining their approach $7,755 33% to idea creation for clients. Large businesses If you read nothing else: The (more than chapter on developing effective 500 employees) questions analyses queriesIncrease since 2000 in thenumber of management $10,585 that produce good answers. Such questions identify cus- Small businesses Portion of workers who tomer problems and revealpositions in US companies (fewer than describe the coffee as: approaches that don’t fall underheld by women 20 employees) standard operating procedures.US GOVERNMENT ACCOUNTABILITY OFFICE SMALL BUSINESS ADMINISTRATION 54% 30% The chapter on balancing TOLERABLE GREAT creativity and analysis walks readers through a remarkablyTAXES detailed and illuminating exe-Number of audits conducted Average additional gesis of a new-business idea—by the IRS on individual taxes collected per a service that refuels cars whilecompany owners in 2008: audited return: they sit in a parking lot all day. Ask and ye shall receive: 6% 10% Those uninspired to develop OTHER TERRIBLETREASURY INSPECTOR GENERAL FOR TAX ADMINISTRATION BRAUN RESEARCH: REUTERS their questions can loot from the 101 examples in the appen- dix. For example: How would our product change if it were tailored for every customer? Or:EMPLOYMENT GROWTH INDUSTRY Who is our single most success-Increase in small-business ful salesperson, and what doeshires in November 2010 he or she say about our productcompared with a year earlier: that is different from what an5.1% average salesperson says? 2001 2010 Rigor rating: 8 (1=Who MovedIncrease in average Approximate increase in the number of My Cheese?; 10=Good to Great).paycheck for that period: distilleries nation wide from 2001 to 2010: Though they don’t always name ANTHONY VERDE0.6% 750% their subjects, the Coynes draw on more than 130 companySUREPAYROLL DISTILLED SPIRITS COUNCIL OF THE UNITED STATES examples. —Leigh Buchanan —Compiled by John Kador APRIL 2011 | INC. | 11
  12. 12. LAUNCH RESEARCH CORNERMove Controlling bubblesOver MITUtah hasa new techpowerhouseThe University of Utah launchedmore start-ups based on facultyresearch in 2009 than any othersingle university, according to themost recent survey from the Asso-ciation of University TechnologyManagers. Utah, thanks to its six- The study: “Bubbles, Gullibility,year-old Technology Venture and Other Challenges for Eco- nomics, Psychology, Sociology,Development programme, bested and Information Sciences,” byeven MIT, the survey’s reigning Andrew Odlyzko, the School ofchampion. Utah started 19 busi- Mathematics at the Universitynesses, including a wastewater- of Minnesota, published onmanagement company and a FirstMonday.org.pharmaceutical company working Business Creator University of Utah’s Jack Brittain The thesis: Even the moston HIV and AIDS drugs. And, it savvy business leaders suc-did all this with only a quarter of cumb to speculative frenzy. ButMIT’s $1.4 billion budget. Inc. reporter Issie Lapowsky spoke with the programme’s head, warning signs are sometimesJack Brittain, about the path to success. present. Therefore, building a “gullibility index” could help investors and policy-makersHow has the university changed its approach to commercialising technology? identify irrational behaviour.Universities are often so focused on getting reimbursements that they try toget money way too early. We quit worrying about reimbursements and looked at the The method: Odlyzko analyses financial bubbles, including thelong-term view. Our university now views returns as creating businesses in our commu- most recent real estate frenzynities that employ our graduates. Of the 111 companies we’ve spun off in the past five and the resulting financialyears, 90 of them are based in Utah. And their survival rate is remarkably high. crisis. He gives tech bubbles especially close scrutiny, quan-What do you offer your start-ups to help them become sustainable businesses? tifying, for example, the extent to which telecom companies inWe fund legal expenses, accounting and finance services, websites and working space. That the late 1990s overestimatedcosts us about $500,000 a year. What really matters, though, is product development. Our demand for internet capacity.average expenditure is only around $1,200 per prototype, but we’ve seen that a small invest-ment in people who have expertise can make a big difference. Intriguing point: Bubbles have a positive side: they foster excitement and contribute toWhat plans do you have for the programme? progress. For example, manyWe’re in the process of offering our services to small regional universities, which have of the survivors of the dot-cominteresting things going on but don’t have the capacity to bring them to market. We can bust, such as Google, Amazon,handle that for them for free. We want to help inventive people in all of higher education and eBay, are today’s Web traf-be part of the innovation economy. fic and e-commerce leaders. The takeaway: A gullibility indexHow do you get students involved? can be constructed by quantify-Students are in every piece of this. We have a big health-sciences centre, so we produce ing indicators such as investora lot of medical devices. One of our most successful companies, Catheter Connections, expectations of annual returnsmakes an infection-control device for catheters. Bio-engineering students worked on of 20 per cent or higher. Odlyzko plans to use social networking COURTESY SUBJECTthe product development. Students wrote the business plan. Our venture fund, also all stu- sites as he works to establish adents, created a document to shop around to investors, who now share ownership. We call gullibility index within the nextthis total mission integration, and we’re evangelical about it. few years.—J.J. McCorvey12 | INC. | APRIL 2011
  13. 13. LAUNCHCashing Their Tees OffA burst of growth,splashed with colourThey might let their customers dictate designs, but,Navneet Rai and Kashyap Dalal, co-founders of Ink-fruit, an e-commerce tee shirt store that uses crowdsourcing to build its catalogue, have perfected their ownblueprint for growth. The young entrepreneurs, bothalumni of IIT Bombay, recently raised a reported $3million from SAIF Partners, an early stage venture cap-ital firm. Earlier, Inkfruit had got angel investmentsfrom Seedfund partners Anand Lunia and MaheshMurthy. Now, Rai and Dalal are inking in wild plans toincrease their 100,000 plus customers, and becomeIndia’s defining graphic tee shirt company.How do you plan to use these funds?RAI: We will mainly use the money for productexpansion—help artists take their creativity beyondtee shirts to umbrellas and laptop bags. We’ll alsospend on a state-of-the-art user interface. Touch andfeel is very important for a company like ours. Buy-ing clothes is different from buying railway or movietickets. You need to let your customers experienceyour brand online, so they trust you enough to buy.Technology should help us get over trust deficit. The Smiles Pile Up With tee shirts under their belt, DalalDALAL: Participation is the core to our business. We (right) and Rai are now looking for other canvasses.need to play good hosts to people visiting us, toinvest in customer experience. Our IT infrastructureneeds to be robust, appealing and intuitive. That is our biggestconcern right now. It is our top priority for this year. We are in big shops, they found it easier to make a purchase on our web-hunting for great talent in this space. site. Still, the main focus remains on e-commerce, offline growth will come from more business in the stores we are present in, notWhen you are not worried about cash, is it easier to be truly by adding stores.creative? Do you want to go all out now?DALAL: Inkfruit is not just about being wildly creative. We want You began the company on a lark. Did you see yourselvesto give people a wide range of designs to choose from. We want reaching here? Personally, how does it feel to have raisedto capture every person’s frame of mind, every style, every aes- venture capital (VC) funding?thetic. We don’t want to be niche players, or to work in a certain DALAL: When we began, it was more about having fun. Wezone. We attract all kinds of designs and artists from the crazy to wanted to enjoy the ride. As things have moved on, the passionthe normal. The point is to let our customers decide. now is to take the company to places. The enjoyment comes more out of increasing the scope of Inkfruit.Will you expand your physical presence after this infusion of RAI: It’s been a very fulfilling and rewarding journey up to here.capital? These events are milestones for us. They help on many levels.RAI: We are not saying no to offline availabilities to reach the When you see your parents, telling neighbours and relativescustomer. We are present in 350 multiple brand outlets in 18 that our boys are doing well, it feels great. It’s normal for moststates of the country, and are also tying up with B2B customers. parents to discourage entrepreneurship. They are anxiousE-commerce is one channel to reach the customer, and even here because they fear things might not work. Something like thiswe are attracting bulk buyers. We had gone offline because we helps build faith.had seen it helped us break the trust. If people had seen our stuff —Shreyasi SinghPHOTOGRAPH BY JITEN GANDHI APRIL 2011 | INC. | 13
  14. 14. PASSIONS Life Outside the Office Abishek Laxminaryan’s relationship with tennis began innocuously enough. He started playing when he was just five, because he wanted to be cool, like his elder brother. But, the backhands and aces scored a match point for life. Laxminarayan, founder and co-CEO of venture capital firm Indavest, coached under C.G. Krishna Bhupathi, tennis ace Mahesh Bhupathi’s father. His regular playmate growing up was Rohan Bopanna, one of India’s top rankers today. Ranked in the Top 300 in the world in the juniors, Laxminarayan was good enough to turn pro, but academics eventually won out in his choice of career. Tennis helped here, too. “I got into Cornell University because of the credits I earned playing.” He also met his business partner, Greg Artz, on-court at Cornell. Their partnership scores equally well off the court too. Laxminarayan makes sure he swings in 10 hours of play every month, and his favourite opponent is former coach Bhupathi Senior. Professionally Speaking Expert coaching can cost from anything 30,000 to a lakh Favourite Players Roger Federer Rohan Bopanna His Match Points Participated in multiple tournaments in Japan, Philippines, Brunei, Bangladesh and Sri Lanka as a junior player More recently, reached the semi-finals of the Father and Son Championship at Indiranagar Club in Bengaluru with his father14 | INC. | APRIL 2011
  15. 15. Abishek Laxminarayan Lawn Tennis“This is a dummy pq.real pq is tk. This is adummy pq, real pq is tk tk tk tk.” —This is a pq attribute “Tennis is a tough game. You lose often. It teaches you to take losses in your stride, but also never to give up.” PHOTOGRAPH BY S. RADHAKRISHNA REPORTED BY SUNAINA SEHGAL
  16. 16. EARN YOUR SPURS BY JESSIE PAUL What do you say after you say hello? Marketers continue to rely on old tricks that stop at saying hello. Learn how to make friends for life.I was at the India vs England World Cupmatch in Bengaluru, and was, as always, awedby the money that goes into these things. Everybrand that could afford it had hopped on to thebandwagon, burning tonnes of money to “con-nect” with you, dear consumer. Ever moreinnovative ways are now used to sell every inchof televisable ground with branding on thegrass, the stadium (with changing videosscreens to further optimise the usage) and theCastrol “worm” and Yahoo!’s sound meter. But, the focus of almost all media was justto say “hello”, not to continue the conversation.Many did try a multimedia approach, but withno interaction. For example, Reebok promotedits Zigtech shoes on the screen and on theground, and flew a blimp shaped like a shoe. Ablimp? Really, Reebok? The first advertising blimp was used in 1912(by Swiss chocolatier Suchard, for those inter-ested) and I was rather surprised that it’s still asupporting media for a brand as high-tech andyouth-oriented as Reebok. What surprised meeven more was that when I went to the refresh-ment area there was no demo booth to try onthe shoe—surely a loss of opportunity toaddress a 45,000-strong stadium crowd. For a country where everyone seems to have amobile phone growing out of their ears (and, espe-cially for a match that had Reliance as a key spon-sor) the absence of mobile advertising was jarring. Here are some ideas I thought count on purchase. They could have then enticed people tothey could have tried—Reebok could have asked attendees to sign up to receive stay subscribed for further promo codes. The objectivepromo codes during the match with the possibility of winning a small freebie. Also, should be to create a virtual Reebok community thatif this promo code was taken to a showroom within three days, they would get a dis- embraces every Reebok customer in India.16 | INC. | APRIL 2011 ILLUSTRATION BY PC ANOOP
  17. 17. EARN YOUR SPURSAlso, what about the game itself? How customers to provide a little information these solutions do is apply technology toabout some audience interaction? For when they’re in the shop buying stuff. This automate the process of insights and allowexample, how about having the audience doesn’t need to be personally identifiable, you to direct resources where it would bevote through SMS or online what the next but you will get a good idea about the gen- most fertile.stroke should be? That gets shown on the eral demographics of your target audience. To my knowledge a few folks in Indiascreen. If the player actually plays what Then when you sponsor a big sports event, have started doing some bits of this,the audience wants, he gets, say, double you could ask attendees to wear your brand though I am not aware of any compnaythe runs. Just imagine—the population of of shoe and announce an SMS draw for the that deploys it fully. One mobile operatorIndia determining the play! (Cricket fans, shoe you are launching, or for limited edi- used social media to understand whichplease don’t burn the magazine, this is just tion shoe-laces. (You could also tie up with locations would be more susceptible toan idea.) a sports-drink fellow sponsor to offer a free conversion once Mobile Number Portabil- In the tech world, disruptive technolo- drink to those spotted in your shoes, ity (MNP) came in. An FMCG companygies—mobile, social, cloud, analytics, game thereby benefiting both of you.) used social media to understand the foodtheory, and video and unified communica- Now that you have permission to con- habits of its customers and to get a directtions—are getting a lot of mindshare, accord- tact them, you can ask them to sign up as insight into the stock situation at theiring to Ray Wang of Constellation Research. fans on your social media presence. Those local outlets. I used Facebook and TwitterOf these, mobile, social, analytics, game theoryand videos are exciting to marketers becausethey allow them to have a conversation withcustomers and potential buyers unobtrusively It’s cheaper to sell to existing, loyal customersand at the right time, which is called the“moment of truth”. (For example, being hun- than to new ones—this isgry and bored at midnight in a hotel is amoment of truth - that’s why hotels have pre-mium priced mini-bars.) So, let’s assume you want to drive a con- what Social CRM does.versation beyond just the hello. Thinkabout what you would do in the real world. 1. Understand a little bit about the per- sites allow you to monitor their conversa- to provide my publisher real-time stockson: demographics, culture, quirks. You tions and step in immediately if something status of my book, No Money Marketing,would do this either by studying him visu- requires your attention. You can also apply at retail outlets.ally or asking around, or both. analytics on that data to understand prob- There’s another reason to do this—if 2. After you have said hello, you would lem spots and identify areas for potential you don’t have listening and insight distilla-chat about a few simple things like the innovation. If you and your “fans” have tion mechanisms in place, you may beweather, a person’s education or maybe, enabled some form of geo-location track- missing out on important conversationswhere they work. ing you could ping them every time they and thoughts your customers are sharing 3. If you are the organised type, you are near your retail shop and offer them a among themselves. What customers hearwould then file this away into your spot incentive to step in. from other customers will always be moreaddress book. Over time, you would ensure that they credible than anything a brand says. And 4. A “nice to meet you” note would go never look at another brand because you with SMS and high-speed access, it’s veryout, and if both of you are on Facebook or are taking such good care of them. simple today to receive a feedback fromLinkedIn you’d request to connect. India is a country with a lot of pent-up friends or watch a review video on the go. 5. The next time you’re doing some- demand. So it is very possible to meet For all the millions spent on cricketthing you think this person maybe inter- sales targets by addressing a fresh audi- advertising, the morning after, not one ofested in, you’re likely to ping him. ence every time. And therefore, after-sales those brands has moved me closer to a 6. When you have a big social occasion service falls by the wayside. Hoping that purchase. A question of hello, goodbye?(say a wedding) you would send out an poor service won’t catch up with you is ainvitation. If you really want them to short-term strategy. In the long run, it isattend, a personal visit maybe necessary. cheaper to sell to existing, loyal customers Sounds simple? Well, using technology, than to new ones—which is what Social Jessie Paul is the CEO of Paul Writer, a firm thatbrands can pretty much replicate this pro- CRM, described above does. Generally also hosts India’s largest community of B2B market-cess. For example, let’s assume you’re a speaking, we also have a huge shortage of ers at paulwriter.com. She is the author ofsports shoe company. You can ask your talent—given the rising demand. What No Money Marketing . APRIL 2011 | INC. | 17
  18. 18. INNOVATION Companies on the Cutting Edge Waste to energy India produces around 5 million tonnes of pig iron waste every year. Environmental scientist Dr A.K. Singh has dug out good news from this sludge—a way to recycle it by combining it with clay and agro- waste (read: husk). The result— URJA Cakes. Recognised by the DST-Lockheed Martin India Inno- vation Growth Programme, each cake burns up to four hours with temperatures reaching nearly 700 degree Celsius and saves 40 per cent energy. These also emit 237 per cent less carbon dioxide than wood. In two years, Singh has sold more than one lakh cakes. As a matter of fact Each 400 gram disc costs 5 Cakes weigh from 400 grams (domestic use) to 2 kilograms (industrial use) Perforations help the cakes burn faster 35 per cent cheaper than the available subsidised LPG cylinder Mixed with 20 per cent clay; these ignite faster than ordinary fuel18 | INC. | APRIL 2011
  19. 19. URJA Cakes Growithus “This is a win-win situation for social, economic and environmental verticals.” — Dr A.K. Singh, founder and CEO, Growithus Consulting and MarketingPHOTOGRAPH BY SUBHOJIT PAUL REPORTED BY SUNAINA SEHGAL & AKHIL BERY
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  21. 21. Your Business Toolbox THE GOODS Go Mobile on a Budget Best new notebooks in the market Notebooks have moved beyond basic functionalities, and can easily give three year old desktops a run for their money. The new products are enriched with strong processing power, graphics hardware, lots of RAM, storage space, good looks, and best of all, attractive pricing. Here’s what four recent launches priced under 40,000 can do for you.—Inc. India ASUS X52J ASUS P52F ACER ASPIRE 4820T ACER 5742G The X52J is an attractive note- The ASUS P52F is 15.6 inches, Acer Aspire 4820T edges even At 2.6 kilograms, and with a book with a bright red lid and and has a much faster proces- the best notebooks thanks to its display size of 15.6 inches, the appealing graphics. The ASUS sor than its marginally costlier superior battery performance. Acer 5742G is definitely not the logo is embossed in steel—a sibling. But, it makes do with It scores with its very handy sort of machine you’ll want to smart touch. The Radeon HD integrated (Intel) graphics. battery and optimized power tote around a lot. The 5742G is 6370 graphics and Core i3 pro- ASUS upped the RAM by 1 GB consumption, both of which well built and looks rather cessor ensures it’s no slouch, to 4 GB, which makes sense ensure a whopping 427 minutes suave—the floating keypad and the large, flat keys get high because integrated graphics of backup even while playing works well. The trackpad when points in the usability depart- will utilise main system mem- back a .VOB file—that’s a shade you want to pinch zoom isn’t as ment. The keys also have great ory, leaving less memory for OS over seven hours. Many of you accurate as desired. But, a ded- tactile feedback which and application use. With a will find the smart grey colour icated graphic solution—a enhances usability. Biometrics matte, black finish, this is a in tone with your business GeForce GT 540M is a big add- login is supported via facial great corporate notebook, also meeting dress code. But, this is on. It has a good CPU, strong recognition, and the trackpad because of its hard drive pro- strictly for those on the go. It GPU and 3 GB of RAM, with 500 incorporates basic gesture- tection. The cushioning built has limited graphics power, so GB of storage. Its HDMI featurePowered by: based controls. The trackpad into the notebook protects the you won’t be able to use it for means that you can hook it up lacks precision though. drive from sharp impacts. your gaming needs. to your HDTV as well. price: 38,799 price: 37,999 price: 35,999 price: 38,990 APRIL 2011 | INC. | 21
  22. 22. THE GOODS Products + Services The Power of Portable Drives Carry your world along with these sturdy drives Your laptops have your life stored in them—important presentations, documents, and valuable memories in photographs and videos. To transfer these easily, or to have them on the go with you, check these portable drives out.—Inc. India IOMEGA EGO ITB USB 3.0 DRIVE Backward compatible, this drive has a super-speed USB 3.0 interface that allows you to write speeds of around 90 MB/s andHACK AWARE read speeds of 92MB/s. This is a goodStay safe by three-time jump of 28 MB/s write and 27 MB/s read speeds obtained on USB 2.0keeping this ports. Competitively priced at 6,999, thedeadly hacking easy to carry, eGo, weighs 02.3kg, and hasprogramme at dimensions of 131 x 93 x 26 mm. It’s sleek and black, and looks well built. No wondera distance it boasts about being the market leader inKeylogger is a programme that external hard drive solutions!is capable of tracking andtransmitting the keys struckon the keyboard of any A-DATA NH-03computer system. It can record This gives exceptional performance with fastinstant messages, e-mails and data transfer speeds, up to 120MB/s. It alsoany information you type at any includes a 256-bit AES encryption softwaretime on your keyboard. The that will keep personal data safe. It has afiles can be saved to a specific thermal vent design which effectively dissi-location or e-mailed to another pates heat although its glossy finish mayperson. The software also heat things up. At 5,600 for 1TB, it makestraces e-mail addresses used for a great value for money data storageand all website URLs visited by solution. It wins our vote for build quality,you. The tool runs in invisible performance and attractive pricing. But, itmode and is protected by the would’ve been nice to have more features.hacker through a password!One can hardly tell its dreadfulexistence. Even if it is detected,the password does not allowthe user to uninstall it.If such a programme were toinfect your system, then thehacker will be able to get PHOTOGRAPHS COURTESY COMPANYaccess to passwords of every SQUEAKY CLEANaccount you log into (think yourbank and credit card accounts). An anti-virus softwareRemove a Keylogger from your guarantees maximum protectionsystem by running a good anti- The highest level offering from Trend Micro, the Titaniumspyware programme. You can Maximum Security 2011 is certainly user-friendly. One canalso go in for a comprehensive install it in just a few clicks. It has another advantage—itonline scan. uses cloud security technology and real time antivirus toIf you have a Windows-based defend the hardware immediately. This means one doessystem, then not have to wait for updates. Priced at 1,200 for a singleWindows Live OneCare user, the suite is not very copious though in terms of fea-(http://onecare.live.com) is a tures—it lacks a USB vaccine and firewall. But, a 10 GBgood option. It’s a free service, online backup is a good addition.but it’s only available if you are min requirements os: Windows 7/ Vista / XP Powered by:using a genuine Windows cpu: 450 MHz +operating system. ram: 256 MB +22 | INC. | APRIL 2011
  23. 23. Work + Play THE GOODS Face-off Clever games for couch potatoes A hard day at work may have been your excuse to skip the gym and head home for some quality time with the telly. But, with the new generation of motion gaming, there’s no FIRST PERSON dearth of action even as a couch potato. Check out these consoles.—Inc. India How I use Evernote to stay organised teresa meyer owner, stage a star, cincinnati My company helps people stage NINTENDO WII MICROSOFT KINECT SONY PLAYSTATION MOVE their homes for sale. It’s hard to Nintendo revolutionised the Microsoft went a step ahead Sony has introduced its India keep track of all details. So, last gaming scene in 2006 with a and launched motion sensor pricing for Move, its latest year, I did a Google search technology that, till then, gaming’s next step—full-body version. The good news—it is for small business organising existed only in sci-fi movies— gaming. There are no con- incredibly priced. A combina- and a web-based tool called motion sensors. Their first trols to work here. Kinect tion of the PS 3 system, the Evernote came up. I’ve been attempt didn’t offer the best responds to how you move. PS Eye camera and the PS using it ever since. control, an issue that Nin- So, if you want to kick, then Move motion control, Move’s After setting up a free tendo overcame with Motion- kick. As you play, Kinect cre- motion gaming technology is account, you can type notes, Plus (2009). Now the new Wii ates a digital skeleton of your housed in the pairing of the clip out webpages, and upload consoles come packed with avatar based on depth data. motion controller and eye files or photos and assign Wii Sports, Wii Sports Resort So, sensors process the camera. The sphere at the them to different Evernote and the ability to create Mii movement and translate it end of the motion controller “notebooks.” I create a note- characters. Wireless motion into game play. Simply put, allows the eye camera to book for each of my clients, controls are now possible the game is about all of you— pinpoint movement and posi- label it with the property name, with the Wii Remote Plus arms, legs, knees and hips. tion which is translated into and assign searchable tags to controller. Amateurs will To get into the game, you’ll game play. Non-gamers will it. Then, I fill it with proposals, point, swing and slice. If we need to get off the couch. find it easy to play even if contracts, bills, and informa- could ask for more, it would Caution: With limited games they’ve never played before. tion such as home security be to give the graphics on offer, hardcore gamers will With great graphics and codes. I have a variety of note- a fresh lease of life. not be very impressed. sound quality, regular gam- books, including one filled with price: 14,990 price: 9,990 ers will relish it, too. web clippings of light fixtures. (Starting price, with console) (Without the Xbox) price: 1,899 Evernote integrates with a number of programmes and devices. Its Microsoft Outlook plug-in, for example, lets me SHOWCASE send client e-mails directly to their notebooks. I can also scan Canon Powershot G12 a document or image on my While on holiday, it’s always nice to have an entry-level SLR that offers great image quality, portable Doxie scanner and and helps you capture memories. Canon’s latest offering–G12–is perfect for amateur pho- save it directly to Evernote. My tographers, who want a lot of manual controls and a smaller, lighter body. It offers good per- online account syncs with my formance for every day shooting. At base ISO does a decent job. Like all Canon cameras, the Evernote iPhone app, so I can G12 also produces life-like colours with pull up information when I’m minimal manual intervention. visiting clients. I recently upgraded toPHOTOGRAPHS COURTESY COMPANY The result looks natural to the eye, instead of being artificially boosted. Evernote’s premium version, sensor: 10-megapixel, CCD which costs $5 a month. Now, iso range: 80-3200 I can store up to 1GB of data aperture range: f2.8-f4.5 zoom: 28-140 (5x) and allow my assistants to add weight: 401 grams and edit notebook contents. —As told to J.J. McCorvey APRIL 2011 | INC. | 23

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