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LinkedIn Quick Tips for CCTB Members - March 17, 2010 Webinar

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tips and insights to maximize LinkedIn for Chicago Convention & Tourism Bureau Members

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LinkedIn Quick Tips for CCTB Members - March 17, 2010 Webinar

  1. 1. LinkedIn Essentials: Quick Tips on CCTB’s Members-Only Group March 17, 2010 Facilitator: Jennifer H.G. Connelly Manager of CCTB’s Members-Only LinkedIn Group; President of JC Marketing Consultancy LLC ; CCTB Member
  2. 2. Goals for the Webinar <ul><li>< GOAL 1 > </li></ul><ul><li>Making the Most Out of 30 Minutes – the 50/50 rule and the worksheet </li></ul><ul><li>< GOAL 2 > </li></ul><ul><li>Engaging with CCTB’s LinkedIn Members-Only Group </li></ul><ul><li>< GOAL 3 > </li></ul><ul><li>Helping You to Be More Productive </li></ul><ul><li>< GOAL 4 > </li></ul><ul><li>Highlighting the Power of “Beta” </li></ul><ul><li>< GOAL 5 > </li></ul><ul><li>Building Your Action Plan </li></ul>
  3. 3. Why We’re Here < No1 > LinkedIn = inter-connected network of 60 million professionals (150 industries; 200 countries) < No2 > LinkedIn = connecting the world’s professionals to make them more productive and successful < No3 > CCTB on LinkedIn = representative industry network of nearly 1,000 CCTB members (#1 in the CVB category on LinkedIn) < No4 > CCTB on LinkedIn = an exclusive platform for CCTB members to exchange ideas, share breaking news, and find opportunities that promote Chicago as a world-class meetings, conventions and global leisure destination
  4. 4. Enhance Your Personal Profile <ul><li>< QUICK TIP #1 > </li></ul><ul><li>Personal Profile should be current, well-written and reflective of your expertise. </li></ul>
  5. 5. Enhance Your Company Profile <ul><li>< QUICK TIP #2 > </li></ul><ul><li>Company Profile should be established, maintained and inclusive </li></ul><ul><li>of keywords relative to your industry. </li></ul>
  6. 6. Interact with the CCTB Members-Only Group <ul><li>< QUICK TIP #3 > </li></ul><ul><li>Join the CCTB LinkedIn Group and encourage colleagues to join </li></ul><ul><li>(all employees of CCTB member organizations are eligible to join the group). </li></ul>
  7. 7. Initiate or Comment on Member Discussions < QUICK TIP #4 > Strengthen your personal and organizational brand by posting insights that resonate and provide value to the CCTB membership at-large.
  8. 8. Access and Share Industry News <ul><li>< QUICK TIP #5 > </li></ul><ul><li>Build awareness within the CCTB member community by sharing </li></ul><ul><li>pertinent news and industry updates. </li></ul>
  9. 9. Target Your Job Opportunities <ul><li>< QUICK TIP #6 > </li></ul><ul><li>Reach a target audience by utilizing the Jobs tab within the CCTB Members- </li></ul><ul><li>Only Group. It’s free, stays up for 14 days and can be re-posted at any time. </li></ul>
  10. 10. Integrate Your Event Promotion and Communications <ul><li>< QUICK TIP #7 > </li></ul><ul><li>Shine a spotlight on events you’re involved with – be it as an attendee, </li></ul><ul><li>speaker, exhibitor or owner.   LinkedIn Event URLs are well optimized in Google. </li></ul>
  11. 11. Gather Market Intelligence through Search <ul><li>< QUICK TIP #8 > </li></ul><ul><li>Experiment with LinkedIn’s powerful search toolbar to gather intelligence on people, </li></ul><ul><li>companies, groups, jobs and the “answers” section. Test out a “saved searches” </li></ul><ul><li>people search by specific criteria. You can have up to 3 saved searches at a time. </li></ul>
  12. 12. Beta Test the Effectiveness of Applications < QUICK TIP #9 > Browse the Application Directory listing and select an application that suits your needs. Examples include using Box.Net to include a file with your Discussion post or using LinkedIn Polls to get insights from your connections.
  13. 13. Lend Your Subject Matter Expertise with LI Answers < QUICK TIP #10 > Search by keyword or category in the “Answers” section and identify best practices in both the “answer” and the “question” formats.
  14. 14. Quick Tips Recap <ul><li>< QUICK TIP #1 > </li></ul><ul><li>Personal Profile should be current, well-written and reflective of your expertise. </li></ul><ul><li>< QUICK TIP #2 > </li></ul><ul><li>Company Profile should be established, maintained and inclusive of keywords </li></ul><ul><li>relative to your industry. </li></ul><ul><li>< QUICK TIP #3 > </li></ul><ul><li>Join the CCTB LinkedIn Group and encourage colleagues to join. </li></ul><ul><li>< QUICK TIP #4 > </li></ul><ul><li>Strengthen your personal and organizational brand by posting insights </li></ul><ul><li>that resonate and provide value to the CCTB membership at-large. </li></ul>
  15. 15. <ul><li>< QUICK TIP #5 > </li></ul><ul><li>Build awareness within the CCTB member community by sharing </li></ul><ul><li>pertinent news and industry updates. </li></ul><ul><li>< QUICK TIP #6 > </li></ul><ul><li>Reach a target audience by utilizing the Jobs tab within </li></ul><ul><li>the CCTB Members-Only Group. </li></ul><ul><li>< QUICK TIP #7 > </li></ul><ul><li>Shine a spotlight on events you’re involved with – </li></ul><ul><li>be it as an attendee, speaker, exhibitor or owner. </li></ul>Quick Tips Recap
  16. 16. <ul><li>< QUICK TIP #8 > </li></ul><ul><li>Experiment with LinkedIn’s powerful search toolbar to gather intelligence </li></ul><ul><li>on people, companies, groups, jobs and the “answers” section. </li></ul><ul><li>< QUICK TIP #9 > </li></ul><ul><li>Browse the Application Directory and beta test an application </li></ul><ul><li>that fits your needs. </li></ul><ul><li>< QUICK TIP #10 > </li></ul><ul><li>Search by keyword or category in the “Answers” section and identify </li></ul><ul><li>best practices in both the “answer” and the “question” formats. </li></ul>Quick Tips Recap
  17. 17. Additional Links and Resources CCTB LinkedIn Members-Only Group: http://www.linkedin.com/groupRegistration?gid=2193099 LinkedIn Learning Center: http://learn.linkedin.com LinkedIn Short Video: http://www.youtube.com/watch?v=IzT3JVUGUzM LinkedIn Blog: http://blog.linkedin.com LinkedIn Account Types: http://www.linkedin.com/static?key=business_info_more&trk=acct_set_compare Social Media News & Tips: http://mashable.com Contact Info: Jennifer Connelly email: [email_address] LinkedIn: http://www.linkedin.com/in/jenniferhgconnelly

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