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Solar powered mobile phone battery . New product Development

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Solar powered mobile phone battery . New product Development

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Solar powered mobile phone battery . New product Development

  1. 1. Group – 1 Section –B Gurupada Mishra Dipti Ranjan Bhoi Aveek Saha Barun Kumar Jagmohan Pattnaik Abhishek Pratap Singh 12202079 12202077 12202072 12202244 12202081 12202063
  2. 2.  The Solar-Powered Mobile Phone Battery is a product which is totally new to the society and from this the customers will be deeply benefited . The product is very much easy to handle and the functionality of this product is not very complex . It is both eco-friendly and will have no negative impacts on the consumers health.
  3. 3.  To create product awareness among consumers like long distance travelers, for villagers who are found of mobile phone but not able to use it due unavailability of electricity in their village and also for defense people.  To create multiple distribution channels, so that the product reach the consumer just in time.  To achieve breakeven in the initial year of its inception.
  4. 4.  It is clean , clear and easy to use.  It maximize the life of battery-- because solar energy produce direct D.C power when exposed to sunlight. This is exactly the same what your battery want. By saturating the lead plates with this pure D.C electrons in a slow and steady manner on a daily basis.  Low maintenance -- Since solar battery consumes no fuel , no other additional parts to wear out , there are no need of any maintenance.
  5. 5.  Due to shortage of electricity in rural areas , the chargeability of cell phones has becomes a major issue in the market.  Our product is basically targeted to the rural customers who are suffering from this issues.  Depending on the purchasing power parity of the customers , our product is very cheaply priced , so that the customers can avail it easily. Customers Employees Distributors Vendors Sources of New-Product Ideas Competitors R&D Consultants
  6. 6.  Marketing factors:  Potential Market size.  Relationship to competing products.  Access to suitable physical distribution system.  Fits into acceptable pricing structure.  Production factors:  Compatibility with existing product lines.  Availability of technical skills to produce the products.  Agreement with any legal requirements.  Cost and availability of new resources required. • Development Factors: • Available time and human resource. • Development difficulties and risk of failures. • Financial Factors: • Compatibility of production cost with financial resources. • Capital investment resources needed and available.
  7. 7.  In the initial stages the expected market demand is 60-70%.  Mobile phone sales in India grew by 16 per cent to 218 million units in 2012 , on the back of rising demand for smartphones, a study by market research group IDC said.  The expected market growth is 10-20% .  The factors responsible for the growth of our product:  Electricity.  Political intervention.  Health awareness.
  8. 8.  We want to start from some rural areas and we want to penetrate to other semi urban areas having potential demand.  Initially we will focus on preliminary promotion activities keeping the price factor in mind and strengthening the distribution strategy , as the product will be entering into the rural market.  The packaging , branding and labelling does not need much attention which will ultimately help us in minimizing the cost of production.
  9. 9.  We will be testing our product in some rural areas of Orissa , in which we will target the following prospects :  Small mobile retailers , recharge shops .  Our company employees and limited numbers of customers.  Creating a good distribution channel by allowing discounts and giving incentives to wholesaler , retailers for better cross selling of our products.
  10. 10.  We will directly go to the customers and give product specific demonstration and will distribute brochures and leaflets to various retailers , distributors and even in small kirana stores .  Local Newspaper ads. And other print medias.  Direct Marketing: Employment of aggressive sales force to increase brand awareness and direct sales.  Bulk sales: Targeting mobile phone companies in a tie up to sell our product through its distribution channels.  Promoting our products in various mob gathering places like melas , local festivals.  More than everything we will focus on word of mouth publicity by providing excellent product and services at affordable prices

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