Unified Intelligence

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Presentation given by Hjalmar Gislason, CEO of DataMarket at WARC 2014 in London, January 16, 2014

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Unified Intelligence

  1. 1. F I N D A N D U N D E R S TA N D D ATA Unified Intelligence
  2. 2. External Market Intelligence (trackers, surveys) Internal Business Intelligence Historic Strategic intelligence (forecasts, outlooks, predictions) Corporate plans, projections & forecasts Future
  3. 3. External CMO’s World Internal Market Intelligence (trackers, surveys) Business Intelligence Historic Strategic intelligence (forecasts, outlooks, predictions) Corporate plans, projections & forecasts Future
  4. 4. External Market Intelligence (trackers, surveys) Internal Business Intelligence Historic Strategic intelligence (forecasts, outlooks, predictions) Corporate plans, projections & forecasts Future
  5. 5. External Market Intelligence (trackers, surveys) Internal COO’s World Business Intelligence Historic Strategic intelligence (forecasts, outlooks, predictions) Corporate plans, projections & forecasts Future
  6. 6. External Market Intelligence (trackers, surveys) Internal Business Intelligence Historic Strategic intelligence (forecasts, outlooks, predictions) Corporate plans, projections & forecasts Future
  7. 7. Síminn Age Vodafone Age 65 + 65 + 60-64 60-64 55-59 55-59 50-54 50-54 45-49 45-49 40-44 40-44 35-39 35-39 30-34 30-34 25-29 25-29 20-24 20-24 16-19 16-19 20000 10000 0 10000 20000 Tal Age 20000 10000 50-54 45-49 45-49 40-44 40-44 35-39 35-39 30-34 30-34 25-29 25-29 20-24 20000 55-59 50-54 10000 60-64 55-59 20000 65 + 60-64 10000 Nova Age 65 + 0 20-24 16-19 16-19 20000 10000 0 10000 20000 Other operators Age 20000 Age 65 + 55-59 50-54 50-54 45-49 45-49 40-44 40-44 35-39 35-39 30-34 30-34 25-29 25-29 20-24 20-24 16-19 No mobile subscription 60-64 55-59 0 65 + 60-64 10000 16-19 20000 10000 0 10000 20000 20000 10000 Sources: Statistics Iceland Capacent Gallup (Consumption and Lifestyle Survey 2011) 0 10000 20000
  8. 8. Unified Intelligence Decision makers YOU * Market research + STM information
  9. 9. Unified Intelligence Business Intelligence Decision makers YOU * Market research + STM information
  10. 10. Unified Intelligence Business Intelligence Decision makers Market Intelligence * YOU * Market research + STM information
  11. 11. Unified Intelligence Business Intelligence Decision makers $13.8B Market Intelligence * $64.6B YOU * Market research + STM information
  12. 12. Unified Intelligence Business Intelligence Decision makers Market Intelligence YOU ... Data Hub
  13. 13. Unified Intelligence Business Intelligence Decision makers Firewalls Market Intelligence YOU ... Data Hub
  14. 14. Unified Intelligence Business Intelligence Decision makers Firewalls Market Intelligence YOU ...
  15. 15. 350 million time series
  16. 16. 70,000 data sets
  17. 17. 3 billion facts
  18. 18. ...and all your premium sources
  19. 19. DataMarket puts market intelligence at decision makers' fingertips - taking them from question to insight in minutes
  20. 20. F I N D A N D U N D E R S TA N D D ATA Hjalmar Gislason, founder & CEO Twitter: @datamarket · Facebook: DataMarket E-mail: hg@datamarket.com

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