John Straw The anatomy of a successful SEO campaign

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John Straw The anatomy of a successful SEO campaign

  1. 1. The Anatomy of a Successful SEO Campaign
  2. 2. Linkdex Case StudyLaunched 26/01/11
  3. 3. StrategyBuild trust with Boogle Get noticed Attract a crowd
  4. 4. Building Trust
  5. 5. Get Noticed
  6. 6. Attracting a Crowd
  7. 7. The Protocol• Getting educated• Defining an outcome• Selecting target keywords• Onsite optimization• Benchmark against keywords• Understand competitive landscape• Identify link partnerships• Make relationships with great content• Workflow = Persistence
  8. 8. SEO Education
  9. 9. Defining an Outcome
  10. 10. Selecting Target Keywords
  11. 11. Site Optimisation
  12. 12. Benchmarking Keywords
  13. 13. Competitive Landscape
  14. 14. Identify Link Partnerships
  15. 15. Content Based Relationships
  16. 16. Building Workflow
  17. 17. Results

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