Sky Line Corporation Pjt 2

415 views

Published on

Another Presentation for SME's for On-line & Off-line Promotion

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
415
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sky Line Corporation Pjt 2

  1. 1. Sky Line corporation <br />A step towards you Dream<br />TM<br />R<br />
  2. 2. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />A step towards your Dream<br />KEY PLAYERS<br />
  3. 3. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />‘It is a capital mistake to theorize before one has data.’<br />-Sir Arthur Conan Doyle as Sherlock Holmes<br />
  4. 4. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />MARKETING ACTS LIKE A BRIDGE BETWEEN COMPANY AND CUSTOMER..<br />
  5. 5. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Our dedicated team can manage your technology trials efficiently throughout Europe, supported by our qualified assurance staff. Our flexible organizational structure and customer focus allow us to respond quickly to your project needs, ensuring a fast study start-up.<br />
  6. 6. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />RESEARCH<br />We define research according to two main criteria. <br />
  7. 7. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Knowledge is Power<br />
  8. 8. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Marketing Research<br />Primary Research (Still in Research Design)<br />Descriptive<br />statistical measurement of attributes<br />determine relationships<br />Explanatory (Causal)<br />explain cause and effect of descriptive results<br />build models<br />
  9. 9. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Marketing Research<br />Primary Research (Still in Research Design)<br />Predictive<br />use cause/effect knowledge to predict the future<br />test markets<br />experiments<br />forecasts with new parameters<br />
  10. 10. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />INTERNAL<br /><ul><li>Sales figure
  11. 11. Customer report
  12. 12. Trend data
  13. 13. Sales report
  14. 14. Cost data
  15. 15. Company report</li></ul>EXTERNAL<br /><ul><li>Competitors information
  16. 16. Government publications
  17. 17. Commercial publications
  18. 18. Trade association data
  19. 19. Retail audits
  20. 20. Directories </li></ul>Source: Marketing research and trading methods<br />
  21. 21. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />
  22. 22. ™<br />Data can be obtained from:<br />
  23. 23. ™<br />The Five Basic Methods of Market Research and collecting data<br />
  24. 24. ™<br />Surveys<br />R<br />Sky Line corporation <br />Advantages<br />A step towards your Dream<br /><ul><li>Good for gathering data
  25. 25. Can cover a wide range of topics
  26. 26. Can be analyzed using a variety of existing software</li></ul>Types<br />In-person surveys <br />Telephone surveys <br />Mail surveys <br />Online surveys <br />
  27. 27. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Surveying involves gathering information from individuals using a questionnaire<br />Surveys can <br />reach a large number of respondents<br />generate standardized, quantifiable, empirical data - as well as some qualitative data<br />and offer confidentiality / anonymity<br />Designing survey instruments capable of generating credible data, however, can be difficult<br />
  28. 28. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Surveys can be <br />descriptive or explanatory<br />involve entire populations or samples of populations<br />capture a moment or map trends<br />can be administered in a number of ways<br />
  29. 29. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Survey construction involves<br />formulating questions and response categories<br />writing up background information and instruction<br />working through organization and length<br />determining layout and design<br />
  30. 30. ™<br />focus groups<br />
  31. 31. ™<br />R<br />Sky Line corporation <br />focus groups<br />A step towards your Dream<br />Exploratory Research (Primary Research)<br />
  32. 32. ™<br />Interviewing<br /><ul><li>Interviewing involves asking respondents a series of open-endedquestions
  33. 33. Interviews can generate both standardized quantifiable data, and more in-depth qualitative data
  34. 34. However, the complexities of people and the complexities of communication can create many opportunities for miscommunication and misinterpretation</li></ul>Interviews<br />
  35. 35. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Interviews can range from<br />formal to informal<br />structured to unstructured<br />can be one on one or involve groups<br />
  36. 36. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />When conducting your interviews you will need to <br />question, prompt, and probe in ways that help you gather rich data<br />actively listen and make sense of what is being said<br />manage the overall process <br />
  37. 37. ™<br />observation<br />
  38. 38. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Observation relies on the researchers’ ability to gather data though their senses - and allows researchers to document actual behaviour rather than responses related to behaviour <br />However, the observed can act differently when shrivelled, and observations can be tainted by a researcher’s worldview<br />
  39. 39. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Observation can range from<br />non-participant to participant<br />candid to covert<br />from structured to unstructured<br />
  40. 40. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />The observation process is sometimes treated casually, but is a method that needs to be treated as rigorously as any other<br />The process should include planning, observing, recording, reflecting, and authenticating<br />
  41. 41. ™<br />field trials<br />Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product modifications, adjust prices, or improve packaging. Small business owners should try to establish rapport with local store owners and Web sites that can help them test their products.<br />
  42. 42. ™<br />THE MARKETING RESEARCH PROCESS<br />
  43. 43. ™<br />Market Research Monitoring<br />
  44. 44. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br /> Our market research and intelligence team will help your business enter the marketplace or expand current market share, help your organization disseminate insight to its members, or counsel your investment firm on ways to grow and thrive in the current economic climate.<br />At Skyline, we provide market research that meets your changing needs and moves with the needs of private business. SKYLINE’s extensive network of consultants provides you with the on-the-ground intelligence and insight you need to research company-critical issues in a market typically fragmented and difficult to evaluate.<br />
  45. 45. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br /><ul><li>Validity and Reliability
  46. 46. Did you measure what you intended to measure?
  47. 47. Can you do it again?</li></li></ul><li>™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Marketing Research<br />
  48. 48. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.<br />
  49. 49. ™<br />R<br />Sky Line corporation <br />A step towards your Dream<br />Thank you<br />

×