14. • Created a website grader to generate leads
by identifying a website’s short comings.
• Started by targeting small businesses that
weren’t technically savvy.
• Expanded the offering by creating a new
suite of SaaS sales tools.
HubSpot wants to manage all your inbound marketing
17. • Built a single customer communications
workflow that serves many different jobs.
• Started by targeting startups who weren’t
yet hooked on existing tools.
• Iterated into a platform with multiple
Intercom wants to manage all customer communications
20. • Put seven feedback and analytics tools
next to each other in a single interface.
• Started by offering a cheaper solution to
professionals who are already using
• Their product roadmap is shared publicly.
Hotjar wants to provide every tool for website insights
21. SaaS product suites and platforms are making a comeback!
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