The Rise of All-In-One SaaS
Hiten Shah hnshah@gmail.com

A decade of early stage
funding growth. http://bit.ly/1Ng5L5F

So there’s now a lot
of SaaS. http://bvp.com/cloud

It’s mobile and enterprisey!
http://bit.ly/1gEDdpB

Already, many SaaS tools (picks
and shovels) exist for mobile. http://bit.ly/1gEDdpB

Sales has their own landscape(s).
http://bit.ly/1K5RwSe

Don’t forget all the marketing
SaaS out there. http://bit.ly/1DAEozz

Now, there’s department specific software
stacks too! 21 marketing technology stacks

Software is going to get
bundled. Ok, there’s a lot of SaaS so what’s next?

“ There’s going to be
more all-in-one SaaS software and SaaS platforms in the future.

2006 2011 2014 Three thriving
examples of the All-In-One SaaS trend

All-In-One
Marketing
Software

HubSpot wants to manage all
your inbound marketing

• Created a website grader
to generate leads by identifying a website’s short comings. • Started by targeting small businesses that weren’t technically savvy. • Expanded the offering by creating a new suite of SaaS sales tools. HubSpot wants to manage all your inbound marketing

The single platform for every
customer interaction

Intercom wants to manage all
customer communications

• Built a single customer
communications workflow that serves many different jobs. • Started by targeting startups who weren’t yet hooked on existing tools. • Iterated into a platform with multiple products. Intercom wants to manage all customer communications

All-in-one
Analytics and
Feedback

Hotjar wants to provide every
tool for website insights

• Put seven feedback and
analytics tools next to each other in a single interface. • Started by offering a cheaper solution to professionals who are already using multiple tools. • Their product roadmap is shared publicly. Hotjar wants to provide every tool for website insights

SaaS product suites and platforms
are making a comeback! $1.67B market cap $65.75M funding 64,542 organizations

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