The Rise of All-In-One SaaS
Hiten Shah
hnshah@gmail.com

A decade of early stage funding growth.
http://bit.ly/1Ng5L5F

So there’s now a lot of SaaS.
http://bvp.com/cloud

It’s mobile and enterprisey!
http://bit.ly/1gEDdpB

Already, many SaaS tools (picks and shovels) exist for mobile.
http://bit.ly/1gEDdpB

Sales has their own landscape(s).
http://bit.ly/1K5RwSe

Don’t forget all the marketing SaaS out there.
http://bit.ly/1DAEozz

Now, there’s department specific software stacks too!
21 marketing technology stacks

Software is
going to get
bundled.
Ok, there’s a
lot of SaaS
so what’s
next?

“
There’s going to be more all-in-one
SaaS software and SaaS platforms
in the future.

2006 2011 2014
Three thriving examples of the All-In-One SaaS trend

All-In-One
Marketing
Software

HubSpot wants to manage all your inbound marketing

• Created a website grader to generate leads
by identifying a website’s short comings.
• Started by targeting small businesses that
weren’t technically savvy.
• Expanded the offering by creating a new
suite of SaaS sales tools.
HubSpot wants to manage all your inbound marketing

The single
platform for
every customer
interaction

Intercom wants to manage all customer communications

• Built a single customer communications
workflow that serves many different jobs.
• Started by targeting startups who weren’t
yet hooked on existing tools.
• Iterated into a platform with multiple
products.
Intercom wants to manage all customer communications

All-in-one
Analytics and
Feedback

Hotjar wants to provide every tool for website insights

• Put seven feedback and analytics tools
next to each other in a single interface.
• Started by offering a cheaper solution to
professionals who are already using
multiple tools.
• Their product roadmap is shared publicly.
Hotjar wants to provide every tool for website insights

SaaS product suites and platforms are making a comeback!
$1.67B
market cap
$65.75M
funding
64,542
organizations

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