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Hello Bar Experiment Hypothesis If
more installa2on op2ons are given, then more people will add Hello Bar to their website due to the need for a WordPress plugin and ability to email the code to someone else.
Metrics Figure out what
to improve Hypothesis Make an educated guess Experiment Test your guess Act Decide what’s next
ACer a dozen more experiments,
our installa2on rate is now hovering between 5% and 7% That’s an addi;onal 89% increase!!! The Lean Analytics Cycle At Work
“A solid test hypothesis is
an informed solution to a real problem – not an arbitrary guess. The more research and data you have to base your hypothesis on, the be er it will be.” — Michael Aagaard, h p://kiss.ly/abthypo
Only 1 out of 5
tests win. 4 out of 5 tests cost you money. $
1) Which top metric are
we trying to improve? 2) What can you anchor your metric against? 3) What is your hypothesis about why this metric is at x%? 4) What do we expect from this experiment? 5) What was the result and what did we learn from it? HTTP://KISS.LY/6QSAB Answer key questions for each experiment
KISSmetrics Experiment Hypothesis If people
authen2cate with Google, then more people will sign up due to their exis2ng familiarity with Google Analy2cs and alignment with our winning headline.
Metrics Figure out what
to improve Hypothesis Make an educated guess Experiment Test your guess Act Decide what’s next
Hiten Shah hnshah@gmail.com @hnshah You
will get all you want in life if you help enough other people get what they want. Zig Ziglar Download the slides: h p://kiss.ly/leanprod2014