Increase Conversions By A/B Testing
Do a Happy Dance But Watch it Closely Get More Traffic So You Can Start A/B Testing Get More Traffic So You Can Do a Happy Dance High Traffic Low Traffic High ConversionsLow Conversions How To Figure Out What To Improve
Where do you have the
most visitors, users, customers, emails, or notifications? More volume helps you test faster.
๏ Website Traffic / App
Installs ๏ Welcome Emails ๏ Web / Mobile Onboarding ๏ Email Digests ๏ Triggered Notifications ๏ Cart / Funnel Abandonment ๏ Dormant / Churned users Common areas with large volume and high impact potential
Use simple equations to assess
potential impact of each idea DAN MCKINLEY HTTP://KISS.LY/DANETSY visits x conversion rate x order value x li4 = ? users x order value x resurrec7on rate = ? ESTIMATED ESTIMATED MODELED MODELED
1. Your starting hypothesis. 2.
Dates for when you ran the test. 3. Screenshots of control and all variations used during the test. 4. Expected change in conversion. 5. Probability of change. 6. Screenshot of the raw data used in your analysis. 7. A screenshot to the A/B Test Report in KISSmetrics. 8. The decision you've made from the test. 9. What you learned from the test. Document every A/B test and create a playbook