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One way I have worked around my
engineering deficiencies has been to hire the
skills onto the marketing team. For example,
in my last long-term VP Marketing role I
hired a front-end designer/engineer to design
and code landing pages and a dedicated DBA
to build reports and run ad hoc queries.
SEAN ELLIS (VP OF MARKETING, LOGMEIN 2003-2007) HTTP://KISS.LY/SEANENG
Old School A/B Testing

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