Tomba had a dream…To measure the traveling power of thumbsHitch-hiking has, for a long time, been on his BUCKET list.Final...
Tomba had a dream…To measure the traveling power of thumbs   November 2011: Rosa and Tomba hitch-hike to Ostend.   Time fr...
Tomba had a dream…To measure the traveling power of thumbsValentine’s Day 2012: Rosa, Giulia & Tomba hitch-hike toAmsterda...
We will turn it into reality… with a twist.By setting ourselves a challengeAll past experiences being a full-fledged succe...
We will turn it into reality… with a twist.            By setting ourselves a challenge - or 3CHALLENGE            The tri...
Wait – we forgot the mostimportant challenge of allTo keep this project TOP SECRET. From ourfellow ISCers.Virtually imposs...
Why is this relevant to you?A big opportunity to practice what we preach.                              4.               Fe...
The TripRemember the Hitch-Hiker’s Guide to the Galaxy?             Will be our one and only rule                         ...
The TripGent-Karlsruhe-Linz-Budapest-Timisoara-(…)-Gent                                                   Project         ...
Introducing…Team HHH (Hitch-Hiker’s Hangover)                                    Team
When will this happen?                                             Week   Week   Week   Week   Week   Week   Week   Week  ...
Hhh proposal
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Hhh proposal

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  • UPDATE
  • Hhh proposal

    1. 1. Tomba had a dream…To measure the traveling power of thumbsHitch-hiking has, for a long time, been on his BUCKET list.Finally, his enthusiasm became so great that he got more andmore people on board…And gradually we began to experiment. November *** VALENTINE’SDAY *** April/May Project Background
    2. 2. Tomba had a dream…To measure the traveling power of thumbs November 2011: Rosa and Tomba hitch-hike to Ostend. Time frame: 1 full Sunday. November *** VALENTINE’SDAY *** April/May Project Background
    3. 3. Tomba had a dream…To measure the traveling power of thumbsValentine’s Day 2012: Rosa, Giulia & Tomba hitch-hike toAmsterdam. Testing what it means to go with 3 people. Time span: 1 full week-end. Testing content success online November *** VALENTINE’SDAY *** April/May Project Background
    4. 4. We will turn it into reality… with a twist.By setting ourselves a challengeAll past experiences being a full-fledged success, we will nowset ourselves a big goal.April 28th – May 6th: Rosa, Giulia and Tomba will be hitch-hikingto Sofia, Bulgaria. Time frame: 9 days.Today, all we have is a ticket back from Sofia. November *** VALENTINE’SDAY *** April/May Project Background
    5. 5. We will turn it into reality… with a twist. By setting ourselves a challenge - or 3CHALLENGE The trip itself is a challenge. But it’s notACCEPTED. enough… We want to get to know the people we meet, start a conversation with them and get them talking. We want to understand how they perceive brands and companies we work with in our everyday lives. We want to co-create a story that we can share with our fellow colleagues, and, why not, with our clients, too. November *** VALENTINE’SDAY *** April/May Project Background
    6. 6. Wait – we forgot the mostimportant challenge of allTo keep this project TOP SECRET. From ourfellow ISCers.Virtually impossible. Have you SEEN thesepeople?? Project Background
    7. 7. Why is this relevant to you?A big opportunity to practice what we preach. 4. Feedback Connection Perception on of our perception biggest = starting clients point 3. Link between 2. brands and GenY Eastern 1. Europe Project Objectives
    8. 8. The TripRemember the Hitch-Hiker’s Guide to the Galaxy? Will be our one and only rule Project Approach
    9. 9. The TripGent-Karlsruhe-Linz-Budapest-Timisoara-(…)-Gent Project Approach
    10. 10. Introducing…Team HHH (Hitch-Hiker’s Hangover) Team
    11. 11. When will this happen? Week Week Week Week Week Week Week Week Week Week Week 0 1 2 3 4 5 6 7 8 x y-z Project approval Content prepping Pre-trip Survey development Technical set-up: Blog Fine-tuning the trip Collecting images & video Recruitment: blog & survey Trip Updating blog content Trying not to get lost Trying not to get arrested Trying not to get kidnappedPost-trip Survey & Blog analysis Prepping visual stimuli Prepping ISC congress material Timings

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