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Number of drunk driving cases
Market Analysis <ul><li>Mostly people  think  that  they  are  more strong and more  </li></ul><ul><li>conscious even  tho...
Target Audiences <ul><li>Affluent class </li></ul><ul><li>People involved in transportation field </li></ul><ul><li>Also p...
Awareness <ul><li>Through T.V. Channels </li></ul><ul><li>Through News Paper  </li></ul><ul><li>Through Posters  </li></ul...
Rules followed in india against drunk and driving <ul><li>The legal limit </li></ul><ul><li>As per the Indian Motor Vehicl...
LAWS AGAINST DRINKING AND DRIVING <ul><li>(Sec. 185)  a drunkard driving or driving under the  influence  of  drugs. </li>...
SOME FACTS ABOUT ALCOHOL The Misconception The Truth Alcohol increases your ability to drive Alcohol makes you less alert ...
BREATH ANALYZER <ul><li>It’s is a device for estimating blood alcohol content (BAC). </li></ul><ul><li>It measures the amo...
IGNITION INTERLOCK <ul><li>Its  prevents  drunk people  from driving the car. </li></ul><ul><li>The  operator  has  to bre...
How Does Ignition Interlock Work? <ul><li>Before  starting  the  car  the  driver needs to blow  into  the  device. </li><...
 
The drunk driver <ul><li>If you don’t drink you must still drive defensively. </li></ul><ul><li>Be  alert  from  the  peop...
Having fun and getting home safely is your responsibility ! <ul><li>Don't get influenced by peer pressure. </li></ul><ul><...
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Don T Drink And Drive1

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Don T Drink And Drive1

  1. 1. Number of drunk driving cases
  2. 2. Market Analysis <ul><li>Mostly people think that they are more strong and more </li></ul><ul><li>conscious even though they had a drink, But this not true. </li></ul><ul><li>Over Confidence. </li></ul><ul><li>Studies of injured drivers suggest that driving under the </li></ul><ul><li>influence of Alcohol is a growing cause of traffic injuries. </li></ul><ul><li>People who start drinking in their teens or earlier are at </li></ul><ul><li>higher risk of becoming alcoholic.Although it usually takes </li></ul><ul><li>years for adults to develop alcoholism , teenagers can </li></ul><ul><li>become addicted in months. Rates of alcohol abuse are </li></ul><ul><li>highest in people aged 18-29, and lowest among those 65 </li></ul><ul><li>and older. </li></ul>
  3. 3. Target Audiences <ul><li>Affluent class </li></ul><ul><li>People involved in transportation field </li></ul><ul><li>Also people of middle class of Ages 30 – 52. </li></ul>
  4. 4. Awareness <ul><li>Through T.V. Channels </li></ul><ul><li>Through News Paper </li></ul><ul><li>Through Posters </li></ul><ul><li>Through Radio station </li></ul>
  5. 5. Rules followed in india against drunk and driving <ul><li>The legal limit </li></ul><ul><li>As per the Indian Motor Vehicles Act 1988, driving with a blood alcohol concentration (BAC) of 30mg in 100 ml of blood is illegal anywhere in India. </li></ul><ul><li>Drinking and driving is serious offence . </li></ul><ul><li>If the driver is caught drunk, the punishment is very severe. </li></ul><ul><li>He is been fined along with imprisonment of six months. </li></ul>
  6. 6. LAWS AGAINST DRINKING AND DRIVING <ul><li>(Sec. 185) a drunkard driving or driving under the influence of drugs. </li></ul><ul><li>(a) has in his blood, alcohol exceeding 30 mg/per 100 ml of blood detected in a test by a breath analyzer, or </li></ul><ul><li>(b) is under the influence of a drug to such an extent </li></ul><ul><li>as to be incapable of exercising proper control over </li></ul><ul><li>the vehicle . </li></ul><ul><li>If he is caught guilty. </li></ul><ul><li>(a) he is been imprisoned for six months, or fine of rs. 2000/-. </li></ul><ul><li>(b) for the second time he is been imprisoned for 3 years or a fine of Rs. 3000/-. </li></ul>
  7. 7. SOME FACTS ABOUT ALCOHOL The Misconception The Truth Alcohol increases your ability to drive Alcohol makes you less alert and will reduce your ability to drive safely Some people drink a lot and don't get affected by it Everyone who drinks is affected by it   If you eat a lot first, you will not get drunk Food will slow down the effects of alcohol but will not prevent them Coffee and a bit of fresh air will help a drinker sober up Only time helps a drinker sober up, other methods just do not work Stick to beer - it is not as strong as whisky A few beers have a the same effect as a few pegs or a few glasses of wine
  8. 8. BREATH ANALYZER <ul><li>It’s is a device for estimating blood alcohol content (BAC). </li></ul><ul><li>It measures the amount of alcohol through one breath. </li></ul><ul><li>This is major problem. </li></ul><ul><li>Though police has the breath analyzer on the national highway, its is not being subject to such checking. </li></ul>
  9. 9. IGNITION INTERLOCK <ul><li>Its prevents drunk people from driving the car. </li></ul><ul><li>The operator has to breathes into an </li></ul><ul><li>interlock device to determine blood </li></ul><ul><li>alcohol concentration . </li></ul><ul><li>If the alcohol is measured above the </li></ul><ul><li>level the car does not start . </li></ul>
  10. 10. How Does Ignition Interlock Work? <ul><li>Before starting the car the driver needs to blow into the device. </li></ul><ul><li>If the BAC is above the level the car doesnot start . </li></ul><ul><li>After the engine is started the driver needs to </li></ul><ul><li>blow into the device after the specified time limits. </li></ul><ul><li>If the driver forgets to blow into the device there, is a warning alarm to stop the car. </li></ul>
  11. 12. The drunk driver <ul><li>If you don’t drink you must still drive defensively. </li></ul><ul><li>Be alert from the people who drive rash, fail to use headlight at night, etc. </li></ul><ul><li>To stay sober you need to have </li></ul><ul><li>(a) a limit on number of drinks. </li></ul><ul><li>(b) a time gap of an hour between two drinks </li></ul><ul><li>(c) eat something while drinking, it can slow the effect of the drink. </li></ul>
  12. 13. Having fun and getting home safely is your responsibility ! <ul><li>Don't get influenced by peer pressure. </li></ul><ul><li>Designate a driver. </li></ul><ul><li>Give your keys to someone you can trust. </li></ul><ul><li>Take a taxi or public transport. </li></ul>

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